Fratzke

BACKGROUND

Please describe your company and position.

I am the Senior Director of Marketing and Communications of Cal State Fullerton College of Business and Economics

Describe what your company does in a single sentence.

Located in one of the most vibrant and entrepreneurial business communities in the United States, the College of Business and Economics at Cal State Fullerton is the largest accredited business school on the West Coast, nationally recognized for accreditation in both its business and accounting programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fratzke to accomplish?

• Develop a research-driven strategy to better understand our alumni and strengthen long-term engagement across the alumni lifecycle.
• Create a more intuitive and user-centered digital experience that better serves alumni while supporting future engagement efforts.

SOLUTION

How did you find Fratzke?

College alumni

Why did you select Fratzke over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Fratzke were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fratzke partnered with our College of Business to conduct alumni research, develop a comprehensive alumni engagement strategy, and redesign our alumni digital experience.
The engagement included stakeholder interviews, alumni research and analysis, strategic recommendations, engagement planning, website wireframes, information architecture, content strategy, UX/UI design recommendations, and the development of a new alumni website experience. Throughout the project, Fratzke worked collaboratively with our team to translate research insights into practical strategies and digital solutions that will support long-term alumni engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in several important foundational outcomes. We gained a much deeper understanding of our alumni community through research and identified clear opportunities to strengthen engagement over time.
Fratzke delivered a comprehensive alumni engagement strategy, a redesigned alumni website framework, and a strategic roadmap that now guides our ongoing alumni communications and digital engagement efforts. Perhaps most importantly, the project established a stronger foundation for future alumni engagement initiatives and provided our team with a clear direction for continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fratzke managed the project with professionalism, transparency, and flexibility throughout the engagement. They consistently met agreed-upon timelines, maintained clear communication, and were proactive in keeping the project moving forward.
Their team was highly responsive to feedback and evolving needs, thoughtfully incorporating our input while providing strategic guidance and recommendations. They approached the partnership as a true collaborator, remaining committed to delivering a final product that aligned with our goals and priorities.

What was your primary form of communication with Fratzke?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fratzke distinguished themselves through their strategic, research-driven approach and collaborative partnership. Their team took the time to understand our institution and our alumni before developing recommendations, and the fact that several team members are CSUF alumni gave them a genuine appreciation for our community and mission. That combination of personal connection and professional expertise made them an especially effective partner.

Are there any areas for improvement or something Fratzke could have done differently?

We had a very positive experience working with Fratzke and don't have any significant areas for improvement to note. They were responsive, collaborative, and committed to delivering a high-quality outcome throughout the engagement.