Garrett Reil Brand Consultant

The clarity to move forward

I help brands and organisations get clear on what makes them different and why people should care. Then we put that clarity to work.

Most brand challenges come down to clarity – or the lack of it.

You know your business inside out, but you struggle to articulate what makes it different. Or you've nailed the explanation, but it's not resonating with the people who matter. Maybe you have a strategy document somewhere, but nobody's actually using it to make decisions.

Sound familiar?

The gap between having a strategy and making it work is where most good plans fall apart. Strategy on paper isn't strategy in action. And the problem is rarely the thinking – it's the clarity. The kind of clarity that helps your people understand what you stand for, makes your customers care, and actually moves you forward.

I'm Garrett Reil, an independent brand strategist. For over 30 years, I've worked with clients across Ireland and the UK – from major brands like Bosch, Microsoft, Heineken and Virgin Media to specialised companies in biotech, artisan food production, and professional services.

I work directly with organisations at pivotal moments and as strategic partner to leading agencies who need c-suite level brand thinking. I often collaborate with design agencies – where they handle visual identity and I focus on strategy, naming, messaging, and voice development.

I work across strategy and expression. Sometimes that's a complete journey. Sometimes clients need one or the other. But even when working on just one, I'm thinking about how it connects – because strategy that can't be clearly expressed doesn't work, and messaging without strategy is just noise.