GLAD TO BE (former drtv.agency GmbH)

GLADTOBE (formerly drtv.agency GmbH) is a strategic go-to-market (GTM) and full-funnel media partner for ambitious e-commerce, D2C, and high-growth brands. We specialize in launching and scaling brands through data-driven media, with proven expertise in international market entry across Europe, North America (USA & Canada), and other key global markets.

Our proprietary GLADFORMANCE™ model is the engine behind our success, combining long-term brand building with the immediate, measurable results of Performance TV and DRTV (Direct Response TV). We unify Connected TV (CTV) and Linear TV into powerful, scalable strategies that drive growth from the first impression to the final conversion.

Whether you need a full-funnel strategy or want to pinpoint the highest-affinity channels for your target audience, our plans are built for your specific goals. We use deep audience insights to evaluate and recommend the precise media mix—from a single high-impact channel to a fully integrated 360° campaign. 

• Performance TV & DRTV: Planning, buying, and optimization with a focus on direct sales attribution.
• TV Advertising (Unified): Integrated strategies for Connected TV (CTV) and Linear TV.
• Modular Media Buying: Flexible campaigns across Digital (Social, Display), Audio (Radio, Podcasts), OOH, and Print.
• Multitouch Attribution: End-to-end performance tracking and real-time optimization.
• Audience & Competitor Analysis: Deep insights to inform smarter media investments.