Fuel Made Reviews (26), Pricing, Services & Verified Ratings

Shopify CRO & Ecommerce Email Marketing

✅ Shopify Plus Partners

✅ Klaviyo Master Elite Partners

We improve conversion rate, average order value, and lifetime value for ecommerce brands.

We do that primarily through the following services:

Shopify Design and Development
Conversion Rate Optimization
Klaviyo Email and SMS Marketing

Min project size
$5,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Year founded
Founded 2000

Overview by:

Carson McComas

Founder & CEO About the Team

No have been added yet...

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.8 /5

What Clients Have Said

Fuel Made offers competitive pricing, with projects ranging from $5,000 monthly retainers to over $250,000 in total investments. Clients consistently highlight their good value for cost, effective communication, and timely delivery, making them a strong choice for e-commerce solutions.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 22 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

Learn more about SEO pricing

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Fuel Made Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 4.9
Cost 4.8
Willing to Refer 5.0

Top Mentions

Review Highlights

High Client Satisfaction and Recommendations

Fuel Made's clients frequently express high levels of satisfaction with their services, often recommending them to others based on positive experiences and successful project outcomes.
Attention to Client's Brand Vision

Fuel Made is praised for their ability to understand and enhance clients' brand visions, ensuring that all deliverables align with the brand's identity and goals. This attention to detail resonates well with clients.
Consistent Delivery of Results

Clients consistently report positive results from Fuel Made's work, including increased revenue, improved site performance, and enhanced customer experiences. Their ability to achieve and often exceed expectations is a recurring theme.
Opportunities for Service Expansion

While clients are overall satisfied, some express interest in Fuel Made expanding their services to include more areas like data/BI and custom software solutions, suggesting room for growth in service offerings.
Positive Impact on Conversion Rates

Several clients report significant improvements in conversion rates after working with Fuel Made. Their strategic design and development efforts have directly contributed to increased sales and customer engagement.
Creative and Collaborative Team

Fuel Made's team is recognized for their creativity and collaborative spirit, bringing innovative solutions and working closely with clients to achieve desired outcomes. Their ability to adapt to client needs and preferences is highly valued.

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Fuel Made Reviews

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Conversion Optimization E-Commerce Development
Confidential
Jan. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Fuel Made's expertise and organization are impressive."

Sep 24, 2025

VP Marketing, Liquid Rubber

Ray Schultz

Manufacturing
Oakville, Ontario
11-50 Employees
Online Review
Verified

Fuel Made provides Shopify development and CRO services for a waterproof coatings manufacturer. The team implements site updates and performs CRO testing to improve the client's customer experience.

Fuel Made's efforts have improved the client's site speed and conversion rates. The team has been highly organized, consistently provided timely deliverables, and communicated via Asana and biweekly meetings throughout the engagement. Fuel Made's expertise has been a hallmark of their work. This review is an update by the client company. The original content is located below the new review.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing of Liquid Rubber, a manufacturing company. We manufacture waterproof coatings and sell them worldwide through distribution, retail, and e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuel Made?

We wanted to update our Shopify website on an ongoing basis to improve our customer experience.

SOLUTION

What was the scope of their involvement?

Fuel Made provides us with an ongoing retainer service where they handle any development changes and CRO testing. The team can do anything we need or they feel is important.

What is the team composition?

We work with three teammates from Fuel Made.

How did you come to work with Fuel Made?

They were recommended through a networking group. The referral made us the most confident.

What is the status of this engagement?

We started working with them a couple of years ago, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fuel Made has improved our site's speed and conversion rates. It's a continual process.

How did Fuel Made perform from a project management standpoint?

They are extremely organized and always on time. We communicate through biweekly meetings and Asana.

What did you find most impressive about them?

Fuel Made's expertise and organization are impressive.

Are there any areas they could improve?

No, we're extremely happy.

UPDATED REVIEW

This review was published on September 25, 2025
Angie Schenk

Content Manager, Liquid Rubber

eCommerce

Oakville, Ontario

11-50

Jan 2025 - Ongoing

Verified

Project summary
Fuel Made has redeveloped and optimized a website for a waterproofing solutions company. The team has focused on improving the site's user experience and conversion rate.

Feedback summary
Fuel Made has successfully increased the client's website traffic and conversions. The team has been organized, professional, and knowledgeable. Fuel Made has also been helpful in directing the client toward reaching their goals. Moreover, the team has communicated well through email and meetings.

BACKGROUND

Please describe your company and position.

I am the Content Manager of Liquid Rubber

Describe what your company does in a single sentence.

We sell DIY Waterproofing solutions for homeowners

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

Redevelop and maintain our website
Optimize user experience & conversions on our website

SOLUTION

How did you find Fuel Made?

Other

Why did you select Fuel Made over others?

Great culture fit

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Optimize our website, for better conversions and better user experience

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased conversions
increased traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuelmade has been extremely organized and professional. They are very knowledgeable and helpful in directing us towards reaching our goals

What was your primary form of communication with Fuel Made?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their great communication and organizational skills.

Are there any areas for improvement or something Fuel Made could have done differently?

none that I can think of

STAR RATINGS

Overall rating: 5
Quality: 5
Cost: 4.5
Schedule: 5
Willing to refer: 5

RATINGS

5.0

Email Marketing
Confidential
July 2023 - Ongoing

4.5

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"We've seen a percentage growth per month since working with Fuel Made."

Jul 18, 2025

President, Wildflower Brands, LLC

Dave Carlson

Consumer products & services
Los Angeles, California
11-50 Employees
Online Review
Verified

Fuel Made has taken an iPhone case design and manufacturing company's old email lists and campaigns and presented a long-term email growth strategy. The team has built out the client's email flows and manages their weekly campaigns.

Since partnering with Fuel Made, the client has seen a percentage growth per month. Fuel Made is very responsive, and the client communicates with them via Asana and email. The client is impressed with Fuel Made's knowledge of email marketing and management and communication of data.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Wildflower Brands, LLC, a design and manufacturing company for iPhone cases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fuel Made?

We needed help building our email flows and growing our email sales.

SOLUTION

What was the scope of their involvement?

Fuel Made has taken our old email lists and campaigns and presented a long-term email growth strategy to improve our overall sales, conversions, and lists. The team has built out our email flows and manages the build and execution of our weekly campaigns.

What is the team composition?

We’ve worked with two teammates from Fuel Made.

How did you come to work with Fuel Made?

We found Fuel Made through an online search and chose them for their email expertise.

How much have you invested with them?

We’ve invested a considerable amount with Fuel Made.

What is the status of this engagement?

We started working with Fuel Made in January 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a percentage growth per month since working with Fuel Made.

How did Fuel Made perform from a project management standpoint?

Fuel Made is very responsive. We communicate via Asana and email.

What did you find most impressive about them?

Fuel Made’s knowledge of email marketing and management and communication of data is impressive.

Are there any areas they could improve?

We’ve taken over the design of all emails in-house.

RATINGS

4.5

Web Design
$10,000 to $49,999
Oct. 2024 - Nov. 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were very responsive and delivered on time. "

Nov 7, 2024

CEO, Popsmith

Tal Moore

Other industries
Seattle, Washington
1-10 Employees
Online Review
Verified

Fuel Made worked with a consumer products company to redesign their website for better CRO. They changed elements of the site's PDP, homepage, and cart.

Fuel Made delivered visual improvements to the website, meeting expectations. The team was responsive, delivered on time, and communicated via virtual meetings, email, and messaging apps. Their excellent communication, high-quality work, and ability to manage tasks well stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Popsmith

Describe what your company does in a single sentence.

We sell popcorn poppers online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

redesign of the website for better CRO

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

High ratings
Great culture fit
Good value for cost
Company values aligned

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We re-hired Fuelmade to change a few elements of the PDP, homepage, and cart for better CRO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Visual improvements to the website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and delivered on time.

What was your primary form of communication with Fuel Made?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Excellent communication, delivered on time, and delivered truly exceptional work as always! We've used them for a number of projects.

Are there any areas for improvement or something Fuel Made could have done differently?

none. excellent work all around.

RATINGS

5.0

Conversion Optimization E-Commerce Development Email Marketing
$50,000 to $199,999
May 2023 - May 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Hire them if you want best-in-class emails."

Jun 21, 2024

CRO, DTC E-Commerce Company

Mark Won

eCommerce
Providence, Rhode Island
11-50 Employees
Online Review
Verified

Fuel Made provided email marketing and conversion optimization for a DTC e-commerce company. The team created and shared the client's messaging with their customers to drive conversion and engagement.

Thanks to Fuel Made, the client achieved positive metrics across the board, including increased revenue, marking the project's success. The team worked at a fast pace, offering clear communication and estimations. Moreover, they were responsive and consistently delivered great results.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of a DTC e-commerce company.

Describe what your company does in a single sentence.

DTC eCommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

Create funnel
Drive conversion
Increase engagement

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

High ratings
Great culture fit
Good value for cost
Referred to me
Company values aligned
Klaviyo Partner

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to find a partner that could quickly help us create and share messaging with our customers. Lisa, Morgan, and the team at Klaviyo quickly integrated into our workflow and helped us build out best-in-class email campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased positive metrics across the board, with revenue moving the needle significantly. No increase in negative metrics. Truly an incredible win.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I operate a lean team and unfortunately, we weren't able to move as quickly as FuelMade in many areas. We never experienced any issues: Workflow was always communicated directly, deadlines were clear and reasonable, and any questions we had were actively and appropriately escalated and responded to.

What was your primary form of communication with Fuel Made?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to consistently deliver results, and to consistently stay on top of deadlines (even when it meant chasing me down). Hire them if you want best-in-class emails.

Are there any areas for improvement or something Fuel Made could have done differently?

No.

RATINGS

5.0

"Stop your search and hire FuelMade, you won't regret it."

Conversion Optimization E-Commerce Development Email Marketing
$10,000 to $49,999
Sep. 2023 - Jan. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"They understood the vision of my brand, took my feedback directly, and were able to produce really high-quality work."

Mar 11, 2024

CEO, Green Philosophy Co.

Lillian Lau

Consumer products & services
Carrollton, Texas
1-10 Employees
Online Review
Verified

Fuel Made set up an email channel for a home goods company. The team updated the flows, created a drag-and-drop campaign template, designed new pop-ups, and transferred SMS marketing from Postscript to Klaviyo.

Fuel Made's work helped increase the client's revenue from the email channel and deliverability metrics on email campaigns. Fuel Made communicated effectively, providing insights, replying to questions, and addressing feedback promptly. Their understanding of the client's vision stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Green Philosophy Co.

Describe what your company does in a single sentence.

We design home goods inspired by our favorite plants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

To set up our email channel, including flows, campaigns, and email sign ups from our website

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

Great culture fit
Referred to me
Design and overall process is top notch

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Update existing flows with our new brand identity and make sure the messaging and product offerings were relevant to our current business direction.
Create a new drag and drop campaign template in a well designed and easy to use format.
Design and build out a new pop up email/sms capture for our website.
Manage the transfer of our SMS marketing from postscript to Klaviyo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase revenue from email channel
higher deliverability metrics on email campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fuel Made team was on top of all communication and provided a lot of insights and support along the way. All my questions, concerns, and feedback were taken care of in a timely manner.

What was your primary form of communication with Fuel Made?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They understood the vision of my brand, took my feedback directly, and were able to produce really high-quality work.

Are there any areas for improvement or something Fuel Made could have done differently?

None

RATINGS

5.0

Conversion Optimization Email Marketing
$50,000 to $199,999
Apr. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are sharp and progressive."

Feb 25, 2024

Owner, The Home Security Superstore LLC

David Artman

Retail
Alpharetta, Georgia
1-10 Employees
Online Review
Verified

An e-commerce company has hired Fuel Made for email marketing. The team takes care of email marketing setup and expansion, conversion optimization, and website adjustment.

Fuel Made's work has helped the client improve all of their email marketing metrics. The client is delighted with Fuel Made's timeliness and work progress. The client also praises the team's smart, progressive, and accommodating staff.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Owner of The Home Security Superstore LLC

Describe what your company does in a single sentence.

Ecommerce of personal security products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fuel Made to accomplish?

Email Marketing
Conversion Optimization

SOLUTION

How did you find Fuel Made?

Referral

Why did you select Fuel Made over others?

Referred to me

How many teammates from Fuel Made were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Email Marketing setup and expansion. Conversion Optimization via adjustments to Homepage, Product Page and Collection Pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement of all metrics across the board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, I am happy with the progress and timeliness of projects.

What was your primary form of communication with Fuel Made?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The staff. They are sharp and progressive. I have enjoyed working with Morgan, Jess and Lisa and find them capable and accommodating.

Are there any areas for improvement or something Fuel Made could have done differently?

None.

RATINGS

5.0

Showing 21-26 of 26 Reviews

Our Story

Fuel Made has been Shopify-exclusive since 2010, and was named one of the original 8 Shopify Plus Partners in 2011. We're also a Klaviyo Master Elite Partner, a status reserved for only ~30 agencies of 6,500+ partners worldwide. Our team is all senior-level and US-based, focused on three things: Shopify design and development, CRO, and lifecycle marketing. We work with DTC brands doing $5M–$100M+ to increase CVR, AOV, and LTV.

Meet the Team

Steven is a Certified Shopify Expert and the first point of contact for brands looking to work with Fuel Made.

Carson developed his first Shopify store in 2007, and has been helping brands grow on Shopify ever since. He is eCommerceFuel's resident Shopify expert.

Morgan is an expert in all things Klaviyo, retention, email, SMS, CRM, and lifecycle marketing.

What Sets Us Apart

Shopify-exclusive since 2010

We've been working exclusively in the Shopify ecosystem for 15+ years. We're one of the original 8 Shopify Plus Partners (designated in 2011) and a Klaviyo Master Elite Partner (top 1% of agencies worldwide).

Senior-level team on every project

No interns, no outsourcing, no junior handoffs. Every project gets a dedicated strategist, designer, developer, and project manager — all senior-level and based in the United States. Our clients get serious expertise alongside genuinely personal attention.

ROI-first model

We only take on clients with a realistic opportunity for positive ROI. Our site rebuilds average a 22% conversion rate lift and 15% revenue lift. Email clients generate 20–40% of total ecommerce revenue. We grow your business using rigorous data analysis and expertise, not guesswork.

Quick Facts

26 years in business

Commonly Asked Questions

We’re typically a great fit for: - DTC ecommerce brands doing $5M–$100M+ in annual revenue - Brands on Shopify, Shopify Plus, or Klaviyo, or considering switching to Shopify, Shopify Plus, or Klaviyo - Teams that have found product-market fit but have hit growth plateaus - Brands looking to improve retention, AOV, and/or conversion rate - Companies that want a senior-level strategic partner (not a junior execution shop) We are likely not a fit for: - Brands without validated product-market fit - Companies looking for off-the-shelf Shopify themes - Companies looking for PPC or social ad management

Contact Fuel Made

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

Get connected to see updates from Fuel Made like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.

Fulton

(1)

Libie Motchan

Home Reserve

(1)

Mackenzie Caudill

LifeSource Vitamins

(1)

Helinfield Hanecak

liquidrubber worldwide

(2)

Angie Schenk

Ray Schultz

Fuel Made

Shopify CRO & Ecommerce Email Marketing

Overview by:

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Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

Fuel Made Review Insights

Overall Review Rating

Top Mentions

Review Highlights

High Client Satisfaction and Recommendations

Attention to Client's Brand Vision

Consistent Delivery of Results

Opportunities for Service Expansion

Positive Impact on Conversion Rates

Creative and Collaborative Team

Reviews mentioning:

Fuel Made Reviews

E-Commerce Dev & CRO for Waterproof Coatings Manufacturer

BACKGROUND

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RESULTS & FEEDBACK

UPDATED REVIEW

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Email Marketing for Design & Manufacturing Co

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Web Design for Consumer Products Company

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Email Mktg & Conversion Optimization for DTC E-Commerce Co

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Email & SMS Marketing for Home Goods Company

BACKGROUND

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Email Marketing for E-Commerce Company

BACKGROUND

OPPORTUNITY / CHALLENGE

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Portfolio & Awards

About the Team

Our Story

Meet the Team

Steven GeistBusiness Development Lead

Carson McComasFounder & CEO

Morgan StaleyDirector of Retention

What Sets Us Apart

Quick Facts

Commonly Asked Questions

Who is Fuel Made best suited for?

Contact

Connections

Fulton

Home Reserve

LifeSource Vitamins

liquidrubber worldwide