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Branding studio for early-stage tech startups

We help early-stage tech founders build brands that punch above their stage.

Most founders get branding wrong the first time. They either overpay a big agency that never really gets them, or gamble on a freelancer who can't deliver at scale.

Good Habit is the bridge: a small, senior studio led by Chris Smyth, where the people who win the work are the people who do it. No account layers, no handoffs, no juniors learning on your budget.

We've delivered 90+ projects over the past decade, but we don't just do design. Highlights include:

🚀 Rebranding Kazam, acquired by GoPuff for £120M
💰 Branding startups that have raised millions, from Five's $6M seed to Penny's Gradient Ventures round
🖐️ Designing Five, now processing 374,000+ palm payments across the UK & Ireland 📱 Branding Shoorah, into the App Store's global Top 10 within a day of launch
🤖 Building brands for AI tools now used by teams like Salesforce and Maersk
🏆 Winning 9 branding awards and an Awwwards honourable mention
⭐ 26 five-star reviews from the founders we've worked with on Clutch
📰 Featured across the design press, from Creative Boom to Brand New

We believe the best brands aren't built in one big swing. They're built the way good habits are: the right decisions, made consistently, again and again, until they're unmistakably yours. It's why we do this, and it's in our name.

Whether you're launching from scratch or rebranding to raise, we build brands that turn heads, earn trust, and get remembered. If you're ready to build a brand that punches above its stage, let's talk.

  • Min project size
    $10,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Locations
    London, England
  • Year founded
    Founded 2020

1 Locations

  • London , England

Service Lines
Select Focus Area
Industries
Financial services
40%
Hospitality & leisure
15%
Insurance
15%
Medical
15%
Other industries
15%
Clients
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
40%
Enterprise (>$1B)
20%
Certified in:
Branding Brand messaging Naming Product branding Brand strategy Corporate identity

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.9 /5

What Clients Have Said

Good Habit offers competitive pricing, with projects ranging from $10,000 to $49,999, delivering high value for cost. Clients appreciate their attentive service, timely delivery, and effective communication, often highlighting their alignment with company values and culture.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 16 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Highly Rated Similar Providers

Good Habit Review Insights

Overall Review Rating

5.0
  • Quality 5.0
  • Schedule 5.0
  • Cost 4.9
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Alignment with Client Values

    Many clients chose Good Habit due to their alignment with company values and cultural fit, which facilitated smooth collaboration and understanding. This alignment was a key factor in successful project outcomes.

  • Quick Turnaround Times

    Clients appreciated Good Habit's ability to deliver projects within tight deadlines without compromising on quality. Their efficient work pace is a significant advantage in time-sensitive projects.

  • Challenges with Website Migration

    One client noted issues with the website migration process, citing basic errors like placeholder text and non-functional submission forms. They suggested a checklist to improve attention to detail during this phase.

  • High-Quality Deliverables

    Good Habit consistently delivers high-quality work that exceeds client expectations. Clients highlighted the team's attention to detail, creativity, and ability to bring innovative ideas to life, contributing to successful project outcomes.

  • Effective Project Management

    Clients appreciated Good Habit's project management skills, noting their ability to deliver projects on time and maintain clear communication. They utilize tools like Basecamp and Loom effectively and respond promptly to feedback, ensuring smooth project execution.

  • Strong Branding Expertise

    Good Habit excels in creating strong, cohesive brand identities across various industries. Clients consistently praised their ability to deliver memorable and professional branding solutions, which have been well-received by stakeholders and customers alike.

Good Habit Reviews

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Branding for Creative Studio

  • Branding
  • Brand messaging Brand strategy Corporate identity
  • Confidential
  • May - June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Good Habit managed the project well and delivered on time."

Jul 9, 2026
Creative Director, REN Studios Limited
Anatole Sloan
Verified
  • Advertising & marketing
  • Hong Kong
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit created a brand toolkit for a creative studio's biotech client. The work included a logo, brand guidelines, and insights into other brand elements for the identity the studio needed.

Web Design for Construction Company

  • Web Design
  • Other frameworks and CMS
  • Confidential
  • Oct. - Nov. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The quality of their work was impressive."

Nov 3, 2025
Group Director, Anthony James Group
Charles Brewer
Verified
  • Construction
  • Chelmsford, England
  • 11-50 Employees
  • Online Review
  • Verified

Good Habit redesigned and redeveloped a construction company's website. They created a modern design aligned with the brand identity and built out core service pages.

Web Dev & Branding Services for Financial Services Company

  • Branding Logo Web Design
  • $10,000 to $49,999
  • June - Aug. 2025
4.5
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were very responsive, delivered quickly, and iterated fast to get to a good result."

Aug 15, 2025
Product & Operations, Financial Services Company
Anonymous
Verified
  • Financial services
  • United Kingdom
  • 11-50 Employees
  • Online Review
  • Verified

Good Habit provided branding and web development services for a financial services company. The team was tasked with creating a new logo, website, and messaging for the client.

Branding, Web Dev & Design for Digital Insurance Broker

  • Branding Web Design Web Development
  • Brand messaging Product branding
  • $10,000 to $49,999
  • Feb. - Mar. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"What stood out to me was their style – it aligned with how we wanted to approach things."

Mar 24, 2025
Co-Founder, Meshed
Jake Wells
Verified
  • Insurance
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit provided branding services for a digital insurance broker. The team developed a new logo and brand identity, defined the tone of voice and brand colors, and designed and built a website.

Branding, Graphic & App Design for Journaling Platform

  • Branding Graphic Design UX/UI Design
  • Brand messaging Naming
  • Less than $10,000
  • Mar. 2023 - May 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Words fall short when I think about how amazing my experience with Good Habit Studio was."

Sep 8, 2024
Founder, Clearmind
Anika Beri
Verified
  • Other industries
  • India
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit provided branding and design services for an AI journaling platform. The team was responsible for creating the brand guidelines, logo, responsive interface, and marketing collateral materials.

Branding, Graphic & Website Design for Music Band

  • Branding Graphic Design Web Design
  • Album Cover Art Presentation Design Brochure & Pamphlet Design Business Card Design Brand messaging Brand strategy
  • $10,000 to $49,999
  • Jan. 2021 - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Good Habit delivered exceptional results without ever compromising on quality."

Jul 21, 2024
Manager, Dutchkid Ltd
Anonymous
Verified
  • Arts, entertainment & music
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit created the branding identity of a music band. Good Habit was responsible for designing the client's album cover, promotional posters, website, brand book, and various graphic design elements.

Branding, Copywriting, Web Dev & Design for Advisory Firm

  • Branding Content Writing Services Web Development
  • Brand messaging Corporate identity
  • $10,000 to $49,999
  • January 2026
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"Good Habit was a great cultural fit."

Feb 13, 2026
Director, Boutique Advisory Firm
Anonymous
Verified
  • Information technology
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit provided branding, copywriting, web development, and design services for a boutique advisory firm. The team created the client's brand identity, including brand visuals, some copy, and a website.

Branding & Graphic Design for Pilates Studio

  • Branding Graphic Design
  • Brand messaging Product branding
  • Less than $10,000
  • Oct. - Nov. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Good Habit's fast work and ability to see my vision exactly as I did stood out."

Nov 26, 2025
Studio Owner, Saige Pilates Studio
Kelsey Plumpton
  • Other industries
  • Sidcup, England
  • 1-10 Employees
  • Online Review

Good Habit provided branding and graphic design services for a pilates studio. The team was responsible for creating the client's brand logo, identity, and social media templates.

Branding for AI Marketing Platform

  • Branding Logo
  • Brand messaging Brand strategy Naming Product branding Corporate identity
  • $10,000 to $49,999
  • Sep. - Oct. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I love the way of communicating via Basecamp and receiving the proposals via Loom."

Nov 5, 2025
VP of Revenue, Team-GPT
André Nunes Pedro
Verified
  • Information technology
  • San Francisco, California
  • 11-50 Employees
  • Online Review
  • Verified

Good Habit provided branding services for an AI marketing platform. The team was tasked with creating a new name, logo, brand asset pack, brand presentation deck, and website visualization.

Web Dev & Design for AI Software Company

  • Web Design Web Development
  • Brand strategy
  • Confidential
  • May - July 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were very punctual, professional, and extremely responsive."

Aug 28, 2025
Co-Founder, AI Software Company
Anonymous
Verified
  • Other industries
  • South San Francisco, California
  • 1-10 Employees
  • Online Review
  • Verified

Good Habit was hired to build a website for an AI software company. The team handled the development and design process and ensured the site had a unique visual language.

Showing 1-10 of 26 Reviews

Locations (1)

31 Earlshall Road LondonEngland SE9 1PS

2 - 5

Contact Good Habit

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Anthony James Group

(1)
Anthony James Group Logotype

Charles Brewer

REN Studios

(1)
REN Studios Logotype

AS

Team-GPT

(1)
Team-GPT Logotype

André Nunes Pedro

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