Glasgow Research

BACKGROUND

Please describe your company and position.

I am the CMO of LoveMobile

Describe what your company does in a single sentence.

LoveMobile is a mobile marketing agency, and we're specialized on organic app growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Glasgow Research to accomplish?

• We hired Glasgow Research to run customer discovery and UX research to validate our assumptions, understand user needs, and prioritize the roadmap based on evidence rather than opinions for one of our customers.

SOLUTION

How did you find Glasgow Research?

Referral

Why did you select Glasgow Research over others?

Great culture fit

How many teammates from Glasgow Research were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

- Glasgow Research designed the study and interview guide, helped us refine target segments and recruiting criteria, and ran a series of in-depth interviews.
- They analyzed transcripts, synthesized insights into clear themes, and translated them into decisions: key needs, triggers, barriers, and what to build next.
- Deliverables included a structured insights report, opportunity areas, prioritized hypotheses/recommendations, and a stakeholder readout that aligned our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We validated (and disproved) several key assumptions and avoided building the wrong features.
• We got a clear segmentation and decision-ready understanding of who buys, why they buy, and what blocks adoption.
• We converted insights into a prioritized roadmap and a shortlist of hypotheses to test next.
• Stakeholder alignment improved: fewer debates, more decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ran the work with a clear plan and cadence, communicated proactively, and delivered on time. When priorities shifted, they adapted quickly without losing structure or quality.

What was your primary form of communication with Glasgow Research?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of speed and rigor. Interviews were sharp, synthesis was genuinely insightful, and the output was decision-grade, not just “a report.”

Are there any areas for improvement or something Glasgow Research could have done differently?

No.