Globrands strategy by naming

BACKGROUND

Please describe your company and position.

I am the Brand Director of Goodays

Describe what your company does in a single sentence.

Personal Customer experiences, at scale

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Globrands strategy by naming to accomplish?

• To devise a name that would work internationally for expansion
• That resonated with the daily mission of our customers to delight their clientelle
• And that captured the positive culture of our company

SOLUTION

How did you find Globrands strategy by naming?

Referral

Why did you select Globrands strategy by naming over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Globrands strategy by naming were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Globrands as part of a rebrand of the company from Critizr to Goodays. They were instrumental in helping us find, choose and select our final name choice. 

We started with an extensive list and narrowed it down based on workshops that helped us determine our preference and and also what was available from a trademark and IP perspective. Globrands strategy is a pleasure to work with and follow their own easy-to-understand process with some magic and creativity behind the scenes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We landed on a unique and differentiated brand name

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes always on time and efficient

What was your primary form of communication with Globrands strategy by naming?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Margot their lead strategist is knowledgable, experienced and also consultative in her approach and a pleasure to work with

Are there any areas for improvement or something Globrands strategy by naming could have done differently?

None