Foundation Marketing

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Ascent Cloud

Describe what your company does in a single sentence.

Sitetracker is a project management platform purpose-built for companies that deploy, operate, and maintain critical infrastructure at scale.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation Marketing to accomplish?

• We engaged Foundation Marketing to help us strengthen our SEO strategy, specifically around competitive positioning. We wanted to build out high-performing comparison pages (e.g., Sitetracker vs. alternatives) to capture high-intent search traffic and convert that traffic into pipeline.

SOLUTION

How did you find Foundation Marketing?

• Online Search
• Referral

Why did you select Foundation Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Foundation Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I was part of the marketing team at Sitetracker, where we focused on driving pipeline through SEO and content-driven demand generation for our SaaS platform.

Foundation Marketing partnered with us to develop a competitive SEO strategy and execute on a series of comparison pages targeting key competitors and alternatives.

Their work included:

-Competitive analysis to identify high-value search opportunities
-Keyword research and positioning strategy for comparison content
-Content creation and optimization for SEO performance and conversion
-Structuring pages to balance search visibility with buyer decision-making needs

The team worked efficiently and largely independently, which made it easy for us to move quickly without adding internal lift.

We worked with a small, focused team who felt like an extension of our marketing org.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact was clear. The comparison pages helped drive incremental organic traffic from high-intent searches and contributed to increased inbound conversions.

More importantly, they gave us a scalable framework for capturing demand from buyers actively evaluating alternatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Foundation was highly organized and easy to work with. They delivered on time, communicated clearly, and required minimal oversight. We primarily worked via email and virtual meetings, and everything stayed on track throughout the engagement.

What was your primary form of communication with Foundation Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine strategic thinking with execution stood out. They didn’t just provide recommendations, they actually built and delivered high-quality assets quickly.

They also operated with a high level of independence while still being collaborative and receptive to feedback, which made them a strong partner.

Are there any areas for improvement or something Foundation Marketing could have done differently?

No major areas for improvement. It was a very positive experience overall.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at my company. We provide an integrated wealth technology platform offering technology and investment solutions that help financial advisors manage client relationships, streamline operations, and drive growth for advisory firms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundation Marketing?

We needed help putting together an organic and paid Reddit strategy to help us improve LLM visibility.

SOLUTION

What was the scope of their involvement?

Foundation Marketing has been providing strategies to optimize Reddit for our ideal customer profiles (ICPs). The team has delivered reports, example content, and strategy documents.

What is the team composition?

We’ve been working with 2–5 teammates from Foundation Marketing.

How did you come to work with Foundation Marketing?

We found them through an industry group. I chose them because Ross (Founder) is an extremely knowledgeable and impressive speaker and subject matter expert.

What is the status of this engagement?

We started working together in December 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since Foundation Marketing has been focused on building a strategy for us that we haven’t implemented yet, it’s too soon to tell the results. However, I have high confidence in the strategy they’ve created. Our internal team response has been positive.

How did Foundation Marketing perform from a project management standpoint?

Foundation Marketing’s project management has been great. The team has been very patient with us and kept us on track. We communicate via virtual meetings.

What did you find most impressive about them?

Foundation Marketing’s attention to detail and clear, actionable steps have been the most promising and valuable aspects of their work. In addition, their intense knowledge base on AI visibility, which is changing every day, is impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

 I am the Sr. Global Content Marketing Manager of an education company 

Describe what your company does in a single sentence.

Higher education

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation Marketing to accomplish?

• Increase organic visibility

SOLUTION

How did you find Foundation Marketing?

• Online Search
• Referral
• Other

Why did you select Foundation Marketing over others?

• High ratings
• Good value for cost
• Referred to me
• Good reputation

Describe the scope of work in detail. Please include a summary of key deliverables.

This engagement focuses on driving high-intent student enrollment through a data-driven integration of SEO, Content Strategy, and Conversion Rate Optimization (CRO). The scope includes a comprehensive audit of the technical landscape and funnel health, followed by the execution of category-led keyword research and technical infrastructure updates.

To bridge the gap between traffic and conversions, the strategy delivers a six-month content roadmap specifically mapped to student personas and decision journeys. Key outputs include targeted BOFU/MOFU content recommendations, strategic backlink mapping, and thematic content development designed to capture and convert high-intent leads across the entire digital ecosystem.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved organic visibility across KPIs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items are always delivered on time unless otherwise communicated. Communication is clear and concise. Weekly calls ensure broader strategic alignment while an open line of communication on Slack ensures execution stays on track. Any issues that arise are quickly addressed.

What was your primary form of communication with Foundation Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone who touches our business feels like a thought leader/subject matter expert in the space. They strive to understand our business and act as an extension of us in service of our goals. They feel less like a "vendor" and more like a true thought partner.

Are there any areas for improvement or something Foundation Marketing could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Marketing lead of Flourish (Canva)

Describe what your company does in a single sentence.

Data visualization platform, part of Canva

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation Marketing to accomplish?

• SEO Audit
• Growth strategy

SOLUTION

How did you find Foundation Marketing?

Referral

Why did you select Foundation Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Foundation Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Foundation carried out a full SEO and content audit for Flourish, covering technical performance, site structure, schema implementation, internal linking, keyword strategy, and competitive analysis. They reviewed both our product pages and content ecosystem, identifying issues that were limiting visibility and opportunities to strengthen our organic presence.

Key deliverables included:

• A comprehensive technical SEO audit with clear priorities and fixes
  A site-wide schema and structured-data review
  An internal linking audit with page-level recommendations
  A detailed keyword and competitor gap analysis
  A six-month content strategy and roadmap
  A prioritized list of content opportunities with briefs and direction

They packaged everything into an actionable game plan that gave us clarity on what to tackle first and how to build sustainable organic growth moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Foundation delivered an exceptional SEO audit for Flourish — easily one of the most thorough and actionable audits we’ve ever received. Their team not only uncovered critical technical issues but also translated everything into a clear, prioritized roadmap that made it easy for us to take action.

Beyond the audit, the strategic game plan they crafted was outstanding. It gave us a sharper view of our content opportunities, keyword landscape, and the paths to grow both awareness and product-led demand. Their recommendations were tailored, thoughtful, and grounded in a deep understanding of our category.

Overall, Foundation brought clarity, expertise, and momentum to our SEO efforts. Highly recommend working with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly organized, delivered everything on time, and consistently responded to our needs with clarity and speed.

What was your primary form of communication with Foundation Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to pair deep SEO expertise with clear, practical guidance made the entire process feel easy and impactful.

Are there any areas for improvement or something Foundation Marketing could have done differently?

None that come to mind. The team delivered exactly what we needed and did so exceptionally well.

BACKGROUND

Please describe your company and position.

I am the COO of Over The Edge

Describe what your company does in a single sentence.

Rappels down buildings for fun!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation Marketing to accomplish?

• Go-to market plan
• Content creation
• Website

SOLUTION

How did you find Foundation Marketing?

Referral

Why did you select Foundation Marketing over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Foundation Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

- Brand review and audit of existing web properties / materials
- Industry research surrounding content needs and demand
- Identify content marketing calendar for creation and optimization
- Site recommendations around brand positioning and messaging
- Site navigation recommendations around new verticals
- Key messaging and storytelling recommendations / review

CONTENT RESEARCH & PLANNING:
● Finalize industry research associated with priority keywords for Over The Edge
● Finalize keyword research to identify the key themes to target
● Finalize content & SEO recommendation
● Finalize content recommendations and calendar for assets
● Conduct on-site analysis of existing website
MESSAGING REVIEW AND FEEDBACK:
● Event Cadence Wording & Signature Event Review
● Small Markets Wording Review

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Presented deck at teh end of the project that clearly outlined findings and clear strategy plan for implementation. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes delivery on time with consistent weekly updates. 

What was your primary form of communication with Foundation Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were a fresh and energetic team that aligned with our culture and brand. 

Are there any areas for improvement or something Foundation Marketing could have done differently?

Nothing to note. 

BACKGROUND

Please describe your company and position.

I am the Head of Community of Founders Factory Africa

Describe what your company does in a single sentence.

Founders Factory Africa is a hands-on, early-stage tech investor on track to building and scaling 100+ tech businesses across Africa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation Marketing to accomplish?

• Support us in building the foundations of our Content Marketing Engine
• Blog Strategy Playbook development and execution
• Podcast Amplification Playbook development and execution

SOLUTION

How did you find Foundation Marketing?

• Online Search
• Referral

Why did you select Foundation Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Foundation Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

EXECUTIONAL ROADMAP & ONBOARDING $20,500.00 · Flat fee Please note that all services are in US Dollars. Payment Terms: 50% Deposit & 50% Upon completion

• Kick-off Session:
  • We will send a questionnaire for your team to respond to and use the information to share a perspective on what was provided.
  • We will prepare questions and facilitate discussion on the path forward to meet tangible goals.
• Review of Existing Material:
  • Review core marketing documents that you provide us (brand, target research, analytics, marketing documentation, vertical knowledge, etc.).
• Research:
  • Research your industry and two of your competitors (website, online communities, and keywords).
  • In-depth analysis of your existing content marketing mix
  • Research online communities & distribution channels
• Story Identification & Messaging:
  • Identify the key messages and story lanes that stay true to the brand guidelines and offer insight into the types of stories we should be creating
• Target Audience:
  • Describe your qualified target audience and what the specific goals they have when looking for content
  • Identify the stories they resonate with 
  • Identify the channels they’re on
• Funnel Development:
  • Identify the channels and techniques that can be leveraged to attract your target audience through content
  • Identify and make recommendations that will offer the ability to convert
  • Identify assets that can be influential in moving a prospect through the buyer journey towards a close
  • Develop a full content marketing funnel to visualize the steps needed for effective creation and distribution
• Social Media Distribution:
  • Identify a distribution strategy for all content assets created in the future
• Content Campaigns:
  • Identify 5-10 unique 10x content campaigns that can be developed
• Recommendations:
  • Develop a content portfolio & calendar based on the data and research provided for implementation
  • Conduct in-depth on-site analysis of your web properties for improved shareability, interlinking & cross promotion opportunities

SEO Efforts Quarterly Retainer [$30k/Q] 12 months · $10,000.00/month As per the scope of work - Foundation and Africa Founders Ventures will identify a series of marketing efforts in which they will execute in a retainer that has a minimum value of $30,000 per quarter.

Please note the efforts could include content distribution, content creation, partnerships, social media efforts, account management, training, etc and the execution of all recommendations could go outside of the $30,000 minimum value per quarter.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. The blog Foundation created for FFA in September 2023 is currently attracting ~1,400 organic visitors per month (as of March 2024) and growing.
   • These articles are currently ranking for 145 keywords within top-20 positions.
   • The blog is ranking for 779 keywords within a top-100 position.
   • As new articles become mature, many keywords currently ranked beyond the 20th position are expected to gradually transition into top-20 positions.
   • Social distribution has also attracted a broader audience, with 118 people coming to blog articles through LinkedIn social posts in March 2024 alone.
2. Referring domains have increased by 100% since April 2023.
3. Avg. monthly organic traffic has increased by almost 300%
4. Organic traffic in September 2023 (the earliest month available on that platform for FFA) was 2.46k. The site has received 4.04k organic entrances in just the past 28 days.
5. The total number of blog article views from all sources topped 3,000 in March.
6. Foundation collaborated with the FFA Team to set up Google Analytics and Google Search Console accounts, which has allowed us to provide more accurate and data-led reporting. They set up a comprehensive dashboard loop in Databox, pulling in important data from multiple sources to create a holistic but easy-to-consume report.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This partnership has been the most rewarding agency collaboration I've had the privilege of leading. They seamlessly integrate with our team, exhibiting nimbleness, exceptional communication through our preferred comms channels (especially Slack), active listening, proactive solutioning and consistently meeting agreed-upon timelines.

What was your primary form of communication with Foundation Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Foundation is everything it says on the tin. Ross has supported me for years through his newsletters, social media posts, and cost-effective resources as part of his community. Over time, he effectively nurtured me from a follower to a client of Foundation, and the best part is that his company more than lived up to the hype and expectations he's cultivated.

Are there any areas for improvement or something Foundation Marketing could have done differently?

Initially, the Foundation Team adhered to a traditional agency-style client engagement approach, which may suit most clients. However, it took some time for them to pivot towards the collaborative atmosphere that FFA desired. This led to initial frustrations in aligning on scope and delivery. Nevertheless, they swiftly made up for this adjustment period by adapting and coping admirably.

BACKGROUND

Introduce your business and what you do there.

I’m a chapter manager of EO Atlantic Canada Inc., a non-profit organization. We’re a peer-to-peer network that connects influential business owners, providing resources and support to help entrepreneurs learn, grow, and succeed locally and globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundation Marketing?

We needed assistance with Google Ads grant administration and paid social media marketing.

SOLUTION

What was the scope of their involvement?

Foundation Marketing has reviewed our current online presence and provided recommendations for organic social media. The team has also developed and administered a paid media strategy, specifically for Google Ads and LinkedIn.

What is the team composition?

We’ve worked with 2–5 teammates from Foundation Marketing.

How did you come to work with Foundation Marketing?

Someone referred Foundation Marketing to me and was a member of EO. I chose them because they were a great culture fit, and their company values aligned with ours. I knew they could deliver what we needed.

What is the status of this engagement?

We started working with Foundation Marketing in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our number of leads has far exceeded what we had been generating previously online.

How did Foundation Marketing perform from a project management standpoint?

Foundation Marketing always delivers on time and is great with communication. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Foundation Marketing's expertise and ability to solve problems quickly, A/B test, and adapt the campaigns are impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the head of growth marketing at Profound, an AI search company. We help brands understand their visibility and reputation in AI search by analyzing real front-end user prompts and delivering authentic insights with advanced analytics for sentiment, citations, and competitor benchmarking.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundation Marketing?

We needed support to create the strategy and drive the execution for our Reddit marketing efforts as a business.

SOLUTION

What was the scope of their involvement?

Foundation Marketing has been researching subreddits, creating a strategy, and executing it. The team has also delivered reports, presentations, strategy documents, and weekly updates.

What is the team composition?

We've been working with 2–5 teammates from Foundation Marketing.

How did you come to work with Foundation Marketing?

Someone referred Foundation Marketing to me. I chose them over other options because they had high ratings, good value for cost, and aligned company values.

What is the status of this engagement?

We started working with Foundation Marketing in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Foundation Marketing's work has increased our visibility in AI search, citations, mentions, and brand sentiment. We track our brand sentiment within Profound.

How did Foundation Marketing perform from a project management standpoint?

Foundation Marketing has excellent project management, timely communication, and clear expectations. We use virtual meetings, emails, and messaging apps to communicate.

What did you find most impressive about them?

Foundation Marketing is a world-class team and the best at what they do.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the director of growth marketing at an API-first analytics platform that embeds in-context analytics into applications, enabling businesses to gain actionable insights and improve decision-making.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundation Marketing?

We needed help building our Reddit strategy.

SOLUTION

What was the scope of their involvement?

Foundation Marketing has been setting up our strategy, content calendar, and messaging. The team also plans, strategizes, and coaches us on Reddit marketing.

What is the team composition?

We work with 6–10 teammates from Foundation Marketing.

How did you come to work with Foundation Marketing?

They were referred to me and had high ratings.

What is the status of this engagement?

We started working with Foundation Marketing in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Foundation Marketing has delivered a clear strategy for a new channel.

How did Foundation Marketing perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed by the depth of Foundation Marketing's knowledge of Reddit.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Launch That

Describe what your company does in a single sentence.

Launch That brings digital ventures to life through marketing and technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Foundation Marketing to accomplish?

• Reach new audiences

SOLUTION

How did you find Foundation Marketing?

Other

Why did you select Foundation Marketing over others?

Company values aligned

How many teammates from Foundation Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Foundation to reach new audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time and were very responsive to our needs.

What was your primary form of communication with Foundation Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Marketing knowledge

Are there any areas for improvement or something Foundation Marketing could have done differently?

No