Fram Creative

Please describe your company and your position there.

Sheet metal prefabricator. Business developer.

For what projects/services did your company hire Fram Creative?

In our business, looks sell. When someone is investing in their property they want to be able to visualize how it will look. This is the major selling point in our business, that's why we decided to trust Fram Creative Solutions to build a website design that sells

What were your goals for this project?

The project goal was to make a website that presents our products the best way possible and converts users into paying customers

How did you select Fram Creative?

We received a reference from our developers to work with Fram. They have worked together before and trusted them with their expertise.

Describe the project in detail.

One of the main challenges of the project was how heavy it is going to be with all the products we offer. We needed to categorize them and figure out how to present them so we do not confuse the user with too much information.

What was the team composition?

UX Expert, UI Expert, Web Design Developers

Can you share any outcomes from the project that demonstrate progress or success?

We managed to fully develop the website in the set timeframes and launch it. Currently, the website is leading our sales and we are analyzing user behavior to make sure that the experience is optimized. So far we have amazing customer satisfaction rates.

How effective was the workflow between your team and theirs?

Both teams have worked previously together and have experience delegating tasks and solving problems. We were communicating with Fram regarding all creative aspects and they were very open about progress, ideas, and explaining thoroughly when needed.

What did you find most impressive about this company?

They are very open to critique. When we had a different vision they would pick up the direction very fast and bring in amazing ideas.

Are there any areas for improvement?

They can offer a full customer experience. Currently, they work with partners but having development and marketing in one place is going to be a good direction the company can aim towards.

Please describe your company and your position there.

I am a marketing manager at a food and beverages company based in Sofia, Bulgaria. The company has more than 1000 employees and more than 20 restaurants across the country. I am responsible for a new project that required a website and application design.

For what projects/services did your company hire Fram Creative?

User Experience and User Interface for an application and web platform.

What were your goals for this project?

The goal was one. Make the UX and UI of the platform and app appealing. Our audience is targeted daily by other similar businesses. It was crucial to differentiate ourselves and capture the attention of the people

How did you select Fram Creative?

We got recommended to work with Fram by the Developer Company that was working on the backend part of the project.

Describe the project in detail.

Creating a design for a mobile app and platform that allows the user to order food for home from a wide variety of new and exclusive Mish Mash restaurants. The Fram Team had to create a great user experience that can set us apart from other similar apps that are already well established in our client’s minds. Also, to create a delicious user interface that makes the user want to proceed with ordering or visiting locally.

What was the team composition?

We had 1 UX expert and 1 UI expert. They were both project managers and we communicated with them on daily basis. Any other information was passed to the team through them.

Can you share any outcomes from the project that demonstrate progress or success?

Our app is on the verge of being released. We haven’t still presented it to the audience, so we are yet to see how successful it is going to be. We are happy with the work that the team have done and cannot wait to show it to the world.

How effective was the workflow between your team and theirs?

Fram are very effective in their communication. They are masters of lists and creating a structure to clear out a picture. The workflow was easy and smooth. No problems occurred.

What did you find most impressive about this company?

Their work ethic. The team follows their values and it really shows how much they cherish a project and they never want to disappoint. Also, they have very creative solutions to problems that are not even part of their sphere of expertise. They hold real value.

Are there any areas for improvement?

They can be braver with their ideas because they are really great. We received 2 concepts for each task we set. One we designed and one they offered. We always ended choosing theirs.

Please describe your company and your position there.

Law Firm Managing Partner

For what projects/services did your company hire Fram Creative?

We had an established brand that was in need of rebranding. I am happy Fram took care of all of our needs and freshened up my digital presence.

What were your goals for this project?

My goal was to improve our brand identity and start a positive digital presence online that truly represents our law firm and work and creates trustworthiness amongst our clients.

How did you select Fram Creative?

It was through a personal connection with the Founder of Fram Creative Solutions - Marina Shideroff. Knowing someone as a person doesn't mean they will get the job done but Marina really amazed me with the results her team accomplished.

Describe the scope of their work in detail.

In detail, we were in need of Logo Redesign, Corporate Identity Redesign. It becomes quite difficult when you are in the Law industry to apply creativity and innovation. The formality of my project was worrying me as we were not sure we would find someone to embrace the seriousness of our brand.

What was the team composition?

I was lucky enough to get several proposals for my branding from all team members. Seeing their creativity and different approaches in styling was a great pleasure.

Can you share any outcomes from the project that demonstrate progress or success?

The physical outcome is impossible to be shown but my clients always compliment me on my branding. Some of the great feedback is that it is welcoming but doesn’t lack seriousness and professionalism.

How effective was the workflow between your team and theirs?

The workflow was not that complicated and all my corrections were fixed accordingly and in-time. Overall the whole process went smoothly.

What did you find most impressive about this company?

Marina is and her team are really creative in their own way. The team houses experts with different views on the world and they all show it through their work. If you need your brand to show personality, they are the right people!

Are there any areas for improvement?

To be completely honest I had no major remarks. Their attitude towards my project was great and there were no delays or denied feedback.

Please describe your company and your position there.

We are a software development company.

For what projects/services did your company hire Fram Creative?

The team was handed the task to improve our Employer Branding. Firstly we build our local career portal and afterward took up the challenge to develop the portal globally.

What were your goals for this project?

Improving our Employer branding and improving our brand reputation for job candidates all over the world. We had to make sure we present more information about the benefits, office locations, etc. so there is complete transparency with our users.

How did you select Fram Creative?

We decided on a development team and then we trusted them with recommending a good creative team that can handle such a complicated task. Their first suggestion was Fram Creative Solutions and we instantly all their seriousness and passion for our project.

Describe the project in detail.

The project consisted of Employer Branding and Page Development. We needed to combine creative minds with strong developer knowledge to succeed.

What was the team composition?

The team was composed of several Graphic Designers, Web Designers, and UI Designers. All together we had 5-6 people working full time on the project.

Can you share any outcomes from the project that demonstrate progress or success?

We did reach all of our targets and the final goal of the project is present. Our platform is running locally and globally and converting page visitors to job applicants.

How effective was the workflow between your team and theirs?

Very optimized and efficient. The teams have experience working on similar projects and they have a set of tools and ways of communication that reach maximum efficiency and there is no waste of time.

What did you find most impressive about this company?

How willing they are to experiment and do something different. They do not obey under the old design worlds and their creativity has no limit.

Are there any areas for improvement?

Expanding on their team so they can give shorter deadlines. Their work is brilliant and the people are hand-picked in order to give such a high-class service. Having more will make their business a force to be reckoned with.

Please describe your company and your position there.

I am a project manager at a software development company headquartered in Sofia, Bulgaria. Our company is offering innovative software solutions for various businesses.

For what projects/services did your company hire Fram Creative?

We worked with Fram Creative Solutions on one of our Web Platforms. They took charge of the User Experience and the User Interface tasks.

What were your goals for this project?

Creating user experience design and user interface design.

How did you select Fram Creative?

We were searching for the right creative agency to build a solid relationship with and eventually a long-term partnership. Fram got to us with a recommendation which really helped us build trust with them.

Describe the project in detail.

The goal was to improve the UX/UI of an existing platform. We started off with regular weekly meetings clearing out the main UX flows of the platform and choosing the right UI design.

Fram continue to support the our dev team during the development process by providing what they might need or help in solving problems they might come across.

What was the team composition?

On this project, we worked with two UI Designers and two UX designers. In addition to the team, there was a project manager to keep track of the progress, due tasks, and elimination of missed deadlines.

Can you share any outcomes from the project that demonstrate progress or success?

Our work went smoothly and the outcomes are client satisfaction. After the improvement of the UX and UI, we managed to optimize the client journey and the results are ongoing.

How effective was the workflow between your team and theirs?

Very effective, both teams were very flexible with communication channels and deligating tasks. There were no delays on both sides or loss of communication.

What did you find most impressive about this company?

The ideas of the team are impressive. They truly are the embodiment of a creative agency. We were pleasantly surprised that we didn’t receive the usual template ideas.

Differation in 2021 is a difficult task for every business. It is almost impossible to be innovative but Fram managed to raise the bar and bring something to life that leaves a mark on the user.

Are there any areas for improvement?

I can’t think of any at this point.

Please describe your company and your position there.

Iris Solutions is an open-banking provider of services and solutions. We are EU licensed payment institution for account information and payment initiation services We are based in Sofia, Bulgaria.

For what projects/services did your company hire Fram Creative?

Fram has helped us with User Experience and User Interface for the mobile apps we develop. They made sure all our screens are user-friendly from a functional and visual perspective. The prototype that the team provided was well structured and had in mind the development process.

What were your goals for this project?

The goal of each one of our apps and digital products is to allow the user to glide seamlessly through the app and increase the interest to use it. With so many apps out there it really comes down the experience each one of the users has when opening the app and browsing through it. Our products have unique technical aspects that need to be matched with a unique design and feel.

How did you select Fram Creative?

A reference was what lead us to Fram. We heard good words for the team from several trusted people and organized a meeting with Marina Shideroff. We were not disappointed as she and her people were exactly what we have heard.

Describe the project in detail.

UX/UI for fintech mobile application and digital branding - launching the fintech apps on the market. Also branding and UX/UI for a desktop platform - an informational hub easing the process of buying real estate.

What was the team composition?

The team consisted of several UX Experts and UI designers. They deligated the tasks between one another and were communicating eternally as a whole regarding the challenges of the project,

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was brilliant. We launched all our apps, platforms, and a variety of digital products on time with great success. We are still working on them and improving their functionalities and The Fram Crew is willing to assist us with minor changes of the design where it is needed.

How effective was the workflow between your team and theirs?

The team was always on time with their tasks which really eased the development process. The timing was of crucial importance as their designs go hand in hand with the development. Both teams had a great work ethic and got along well

What did you find most impressive about this company?

The speed that they work with. We were dealing with deadlines and their team managed to carry out the whole project without any delays without compromising the quality of the work.

Are there any areas for improvement?

I don't believe we saw any major errors with their work but it can always get better.

Please describe your company and your position there.

We are a software development company with over 30 years of experience. My position currently is a senior front-end developer.

For what projects/services did your company hire Fram Creative, and what were your goals?

Our project involved the creation of a web platform with impeccable User Experience and User Interface. The goal was to build a web platform from scratch. Fram helped us from the very beginning when we needed to clear our ideas to the point where we were at the final stages.

How did you select Fram Creative and what were the deciding factors?

We were looking for a creative agency to assist us with the whole process of building the platform but it is hard to have trust in a company you don't know. That’s why we asked around and received an outstanding recommendation for the team at Fram.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The Work 'n Skill platform is quite unique. It is a hybrid between a standard web platform and blockchain technologies, thus giving the users the security and trust of the blockchain technology but without the hastle of the current higher barrier of entry of using blockchain. This also includes the input from Fram and their work on the UX/UI challenges to overcome the difficulties of using these modern technologies at the moment.

How many people from the vendor's team worked with you, and what were their positions?

We mainly spoke with two people but the whole team was involved in the project. The team was lead by Marina and she assured all deadlines, creative objectives, and functionalities were met.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Currently, our platform is performing amazingly and clients enjoy their experience.

Describe their project management style, including communication tools and timelines.

Both teams responded well and communication was flowing smoothly. We had assistance in a timely matter of questions & ideas.

What did you find most impressive or unique about this company?

They are very creative and ideas never stop coming. It is really nice to get a creative perspective in such technical matters.

Are there any areas for improvement or something they could have done differently?

Our project didn't raise any red flags for their expertise or work ethic.

Please describe your company and your position there.

I'm a project manager at Pro-Bit Programska Oprema D.O.O., a medium-sized company that offers a range of business solutions in Slovenia with a growing presence in other European countries.

For what projects/services did your company hire Fram Creative?

We've started a new project that required a different approach than usual. Our company needed help with user experience-oriented design where the design and functionality drive the development of each other.

What were your goals for this project?

For this standalone service, we needed a clear, unified look with emphasis on user experience and presenting complex information in a clear way. We needed a good graphical language that guides the user through complex, information-dense pages of the website.

How did you select Fram Creative?

We were looking for a competent and flexible company, that was willing to take on the challenge of a project with only a few set points, to begin with, and help us figure out the details in the process.

Describe the project in detail.

We've had numerous meetings describing our general ideas first, as we started cooperation at the very start of the development. As they've prepared examples in Adobe XD we've commented on the suggestions and as we've implemented them and found new hurdles held meetings to implement the necessary changes.

We've provided the user journey and updates to it as it has evolved as well as some of our ideas about the implementation, such as rough sketches, etc, that they have turned into usable layouts and graphics.

What was the team composition?

We've mostly dealt with two members in meetings, though there were occasionally others involved in the work, as required by the time constraints.

Can you share any outcomes from the project that demonstrate progress or success?

Our product is still in the development stage. The most important thing for us was the fact that we've had professional designers to help us with the development as our own expertise is purely technical and we required someone to provide a clear vision of the design to be implemented so that our development could stay on course and on time.

How effective was the workflow between your team and theirs?

The responsiveness of both sides was great and it meant that we received the desired designs on time, when we needed them.

What did you find most impressive about this company?

We are very satisfied with their speed and grasp of the problems that we're trying to solve programmatically and the have to present visually and where any problems in implementation might arise as we're defining our goals for future work.

Are there any areas for improvement?

We're happy with what they've provided so far.

Please describe your company and your position there.

Wishio.bg is an online gift shop. We sell experiences to consumers and to business customers. We are aiming to set the perception that experiences are the way to develop your self and your surroundings, to take yourself out of your comfort zone and the best way to build your relationship with the loved ones and with your business partners.

For what projects/services did your company hire Fram Creative?

We hired Fram Creative to prepare all the designs for our Christmas campaign, which to be base for our long term marketing concept.

What were your goals for this project?

We wanted to create a distinctive design which to give us completely new look and feel, absolutely different from the players in our niche.

How did you select Fram Creative?

We found Fram Creative in online search and after the first meeting with them it was clear that we have a common thinking.

Describe the project in detail.

The assignment to Fram was to redesign our home page so that our ideas for Christmas campaign to be presented innovatively and in unexpected way. I was the project manager of the project and have worked with Fram really close in terms of consistency with the initial visuals presented by Fram and keeping deadlines set. Fram were responsible to create hole concept for the design, main elements presenting Wishio to fit in it and project to be delivered in the agreed terms.

What was the team composition?

From our side we were me as project manager and our brand manager. From Fram's side there were 2 designers. There were no changes in the teams working on the project and collaboration were really constructive and without any stacks or misunderstandings.

Can you share any outcomes from the project that demonstrate progress or success?

Fram Creative delivered all agreed designs and functionalities related to them in time and with the expected quality. As their work was only design related there were no specific metrics to be achieved except the time.

How effective was the workflow between your team and theirs?

During the project we've had regular discussion meetings and status updates. The constant communication helped us to clear all the obstacles in time and the project was a success. Project was very short and specific so we did not used tools for its management except the meeting rhythm.

What did you find most impressive about this company?

Their thinking and creativity impressed us very much. They went out of all frames in our business niche and gave us many topics to think on in the near future.

Are there any areas for improvement?

In our project everything went according the plan.

Introduce your business and what you do there.

I’m the CEO of ITIDO. We’re a software development company based in Bulgaria that helps startups develop products. We also work with enterprise customers, helping them digitalize processes, improving existing products, and more.

What challenge were you trying to address with Fram Creative?

We don’t have a UI/UX department in-house. Because we specialize in technical projects, creative work isn't our strength. We outsource this activity to partners like Fram Creative.

What was the scope of their involvement?

We’ve worked on multiple projects with Fram Creative, typically collaborating as one team. Currently, we're focused on creating an IoT product with them. Fram Creative is developing the whole UI/UX while we’re implementing the front- and backend software.

Fram Creative is also helping us with our corporate identity, brand book, and the design of our new website.

What is the team composition?

We’ve worked with almost everyone on their team of 6–7 people.

How did you come to work with Fram Creative?

One of our partners in Bulgaria recommended them. Our partner is also outsourcing their UI/UX work. We couldn’t develop a department in-house and found it would be better to find an external partner. We got in touch with Fram Creative.

How much have you invested with them?

The cost so far is more than $20,000.

What is the status of this engagement?

We started working with Fram Creative in early June 2019, and it’s an ongoing project.

What evidence can you share that demonstrates the impact of the engagement?

We evaluate their work based on the feedback from our customers. Creativity is also a key criterion, in terms of focusing on small details to find new ways to present things. They’re very creative, which is one of their key advantages. Fram Creative is focused on quality, which is really important to us.

How did Fram Creative perform from a project management standpoint?

We’re in frequent communication with Marina (Founder & Chief Design Officer) and other executives and designers. We communicate via email and phone, using project management tools like Jira. We use Google Hangouts for web meetings. Their design platform is Adobe XD.

What did you find most impressive about them?

We’re really impressed by their attitude and honest feedback. When they see that something isn’t a good idea, they propose different approaches. They have strong creative skills.

Are there any areas they could improve?

Most of their customers are coming through referrals. Fram Creative could improve their sales process and use other channels to attract new customers. They’re more focused on the creative side of the work, but the sales part is important for any business.

Do you have any advice for future clients of theirs?

I recommend giving them a chance on a small task. Fram Creative will prove that they’re great at their job. They just need a chance to show what they can do.