Full Nelson

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a global law firm. I run our firm’s creative department, marketing technology stack, competitive and client research, as well as content strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Attack Studios?

We were looking to do our annual convention for in-house counsel. We had developed a video game to support our presence there, and I wanted to create a trailer that could be used on our social media channels.

SOLUTION

What was the scope of their involvement?

I wanted the video to make people feel like they were seeing the world premiere of a brand-new video game. Jerry (Motion Designer & Illustrator, Attack Studios) ended up producing three videos for us.

The game trailer was the first, followed by a trailer for one of our sessions at the convention. We brought them back a few weeks later to do an animation, which would support a voiceover that we already had.

What is the team composition?

We worked directly with Jerry.

How did you come to work with Attack Studios?

We didn’t have the capabilities for the project in-house, so we went through an agency who connected us with Attack Studios.

How much have you invested in them?

We spent between $10,000–$15,000 for all three videos.

What is the status of this engagement?

The most recent project went from September–December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sometimes, their animations are so flawless that they look effortless. Out of all the videos on our YouTube channel, this video game trailer has the most views, as well as on our Twitter and LinkedIn accounts. We’re inexperienced when it comes to social media, but the video game trailer itself got a lot of attention because the concept was so unique and we really did put in a lot of effort.

How did Attack Studios perform from a project management standpoint?

Jerry is exceptional and there are many things about him that I appreciate. He is very straightforward when communicating project deadlines and considerate about educating the client on what it takes to accomplish them. He was also keen on informing me what to expect from the time we started creating something. Our projects were time sensitive, but he was always able to deliver something quickly.

What did you find most impressive about them?

Jerry really gets it. I could roughly describe an idea with a storyboard and he would create it not only exactly the way I wanted it but better. It’s amazing to work with someone like that.

The communication and the way Jerry builds confidence with his clients is impressive. I’ve had other people work on videos that said they could deliver but didn’t. Jerry is always very cautious to under promise, but not in a bad way. He always got things done when he said he would or even earlier, with such quality that I’ve never had to ask for changes.

Furthermore, Jerry always brought his own creativity and ideas to the table. He wasn’t here to just take instructions from me and do whatever I asked for. We collaborated on the storyboards with simple tools, which we used to make quick sketches. The little touches that he applied really made things stand out. He uses subtle animations that make the whole screen look alive. In the video game trailer, he put a drop in the music at just the right moment, which made it so exciting. All those things really make him special to work with.

Are there any areas they could improve?

There aren’t any improvements that I could suggest. I know Jerry has worked with demanding clients that really wanted to get the most out of him. There was a point where he didn’t understand where I fit in on that scale. So we took a moment to get on the same page about my expectations. I would rather have Jerry be cautious about what he says he is going to deliver than to build false expectations in me and then have terrible results that would force me to do the work myself.

Do you have any advice for potential customers?

Have a very clear understanding of what the project should achieve. Jerry can add a lot of value to the process, but if the project has a time limit, the client should come to the table with a pretty clear concept so he can help refine it.

BACKGROUND

Please describe your company and position.

I am the Founder of Tutoring for Excellence

Describe what your company does in a single sentence.

Academic and life skills coaching

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Full Nelson to accomplish?

• Create a motion header loop
• Create a brand film
• Create a website

SOLUTION

How did you find Full Nelson?

Online Search

Why did you select Full Nelson over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Full Nelson were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Jerry created a new brand/logo for my business along with a motion header loop for my website and also a brand film for the website.  He also coordinated a team to re-design the website and launch a new program within it.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Attractive eye catching and aligned brand design, brand film that perfectly captured the program's mission and feel; a clean, beautiful website that perfectly matches my intended audience and a motion header loop that represents the "personality" we needed for the program. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

He absolutely delivered items on time. Jerry has a great managerial sense and is forward-thinking.  He always began work immediately. 

What was your primary form of communication with Full Nelson?

Virtual Meeting

What did you find most impressive or unique about this company?

Jerry's "sixth sense" about what is best and appropriate was invaluable to me.  Also his creative choices and combinations with the images, ideas and those relationships... getting into my "head" to gain understanding of what I wanted to do and how to represent it best. 

Are there any areas for improvement or something Full Nelson could have done differently?

Our work evolved nicely over the weeks... and I liked how he was open to working through more difficult pieces along the way especially when we brought different ideas to the table.  

BACKGROUND

Please describe your company and your position there.

I’m the Owner of GotEM Fit Gym

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Attack Studios?

I hired attack studios to design 2 logos for me

What were your goals for this project?

To come up with a logo that best describes our brand.

SOLUTION

How did you select Attack Studios?

I heard great things about Jerry Nelson at Attack Studios and researched the work they do and knew after talking with him that his company was the right fit.

Describe the project in detail.

Design 2 logos with multiple colors and looks.

What was the team composition?

Jerry was to create logos with different looks and colors and I would get so many adjustments of it before getting the final product making sure I was happy

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were great to work with and the time efficiency on the project was great

How effective was the workflow between your team and theirs?

Great! Everyone was easy to talk to and the job got done with time to spare.

What did you find most impressive about this company?

Prompt and reliability of their service!

Are there any areas for improvement?

Nothing that I experienced!