The Fractional PPC

BACKGROUND

Please describe your company and position.

I am the CEO / Owner of Allness Brands

Describe what your company does in a single sentence.

Online retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Fractional PPC to accomplish?

• Profitably acquire customers
• Generate profitable sales via PPC
• Improve conversion rate

SOLUTION

How did you find The Fractional PPC?

Referral

Why did you select The Fractional PPC over others?

Referred to me

How many teammates from The Fractional PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Build and manage high performing PPC campaigns e-commerce direct-to-consumer brand. 

• Keyword research 
• Campaign strategy 
• Campaign setup 
• Campaign optimization 
• Landing page design 
• Conversion rate optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Profitable conversions (online purchases), high ROAS, increased AOV, improved conversion rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects all delivered on time, in most cases ahead of schedule. Very responsive and proactive with project needs.

What was your primary form of communication with The Fractional PPC?

Virtual Meeting

What did you find most impressive or unique about this company?

Jesse has nearly single-handedly been responsible for our 12x growth over the last 3 years, turning our previously unprofitable Google Ads account into now easily our most important marketing channel. His innate combination of creativity and analytical prowess separates him from other marketers.
Not only are we driving very high-quality traffic, but his landing page optimizations have helped us get maximum value from our ad budget. On top of being exceptionally good at what he does, Jesse is seriously as honest as they come – something evident from our very first meeting. I enthusiastically recommend Jesse to anyone looking to hire a top-notch Google Ads expert to get the most out of their budget.

Are there any areas for improvement or something The Fractional PPC could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Regional Director, Business Development of a healthcare company

Describe what your company does in a single sentence.

Private duty home care for older adults who want to age in place and need support with Activities of Daily Living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Fractional PPC to accomplish?

• Increase volume of qualified inbound leads
• Increase website traffic and brand visibility

SOLUTION

How did you find The Fractional PPC?

• Referral

Why did you select The Fractional PPC over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from The Fractional PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Designed keyword strategy, developed ads and landing pages, and managed PPC paid search campaign to advertise our services in the Chicago market. Provided monthly reporting of ad results to determine ROI of campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC campaign led to more than 3x lead volume on our website and 5x more total inbound lead volume than we were generating prior to engagement. Significant improvements in lead volume and average inbound lead quality were directly attributable to this campaign and engagement with provider. Would highly recommend!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive and attentive to our company's needs. Delivered items on time or ahead of schedule and communicated well and candidly throughout to refine targeting and improve project outcomes. Very easy to work with. Professional, organized, and respectful of time and budget constraints.

What was your primary form of communication with The Fractional PPC?

• Virtual Meeting

What did you find most impressive or unique about this company?

The company deeply understands paid search strategy and how to develop nuanced, targeted keyword campaigns. Was able to match digital marketing subject matter expertise with a high level of customer service and desire to truly understand our business and industry in order to build a focused and effective campaign. All around great experience.

Are there any areas for improvement or something The Fractional PPC could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Owner of Smalby

Describe what your company does in a single sentence.

We're a website company that helps SMBs across America win customers from their online presence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Fractional PPC to accomplish?

• Generate revenue
• Generate sales pipeline
• Generate quote requests from Google Ads

SOLUTION

How did you find The Fractional PPC?

• Referral
• Other

Why did you select The Fractional PPC over others?

• Expertise

How many teammates from The Fractional PPC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We approach Fractional PPC to develop, manage, and optimize google ads campaigns for a high-end window company. We required:

• Keyword Research & Development
• Landing Page Consultation
• Conversion Rate Optimization
• Google Ads Campaign Creation
• Ongoing PPC Management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

FractionalPPC generated over $2M in quote requests, $200K and counting in the qualified sales pipeline, and almost $100,000 in revenue in under 7 months. Our sales cycles can be 6-12 months, so this new business is much faster to close. We expected hundreds of thousands of additional revenue from this channel in the coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was timely and communicative.

What was your primary form of communication with The Fractional PPC?

• Virtual Meeting

What did you find most impressive or unique about this company?

Expertise and attention to detail. I always felt 100% confident that we had someone crossing every "t" and dotting every "i" when it came to proper campaign set up and management.

Are there any areas for improvement or something The Fractional PPC could have done differently?

No.