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Branding studio for early-stage tech startups

We help early-stage tech founders build brands that punch above their stage.

Most founders get branding wrong the first time. They either overpay a big agency that never really gets them, or gamble on a freelancer who can't deliver at scale.

Good Habit is the bridge: a small, senior studio led by Chris Smyth, where the people who win the work are the people who do it. No account layers, no handoffs, no juniors learning on your budget.

We've delivered 90+ projects over the past decade, but we don't just do design. Highlights include:

๐Ÿš€ Rebranding Kazam, acquired by GoPuff for ยฃ120M
๐Ÿ’ฐ Branding startups that have raised millions, from Five's $6M seed to Penny's Gradient Ventures round
๐Ÿ–๏ธ Designing Five, now processing 374,000+ palm payments across the UK & Ireland
๐Ÿ“ฑ Branding Shoorah, into the App Store's global Top 10 within a day of launch
๐Ÿค– Building brands for AI tools now used by teams like Salesforce and Maersk
๐Ÿ† Winning 9 branding awards and an Awwwards honourable mention
โญ 26 five-star reviews from the founders we've worked with on Clutch
๐Ÿ“ฐ Featured across the design press, from Creative Boom to Brand New

We believe the best brands aren't built in one big swing. They're built the way good habits are: the right decisions, made consistently, again and again, until they're unmistakably yours. It's why we do this, and it's in our name.

Whether you're launching from scratch or rebranding to raise, we build brands that turn heads, earn trust, and get remembered. If you're ready to build a brand that punches above its stage, let's talk.

  • Min project size
    $10,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Locations
    London, England
  • Year founded
    Founded 2020

1 Locations

  • London , England

Service Lines
Select Focus Area
Industries
Financial services
40%
Hospitality & leisure
15%
Insurance
15%
Medical
15%
Other industries
15%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
40%
Certified in:
Branding Brand messaging Product branding Brand strategy Corporate identity

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.9 /5

What Clients Have Said

Good Habit offers competitive pricing, often fitting client budgets. Projects ranged from $10,000 to $49,999, with high value for cost through quality branding and design. Clients praised their responsiveness, project management, and alignment with company values.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 16 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Highly Rated Similar Providers

Good Habit Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • High-Quality Outputs at Competitive Prices

    Clients appreciate Good Habitโ€™s ability to deliver high-quality work at competitive prices. Their value for cost is often highlighted as a significant advantage, particularly for startups and budget-conscious clients.

  • Creative and Detail-Oriented

    Good Habit is recognized for their creativity and meticulous attention to detail. They consistently elevate client ideas and deliver impactful designs, which are well-received by both clients and their audiences.

  • Effective Project Management

    Clients commend Good Habit for their efficient project management skills, consistently delivering projects on time and maintaining clear communication. They are noted for being responsive and proactive in addressing client needs.

  • Proficient in Branding and Design

    Good Habit excels in branding and design, consistently delivering cohesive and visually appealing brand identities that align with client visions. Clients from diverse industries appreciate their ability to create modern, distinctive, and professional designs.

  • Strong Cultural Fit and Aligned Values

    Many clients choose Good Habit due to their strong cultural fit and aligned company values. This alignment fosters a positive working relationship and contributes to successful project outcomes.

  • Challenges in Website Migration

    One client noted issues during the website migration process, citing basic errors and a lack of attention to detail. A checklist could improve this aspect of their service, ensuring a smoother transition.

Good Habit Reviews

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Branding for Creative Studio

  • Branding
  • Brand messaging Brand strategy Corporate identity
  • Confidential
  • May - June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Good Habit managed the project well and delivered on time."

Jul 9, 2026
Creative Director, REN Studios Limited
Anatole Sloan
Verified
  • Advertising & marketing
  • Hong Kong
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit created a brand toolkit for a creative studio's biotech client. The work included a logo, brand guidelines, and insights into other brand elements for the identity the studio needed.

Web Design for Construction Company

  • Web Design
  • Other frameworks and CMS
  • Confidential
  • Oct. - Nov. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The quality of their work was impressive."

Nov 3, 2025
Group Director, Anthony James Group
Charles Brewer
Verified
  • Construction
  • Chelmsford, England
  • 11-50 Employees
  • Online Review
  • Verified

Good Habit redesigned and redeveloped a construction company's website. They created a modern design aligned with the brand identity and built out core service pages.

Web Dev & Branding Services for Financial Services Company

  • Branding Logo Web Design
  • $10,000 to $49,999
  • June - Aug. 2025
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were very responsive, delivered quickly, and iterated fast to get to a good result."

Aug 15, 2025
Product & Operations, Financial Services Company
Anonymous
Verified
  • Financial services
  • United Kingdom
  • 11-50 Employees
  • Online Review
  • Verified

Good Habit provided branding and web development services for a financial services company. The team was tasked with creating a new logo, website, and messaging for the client.

Branding, Web Dev & Design for Digital Insurance Broker

  • Branding Web Design Web Development
  • Brand messaging Product branding
  • $10,000 to $49,999
  • Feb. - Mar. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"What stood out to me was their style โ€“ it aligned with how we wanted to approach things."

Mar 24, 2025
Co-Founder, Meshed
Jake Wells
Verified
  • Insurance
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit provided branding services for a digital insurance broker. The team developed a new logo and brand identity, defined the tone of voice and brand colors, and designed and built a website.

Branding, Graphic & App Design for Journaling Platform

  • Branding Graphic Design UX/UI Design
  • Brand messaging Naming
  • Less than $10,000
  • Mar. 2023 - May 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Words fall short when I think about how amazing my experience with Good Habit Studio was."

Sep 8, 2024
Founder, Clearmind
Anika Beri
Verified
  • Other industries
  • India
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit provided branding and design services for an AI journaling platform. The team was responsible for creating the brand guidelines, logo, responsive interface, and marketing collateral materials.

Branding, Graphic & Website Design for Music Band

  • Branding Graphic Design Web Design
  • Album Cover Art Presentation Design Brochure & Pamphlet Design Business Card Design Brand messaging Brand strategy
  • $10,000 to $49,999
  • Jan. 2021 - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Good Habit delivered exceptional results without ever compromising on quality."

Jul 21, 2024
Manager, Dutchkid Ltd
Anonymous
Verified
  • Arts, entertainment & music
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit created the branding identity of a music band. Good Habit was responsible for designing the client's album cover, promotional posters, website, brand book, and various graphic design elements.

Branding Services for Music Record Label

  • Branding
  • Brand strategy
  • Confidential
  • July - Aug. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I'm really pleased with the outcome and have highly enjoyed working with the team."

Aug 3, 2026
Marketing Director, Integrity Music
Ellie Page
Verified
  • Media
  • London, England
  • 51-200 Employees
  • Online Review
  • Verified

Good Habit provided branding services for a music record label. The team created the brand identity for a CCM artist, including animated and static cover designs and banners for the artist's brand refresh.

Branding, Web Design & Development for Female Apparel Co

  • Branding Logo Web Design
  • Corporate identity
  • Confidential
  • July 2022 - July 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Good Habit was helpful and went above and beyond."

Jul 24, 2026
Owner, Female Cycling & Triathlon Apparel Company
Anonymous
Verified
  • Retail
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit provided web design, development, and branding services for a cycling and triathlon apparel company. The team was responsible for creating the client's logo and delivering brand guidelines.

Branding, Copywriting, Web Dev & Design for Advisory Firm

  • Branding Content Writing Services Web Development
  • Brand messaging Corporate identity
  • $10,000 to $49,999
  • January 2026
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"Good Habit was a great cultural fit."

Feb 13, 2026
Director, Boutique Advisory Firm
Anonymous
Verified
  • Information technology
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit provided branding, copywriting, web development, and design services for a boutique advisory firm. The team created the client's brand identity, including brand visuals, some copy, and a website.

Branding & Graphic Design for Pilates Studio

  • Branding Graphic Design
  • Brand messaging Product branding
  • Less than $10,000
  • Oct. - Nov. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Good Habit's fast work and ability to see my vision exactly as I did stood out."

Nov 26, 2025
Studio Owner, Saige Pilates Studio
Kelsey Plumpton
  • Other industries
  • Sidcup, England
  • 1-10 Employees
  • Online Review

Good Habit provided branding and graphic design services for a pilates studio. The team was responsible for creating the client's brand logo, identity, and social media templates.

Showing 1-10 of 28 Reviews

Locations (1)

31 Earlshall Road LondonEngland SE9 1PS

2 - 5

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Anthony James Group

(1)
Anthony James Group Logotype

Charles Brewer

Integrity Music

(1)
Integrity Music Logotype

Ellie Page

REN Studios

(1)
REN Studios Logotype

AS

Team-GPT

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Team-GPT Logotype

Andrรฉ Nunes Pedro

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