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Goat Consulting

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Amazon Agency for Brands & Manufacturers

Goat Consulting is a Minneapolis-based Amazon consulting agency and Amazon Ads Verified Partner, founded in 2016 by Reed Thompson and Will Tjernlund. We work exclusively with brands and manufacturers managing Seller Central and Vendor Central accounts end-to-end as your outsourced Amazon department. Every client gets a dedicated account manager who handles strategy and execution across Amazon Advertising (Sponsored Products, Brands, Display), catalog and listing optimization, Brand Registry and A+ content, FBA and inventory planning, case resolution, and reporting. Every person on our team has hands-on Amazon experience. We've been recognized as one of the fastest-growing private companies in the Twin Cities by the Minneapolis/St. Paul Business Journal.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2016
  • Languages

Overview by:

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Will Tjernlund
CMO & Co-Founder About the Team

1 Language that we service

  • English

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    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 5 /5

    Most Common Project Size

    Confidential based on 1 review
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Overall Review Rating

    5.0

    • Quality

      5.0 /5

    • Schedule

      5.0 /5

    • Cost

      5.0 /5

    • Willing to Refer

      5.0 /5
    See all 1 Reviews

    Goat Consulting Reviews

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    Amazon Management & Advertising for CPR Training Supplies Co

    Featured Review
    • Advertising Conversion Optimization Search Engine Optimization
    • Confidential
    • Jan. 2020 - Apr. 2026
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We were impressed with how proactive, hands-on, and knowledgeable they are."

    Apr 22, 2026
    Business Manager, WNL Products
    Audrey Bennett
    Verified
    • Other industries
    • Holliston, Massachusetts
    • 1-10 Employees
    • Online Review
    • Verified

    Goat Consulting provided Amazon Seller Central management for a CPR training supplies company. The team's work includes SEO-focused listing improvements, Amazon Ads management, and brand content enhancement.

    Showing 1-1 of 1 Reviews

    Our Story

    We’re Goat Consulting, founded in 2016 in Minneapolis by Reed Thompson and Will Tjernlund. Our team includes practitioner-level Amazon experts, former sellers, vendor/seller central operators and ad managers who run Amazon accounts end-to-end. We deliver listing optimization, keyword research, Amazon Ads, catalog & compliance, FBA and analytics, translating real-world retail and supply-chain experience into measurable client growth and operational reliability.

    Meet the Team

    Will Tjernlund

    Will TjernlundCMO & Co-Founder

    Built Amazon into the #1 sales channel (80% of revenue) at his family's 1938 manufacturer Tjernlund Products before co-founding Goat Consulting in 2016. Hosts the Nano Cap Podcast, interviewing 50+ public company CEOs.

    Reed Thompson

    Reed ThompsonCEO & Co-Founder

    Co-founded Goat Consulting in 2016 and has led Amazon strategy for hundreds of brands since. A former Target Executive Team Lead and Amazon FBA seller, Reed guides clients across Seller Central, Vendor Central, advertising, and Brand Registry.

    Eric Sutton

    Eric SuttonOperations Manager

    Eric Sutton helps brands and manufacturers build profitable, defensible businesses on the Amazon marketplace. Drawing on nearly a decade of hands-on Amazon experience since 2016.

    Liz Carson

    Liz CarsonAccount Manager

    Liz helps brands and manufacturers succeed on Amazon through product and market research, listing optimization, and strategic account management focused on sales growth, cost reduction, and risk mitigation.

    Stella Nelson

    Stella NelsonAccount Manager

    Stella specializes in data-driven research, bringing Marketing and Business Analytics expertise to Amazon keyword research, market analysis, advertising strategy, and product listing optimization for brands and manufacturers.

    Matt McGinty

    Matt McGintyAccount Manager

    Matt brings supply chain and business development expertise to Amazon account management. He works with manufacturers and brands on listing optimization, Amazon Ads, Amazon Business strategy, and day-to-day account operations on Seller Central.

    Mike Gray

    Mike GrayAccount Manager

    Mike ensures that product content is uploaded and displayed correctly for Amazon customers, managing brand catalogs to be retail-ready while optimizing FBA fulfillment costs and supply chain strategy across Seller Central.

    Albert Podshivaylov

    Albert PodshivaylovAccount Manager

    Albert is a former Amazon seller who built and exited his own business before joining Goat Consulting. He brings firsthand marketplace experience to account management, market research, listing optimization, advertising, and strategic growth for bran

    What Sets Us Apart

    Full-Channel Amazon Operators, Not Just Ads

    Most Amazon agencies are PPC shops with add-on services. Goat runs the entire channel: advertising, listings, fulfillment, inventory, Brand Registry, policy, creative, and reporting under one team with one accountability line. You get a single partner who knows every corner of your business.

    Brand Protection & Account Health Specialists

    Hijackers, policy strikes, listing suppressions, and trademark issues can shut a business down overnight. We run Brand Registry enrollment, violation monitoring, and appeals as core services, not an afterthought, so your business is defended as well as it's grown.

    Named Experts, No Handoffs

    You work directly with senior specialists in each area: Amazon Ads, compliance, listings, & fulfillment, not junior account managers reading a playbook. Our team page names the human assigned to your account, their credentials, and the client wins behind them. No handoffs, no mystery team.

    Quick Facts

    10 years in business

    Commonly Asked Questions

    Goat Consulting provides full-service Amazon consulting for brands and manufacturers. From seller account setup and product identification to advanced Amazon Advertising optimization, listing creation, merchandising, and data-driven reporting, our team of Amazon consultants manages every aspect of your Amazon channel so you can focus on growing your business. Discovery & Amazon Account Audit - We start by understanding your business, products, and goals. For brands already selling on Amazon, we perform a detailed audit of your Seller Central account by reviewing listing quality, advertising performance, fulfillment setup, and compliance status. For brands new to Amazon, we assess your catalog and competitive landscape to build a launch roadmap. Strategy & Onboarding - Based on the audit findings, we develop a custom Amazon consulting strategy tailored to your brand. We define clear goals, identify the highest-impact opportunities, and create a prioritized action plan. Our team integrates with yours through a structured onboarding process by establishing communication cadences, access, and reporting frameworks. Execution & Ongoing Optimization - This is where most Amazon consulting agencies stop at advice. We execute. Our Amazon consultants handle the day-to-day work writing listings, managing advertising campaigns, resolving cases, optimizing fulfillment, and reporting on performance. We continuously optimize based on data, adjusting strategy as your business grows and Amazon’s marketplace evolves.

    We work exclusively with brands and manufacturers selling on Amazon. Our clients range from emerging DTC brands launching on Amazon for the first time to established manufacturers with thousands of SKUs. We also work with brand owners that have distribution of their products but want to control the brand and merchandising on Amazon for their distributors.

    Our pricing is tailored to the scope of work and the size of your catalog. We offer monthly retainer engagements that cover comprehensive account management. Contact us for a custom quote based on your goals and current Amazon presence.

    Three things set us apart: First, we focus exclusively on brands and manufacturers, we understand the unique challenges of brand protection, catalog management, and the Seller Central vs. Vendor Central decision. Second, we don’t just advise, we execute. Our team handles the day-to-day work as your outsourced Amazon department. Third, we’re an Amazon Ads Verified Partner and Amazon Solution Provider, reflecting our team’s expertise and track record.

    Contact Goat Consulting

    If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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    Goat Consulting

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    Will Tjernlund

    WORK N LEISURE PRODUCTS INC

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    WNL Products

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