Name: Good Habit
Address: 31 Earlshall Road, London, England, SE9 1PS, GB
Telephone: +00000000000
Price range: $100 - $149
Rating: 5.0

Branding studio for early-stage tech startups

We help early-stage tech founders build brands that punch above their stage.

Most founders get branding wrong the first time. They either overpay a big agency that never really gets them, or gamble on a freelancer who can't deliver at scale.

Good Habit is the bridge: a small, senior studio led by Chris Smyth, where the people who win the work are the people who do it. No account layers, no handoffs, no juniors learning on your budget.

We've delivered 90+ projects over the past decade, but we don't just do design. Highlights include:

🚀 Rebranding Kazam, acquired by GoPuff for £120M
💰 Branding startups that have raised millions, from Five's $6M seed to Penny's Gradient Ventures round
🖐️ Designing Five, now processing 374,000+ palm payments across the UK & Ireland
📱 Branding Shoorah, into the App Store's global Top 10 within a day of launch
🤖 Building brands for AI tools now used by teams like Salesforce and Maersk
🏆 Winning 9 branding awards and an Awwwards honourable mention
⭐ 26 five-star reviews from the founders we've worked with on Clutch
📰 Featured across the design press, from Creative Boom to Brand New

We believe the best brands aren't built in one big swing. They're built the way good habits are: the right decisions, made consistently, again and again, until they're unmistakably yours. It's why we do this, and it's in our name.

Whether you're launching from scratch or rebranding to raise, we build brands that turn heads, earn trust, and get remembered. If you're ready to build a brand that punches above its stage, let's talk.

Min project size
$10,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Locations
London, England
Year founded
Founded 2020

Service Lines

Branding: 100%

Select Focus Area

Branding Focus

Brand messaging: 25%
Naming: 25%
Product branding: 20%
Brand strategy: 15%
Corporate identity: 15%

Industries

Financial services: 40%
Hospitality & leisure: 15%
Insurance: 15%
Medical: 15%
Other industries: 15%

Clients

Small Business (<$10M): 60%
Midmarket ($10M - $1B): 40%

Branding Brand messaging Product branding Brand strategy Corporate identity

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 4.9 /5

What Clients Have Said

Good Habit offers competitive pricing, often fitting client budgets. Projects ranged from $10,000 to $49,999, with high value for cost through quality branding and design. Clients praised their responsiveness, project management, and alignment with company values.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 16 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Good Habit Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Strong Cultural Fit and Aligned Values

Many clients choose Good Habit due to their strong cultural fit and aligned company values. This alignment fosters a positive working relationship and contributes to successful project outcomes.
Effective Project Management

Clients commend Good Habit for their efficient project management skills, consistently delivering projects on time and maintaining clear communication. They are noted for being responsive and proactive in addressing client needs.
Timely Delivery and Strong Execution

Good Habit is lauded for their ability to execute projects within tight deadlines without compromising quality. Their timely delivery and organized approach are consistently highlighted by clients.
Challenges in Website Migration

One client noted issues during the website migration process, citing basic errors and a lack of attention to detail. A checklist could improve this aspect of their service, ensuring a smoother transition.
High-Quality Outputs at Competitive Prices

Clients appreciate Good Habit’s ability to deliver high-quality work at competitive prices. Their value for cost is often highlighted as a significant advantage, particularly for startups and budget-conscious clients.
Successful Brand Recognition and Growth

Clients report increased brand recognition and growth following collaborations with Good Habit. Their work in developing strong brand identities contributes significantly to client success and market presence.

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Good Habit Reviews

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Branding Graphic Design Web Development
Brand strategy Corporate identity
Less than $10,000
July 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 4.0

"They went the extra mile to meet our requirements."

Jul 5, 2024

Founder, Lighthouse

Arnold Almeida

Other industries
London, England
1-10 Employees
Online Review
Verified

Good Habit provided branding services for a governance technology company. They designed a logo and a poster, created social media collateral and merchandise examples, and created a website landing page..

Good Habit established an aesthetic brand for the client that was well-received by everyone. The team delivered the project in a timely manner, ensured prompt turnaround times, and was highly responsive to feedback. Overall, Good Habit went above and beyond to meet the client's needs.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of Lighthouse

Describe what your company does in a single sentence.

Governance technology for on-chain communities

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Branding
Social collateral examples
Palette

SOLUTION

How did you find Good Habit?

Online Search
Other

Why did you select Good Habit over others?

Pricing fits our budget
Great culture fit
Good value for cost

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Logo + wordmark
Social collateral examples
Merch examples
Website landing page direction
Poster design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand aesthetics, everyone had it well received.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quickly and timely

What was your primary form of communication with Good Habit?

Virtual Meeting

What did you find most impressive or unique about this company?

Quick turnaround, response to feedback.
They went the extra mile to meet our requirements.

Are there any areas for improvement or something Good Habit could have done differently?

More communication, but given the tight budget, we kept this to a minimum to avoid draining their resources. However, we had a tight brief which made feedback and iteration very easy.

RATINGS

5.0

Branding Logo Web Design
Brand messaging Brand strategy Naming Corporate identity
$10,000 to $49,999
Nov. - Dec. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

''They hit all deadlines that were set.''

Jun 12, 2024

Recruitment Director, theo

Joshua Cummins

Other industries
London, England
11-50 Employees
Online Review
Verified

Good Habit provided branding services, such as web design and brand tone, for an automotive recruitment company. The team began with consultation services and logo design and expanded to a complete rebranding.

Good Habit's efforts resulted in an expanded, modernized rebrand of the client's name, logo, website, and tone. The team's approachability, culture, design delivery, and out-of-the-box ideas impressed the client. The team communicated primarily through virtual meetings, email, and messaging apps.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Recruitment Director of theo

Describe what your company does in a single sentence.

We are The Automotive Recruitment Specialists

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Rebrand
Improve our designs

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

Great culture fit
Referred to me
Company values aligned

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company was founded in 2012 - fast forward to 2024 and our brand looked dated and was in need of a refresh. Initially, the scope of work was consultation and design on our logo but the project was expanded into full company rebrand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rebranding consultation which resulted in the company name changing.
Modernised logo and website
Advice on tone of voice and messaging

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The initial scope was for a logo consultation only however, as the logo work was underway and progressing the works were expanded into a 'sprint rebrand' - They hit all deadlines that were set.

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Approachable
Design delivery
Out of the box ideas
Good culture

Are there any areas for improvement or something Good Habit could have done differently?

None :-)

RATINGS

5.0

Branding Digital Strategy Product Design
Brand messaging Brand strategy Product branding
Confidential
Oct. 2023 - Jan. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their attention to detail and ability to present the work was inspiring."

May 20, 2024

Director, Singing Lesson Platform

F Streek

Arts, entertainment & music
United Kingdom
1-10 Employees
Online Review

Good Habit provided branding services for a singing lesson platform. The goal was establishing a working brand to launch the client's business.

Although the project is still in its infancy, the client is confident it will be a positive attribute of their efforts. Good Habit has delivered everything on time and with exemplary professionalism. Their attention to detail and ability to present the work were impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of SingCentral

Describe what your company does in a single sentence.

Offering vocal based tuition, classes and courses, SingCentral is building the new singing community near you!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Establish working branding to launch company

SOLUTION

How did you find Good Habit?

Previous contact

Why did you select Good Habit over others?

High ratings
Great culture fit
Company values aligned
Trusted contact

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I reached out to the team at GoodHabit for help with my fledging business. I needed a clearer idea of how best to brand, design and convey my aims to potential clientele.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project is still very much in its infancy but I am very confident that the work received from GH will only ever be a positive attribute to my efforts as the project builds.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All work was delivered in good time and furthermore, was delivered with exemplary professionalism as they talked through all of their design suggestions and strategic advice.

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The quality of not only the work but the clear passion, knowledge and creativity with which each project is considered and commited to. Their attention to detail and ability to present the work was inspiring - even in a project I was already passionate about.

Are there any areas for improvement or something Good Habit could have done differently?

I honestly couldn't fault my experience with this company.

RATINGS

5.0

"Highly, highly recommend. Good Habit is a beautiful company with beautiful people who will take true care and time over the work they undertake."

Branding Graphic Design UX/UI Design
Confidential
January 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were really nice and fun people to work with."

May 9, 2024

CPO, Buoy

David Bentzon

Financial services
Seattle, Washington
11-50 Employees
Online Review
Verified

Good Habit provided branding services for a boat rental insurance firm. They developed the client's brand identity from scratch and designed creative assets to validate product concepts and drive engagement.

Thanks to the delivered assets, the client saved a huge amount of money on unnecessary product costs and secured deals with major enterprises. What stood out about Good Habit was their ability to deliver top-notch outputs at a budget-friendly price. They were also skilled and a joy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CPO of Buoy

Describe what your company does in a single sentence.

Buoy provides usage-based insurance for boat rentals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Creating a brand identity
Building design assets to validate new product ideas

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

High ratings
Good value for cost
Referred to me

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a brand identity from scratch
Developing design assets to validate new product ideas
Designing print assets to increase engagement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear validation on certain product ideas which have potentially saved us hundreds of thousands of dollars in unnceccessary development costs if we built the wrong products
Closing big enterprise deals because our visuals looked streamlined and professional

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was dialed in. In case of misunderstandings or similar, they were willing to co-operate to determine best next steps.

What was your primary form of communication with Good Habit?

Virtual Meeting

What did you find most impressive or unique about this company?

The price / quality ratio is off the charts. They are extremely talented and are able to deliver startup-friendly prices. Also, they were really nice and fun people to work with.

Are there any areas for improvement or something Good Habit could have done differently?

Be very clear about budget and pricing upfront.

RATINGS

5.0

Branding UX/UI Design Web Development
Brand messaging Brand strategy Corporate identity
$10,000 to $49,999
June - July 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They were timely and efficient."

Feb 18, 2024

Co-Founder, Penny

Josh Stott

Financial services
United Kingdom
1-10 Employees
Online Review
Verified

Good Habit created a brand identity and a logo for a pension automation company. The team also developed a website, designed files for print and animations, and crafted UI wireframes in Figma for the client.

Good Habit successfully delivered the tasks in a timely and efficient manner. They maintained stellar communication via Slack and ensured seamless collaboration. Their accessibility, responsiveness to feedback, and meticulous attention to detail were key elements of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Penny

Describe what your company does in a single sentence.

Automated pensions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Brand identity
Logo
User interface concepts

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

Great culture fit
Company values aligned

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired GoodHabit to be the architects of our Brand identity, and to produce interface design concepts across our customer touchpoints. This involved exploration and delivery of app ui, web ui, print material, logo, typeface, color palette, brand guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand identity pack.
Logo marque files.
Website.
App ui wireframes in Figma.
Design files for print, animation and merchandise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely and efficient.
Good communication.
Approachable and collaborative.

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Speed of execution, attention to detail. and response to feedback.

Are there any areas for improvement or something Good Habit could have done differently?

As the project progress we simplified comms by chatting through Slack which worked v well.

RATINGS

5.0

Branding Graphic Design
Brand messaging Brand strategy Product branding Corporate identity
$10,000 to $49,999
Jan. - Feb. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They deeply understand their craft, excel at what they do, and interpret information incredibly well."

Feb 12, 2024

CEO & Co-Founder, Aurem

Michael Watkins

Financial services
Abu Dhabi, United Arab Emirates
11-50 Employees
Online Review
Verified

Good Habit was hired to refine and revamp the client's brand, key messaging, and landing pages.

Good Habit was met with positive acclaim, thanks to the successful delivery of a marketing website and collateral. The team was highly communicative, and internal stakeholders were particularly impressed with the service provider's vast technical understanding and creative prowess.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO/co-founder of Aurem

Describe what your company does in a single sentence.

Employee Benefits Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?
Brand refinement

SOLUTION

How did you find Good Habit?

Why did you select Good Habit over others?

Great culture fit
Good value for cost
Company values aligned
Loved their work

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Habit were asked to refine and revamp our brand, key messaging and landing page. Additionally designing a new landing page for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New brand, website landing page and collateral.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic communication, engagement and response times.

What was your primary form of communication with Good Habit?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They deeply understand their craft, excel at what they do, and interpret information incredibly well.

Are there any areas for improvement or something Good Habit could have done differently?

No - 10/10!

RATINGS

5.0

Branding
Brand messaging Brand strategy Product branding
Confidential
Apr. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They felt genuinely invested and cared about every detail."

Feb 9, 2024

Founder/Owner/Director, Melk Coffee Company Ltd

Jordi Van Dyk

Other industries
London, England
11-50 Employees
Online Review
Verified

Good Habit has developed a brand identity for a coffee shop. The team's goal is to create a strong and memorable identity to support the client's business growth.

Good Habit has successfully delivered a strong and memorable brand identity for the client, and people are now recognizing the client's brand. The team has delivered on time and shown strong attention to detail. Moreover, they're responsive to the client's needs and invested in their success.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder/Owner/Director, Good Habit of Melk Coffee Company Ltd

Describe what your company does in a single sentence.

Coffee shop

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Build a brand identity

SOLUTION

How did you find Good Habit?

Referral

Why did you select Good Habit over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We really loved working with the team at Good Habit, they saw the vision we had for this project and elevated it. They helped us form a strong and memorable brand identity that we continue to grow with

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

People Recognising our brand. Strong brand identity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded to our needs. Projects always delivered on time with the finest detail taken into account.

What was your primary form of communication with Good Habit?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They felt genuinely invested and cared about every detail. We just found them fantastic to work with!

Are there any areas for improvement or something Good Habit could have done differently?

RATINGS

5.0

Branding Video Production Web Design
Brand messaging Brand strategy
Confidential
Jan. 2023 - Jan. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They went above and beyond to provide a seamless service."

Feb 1, 2024

CEO, Branding & Design Studio

Anonymous

Other industries
London, England
1-10 Employees
Online Review

Good Habit provided branding services to a branding and design studio's end customer. They designed the end customer's website, created their logo, and launched a video campaign.

Good Habit delivered a clean, simple website and logo design. Their team also produced a captivating film aligned with the core values of the end customer's brand. Moreover, they impressed the client with their responsiveness and ability to cover different services despite their small team.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of a branding and design studio.

Describe what your company does in a single sentence.

Branding and design studio

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Good Habit to accomplish?

Logo design
Launch brand campaign

SOLUTION

How did you find Good Habit?

Online Search

Why did you select Good Habit over others?

High ratings
Close to my geographic location
Great culture fit
Company values aligned

How many teammates from Good Habit were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Help with the branding of a start-up, including website and logo design, as well as launch a video campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Excellent website design (clean and simple)
Clear logo design
Captivating film aligned with the brand’s core values

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive and a pleasure to communicate with. They went above and beyond to provide a seamless service.

What was your primary form of communication with Good Habit?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Exceptional ability to understand a brand’s values, along with the family spirit of the team. A small team that is able to cover many different services.

Are there any areas for improvement or something Good Habit could have done differently?

All requirements are well catered for!

RATINGS

5.0

Showing 21-28 of 28 Reviews

Locations (1)

31 Earlshall Road London, England SE9 1PS

2 - 5

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Additional Connections

(1)

Good Habit

Branding studio for early-stage tech startups

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

Good Habit Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Strong Cultural Fit and Aligned Values

Effective Project Management

Timely Delivery and Strong Execution

Challenges in Website Migration

High-Quality Outputs at Competitive Prices

Successful Brand Recognition and Growth

Reviews mentioning:

Good Habit Reviews

Branding, Graphic Design & Web Dev for Governance Tech Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Logo & Web Design for Automotive Recruitment Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Product Design for Singing Lesson Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Graphic Design for Boat Rental Insurance Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding, Web Dev & UI Design for Pension Automation Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Graphic Design for Employee Benefits Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Brand Identity Development for Coffee Shop

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding, Site Design & Video Prod for Branding & Design Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

Contact

Connections

Anthony James Group

Integrity Music