We’re a content marketing agency that services ambitious brands looking to create content that shapes culture. We combine content intelligence with creativity to develop content strategies that lead to better rankings, more leads, increased press and meaningful results.
Our team works with brands looking to level up their content creation, content distribution, content strategy & overarching culture towards digital marketing and growth.
What Goes Into A Great Content Marketing Strategy?
B2B businesses today realize the significance of creating content but often lack the strategic insight required to make the content that they develop actually work. If you’ve ever seen a post go live, article get published or email get sent but no results on the other end — it’s likely related to a poor strategy.
For many a content marketing strategy is limited to creating, distributing and sharing content in a hope that it will get them leads and conversions. But content marketing strategy is much more than that.
The best content marketing strategies take into account your goals, your target audience, industry research, analytics, keyword analysis, third party insights, resourcing and a deep understanding of how content influences your buyers decisions. A content marketing strategy isn’t just a list of blog posts you should write and the dates in which you should publish them… A content strategy considers everything from your internal resources to external forces like competition, review sites and more.
Min project size
$25,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Locations
Halifax, Canada
Year founded
Founded 2014
1 Locations
Halifax , Canada
No have been added yet...
Pricing Snapshot
Min. project size
$25,000+
Avg. hourly rate
$200 - $300
/hr
Rating for cost
4.5
/5
What Clients Have Said
Foundation Marketing offers good value for cost, with specific project costs like a $20,500 flat fee for an onboarding roadmap and a $30,000 quarterly retainer. Clients appreciate their timely delivery and collaboration, although one noted that pricing can be high.
Foundation Marketing demonstrated proficiency in developing content strategies, including SEO and content optimization, which resulted in increased web traffic and brand awareness for clients.
Organized and Detail-Oriented
Clients appreciated the agency's organized approach and attention to detail, which facilitated efficient project execution and management, leading to successful outcomes.
Strong Cultural Alignment
Clients consistently praised Foundation Marketing for their cultural fit and alignment with company values, which fostered a seamless working relationship. This cultural synergy was a key factor in their selection by multiple clients.
Excellent Communication Skills
Foundation Marketing's team was praised for their excellent communication skills, using various platforms effectively to maintain clear and consistent dialogue with clients throughout projects.
Initial Engagement Challenges
One client noted initial challenges with the traditional agency-style engagement but appreciated the team's ability to adapt and align with their collaborative atmosphere over time.
Timely Project Delivery
Clients noted that Foundation Marketing consistently met deadlines and provided regular updates, ensuring projects were completed on time. This reliability was a significant positive aspect of their project management.
Digital StrategyMarketing StrategySearch Engine Optimization
$10,000 to $49,999
Jan. - Mar. 2024
5.0
Quality
4.5
Schedule
4.5
Cost
4.0
Willing to Refer
5.0
"They were a fresh and energetic team that aligned with our culture and brand."
Nov 26, 2024
COO, Over The Edge
Deanna Furlotte
Other Industry
Halifax, Nova Scotia
11-50 Employees
Online Review
Verified
Foundation Marketing performed a brand review of an adventure company, which included industry research. Then, they developed a content strategy focusing on SEO and content optimization.
Foundation Marketing presented a deck that outlined their findings and strategy plan for implementation. The team delivered the project on time and provided consistent weekly updates. Their fresh and energetic approach aligned with the client's culture and brand.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the COO of Over The Edge
Describe what your company does in a single sentence.
Rappels down buildings for fun!
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
Go-to market plan
Content creation
Website
SOLUTION
How did you find Foundation Marketing?
Referral
Why did you select Foundation Marketing over others?
Close to my geographic location
Great culture fit
Referred to me
Company values aligned
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- Brand review and audit of existing web properties / materials - Industry research surrounding content needs and demand - Identify content marketing calendar for creation and optimization - Site recommendations around brand positioning and messaging - Site navigation recommendations around new verticals - Key messaging and storytelling recommendations / review
CONTENT RESEARCH & PLANNING: ● Finalize industry research associated with priority keywords for Over The Edge ● Finalize keyword research to identify the key themes to target ● Finalize content & SEO recommendation ● Finalize content recommendations and calendar for assets ● Conduct on-site analysis of existing website MESSAGING REVIEW AND FEEDBACK: ● Event Cadence Wording & Signature Event Review ● Small Markets Wording Review
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Presented deck at teh end of the project that clearly outlined findings and clear strategy plan for implementation.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes delivery on time with consistent weekly updates.
What was your primary form of communication with Foundation Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They were a fresh and energetic team that aligned with our culture and brand.
Are there any areas for improvement or something Foundation Marketing could have done differently?
Nothing to note.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Marketing & SEO for Tech Investment Company
Content MarketingSearch Engine OptimizationSocial Media Marketing
Confidential
Mar. 2023 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"This partnership has been the most rewarding agency collaboration I've had the privilege of leading."
Feb 26, 2024
Head of Community, Founders Factory Africa
Andile Masuku
Other Industry
Johannesburg, South Africa
51-200 Employees
Online Review
Verified
Foundation Marketing provides content marketing and SEO for a tech investment company. Their work has included discovery, research, target audience definition, content funnel development, and blog strategy.
Thanks to Foundation Marketing, the client has achieved around 1,400 visitors per month, articles ranking for 145 keywords in the top 20 positions, a 300% increase in organic traffic, and a 100% increase in referring domains. The team is collaborative, efficient, timely, and solutions-oriented.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Community of Founders Factory Africa
Describe what your company does in a single sentence.
Founders Factory Africa is a hands-on, early-stage tech investor on track to building and scaling 100+ tech businesses across Africa.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
Support us in building the foundations of our Content Marketing Engine
Blog Strategy Playbook development and execution
Podcast Amplification Playbook development and execution
SOLUTION
How did you find Foundation Marketing?
Online Search
Referral
Why did you select Foundation Marketing over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Other
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
EXECUTIONAL ROADMAP & ONBOARDING $20,500.00 · Flat fee Please note that all services are in US Dollars. Payment Terms: 50% Deposit & 50% Upon completion
Kick-off Session:
We will send a questionnaire for your team to respond to and use the information to share a perspective on what was provided.
We will prepare questions and facilitate discussion on the path forward to meet tangible goals.
Review of Existing Material:
Review core marketing documents that you provide us (brand, target research, analytics, marketing documentation, vertical knowledge, etc.).
Research:
Research your industry and two of your competitors (website, online communities, and keywords).
In-depth analysis of your existing content marketing mix
Research online communities & distribution channels
Story Identification & Messaging:
Identify the key messages and story lanes that stay true to the brand guidelines and offer insight into the types of stories we should be creating
Target Audience:
Describe your qualified target audience and what the specific goals they have when looking for content
Identify the stories they resonate with
Identify the channels they’re on
Funnel Development:
Identify the channels and techniques that can be leveraged to attract your target audience through content
Identify and make recommendations that will offer the ability to convert
Identify assets that can be influential in moving a prospect through the buyer journey towards a close
Develop a full content marketing funnel to visualize the steps needed for effective creation and distribution
Social Media Distribution:
Identify a distribution strategy for all content assets created in the future
Content Campaigns:
Identify 5-10 unique 10x content campaigns that can be developed
Recommendations:
Develop a content portfolio & calendar based on the data and research provided for implementation
Conduct in-depth on-site analysis of your web properties for improved shareability, interlinking & cross promotion opportunities
SEO Efforts Quarterly Retainer [$30k/Q] 12 months · $10,000.00/month As per the scope of work - Foundation and Africa Founders Ventures will identify a series of marketing efforts in which they will execute in a retainer that has a minimum value of $30,000 per quarter.
Please note the efforts could include content distribution, content creation, partnerships, social media efforts, account management, training, etc and the execution of all recommendations could go outside of the $30,000 minimum value per quarter.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The blog Foundation created for FFA in September 2023 is currently attracting ~1,400 organic visitors per month (as of March 2024) and growing.
These articles are currently ranking for 145 keywords within top-20 positions.
The blog is ranking for 779 keywords within a top-100 position.
As new articles become mature, many keywords currently ranked beyond the 20th position are expected to gradually transition into top-20 positions.
Social distribution has also attracted a broader audience, with 118 people coming to blog articles through LinkedIn social posts in March 2024 alone.
Referring domains have increased by 100% since April 2023.
Avg. monthly organic traffic has increased by almost 300%
Organic traffic in September 2023 (the earliest month available on that platform for FFA) was 2.46k. The site has received 4.04k organic entrances in just the past 28 days.
The total number of blog article views from all sources topped 3,000 in March.
Foundation collaborated with the FFA Team to set up Google Analytics and Google Search Console accounts, which has allowed us to provide more accurate and data-led reporting. They set up a comprehensive dashboard loop in Databox, pulling in important data from multiple sources to create a holistic but easy-to-consume report.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
This partnership has been the most rewarding agency collaboration I've had the privilege of leading. They seamlessly integrate with our team, exhibiting nimbleness, exceptional communication through our preferred comms channels (especially Slack), active listening, proactive solutioning and consistently meeting agreed-upon timelines.
What was your primary form of communication with Foundation Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Foundation is everything it says on the tin. Ross has supported me for years through his newsletters, social media posts, and cost-effective resources as part of his community. Over time, he effectively nurtured me from a follower to a client of Foundation, and the best part is that his company more than lived up to the hype and expectations he's cultivated.
Are there any areas for improvement or something Foundation Marketing could have done differently?
Initially, the Foundation Team adhered to a traditional agency-style client engagement approach, which may suit most clients. However, it took some time for them to pivot towards the collaborative atmosphere that FFA desired. This led to initial frustrations in aligning on scope and delivery. Nevertheless, they swiftly made up for this adjustment period by adapting and coping admirably.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Thought Leadership Content Dev for SEO & SERP Analytics Co
Content MarketingDemand Generation Marketing
$10,000 to $49,999
Mar. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Ross and the team were attentive, personable, knowledgeable, and collaborative."
Nov 20, 2024
Director of Enterprise Marketing, Moz
Inge Boubez
Software
Vancouver, British Columbia
51-200 Employees
Online Review
Verified
Foundation Marketing produces thought leadership content for an SEO and SERP analytics company. The team has written articles and created a podcast series for the client.
Foundation Marketing's work has helped the client generate leads and increase website visits. The team is attentive, personable, and knowledgeable, making them an effective influencer. They communicate well via email and messaging apps. Their industry reputation and content knowledge are impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Enterprise Marketing of Moz
Describe what your company does in a single sentence.
SEO and SERP analytics for enterprises
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
Brand awareness through thought leadership content
SOLUTION
How did you find Foundation Marketing?
Referral
Why did you select Foundation Marketing over others?
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Dedicated articles by Ross
3-Podcast series
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Leads garnered from the CTAs
Web visits from the links included
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Ross and the team were attentive, personable, knowledgeable, and collaborative. They were like an extension of our internal team.
What was your primary form of communication with Foundation Marketing?
Email or Messaging App
What did you find most impressive or unique about this company?
Ross' reputation in the industry carries its own weight which makes him a very effective influencer. His knowledge in the space on what is trending and leading is an invaluable asset to our content. The articles he writes speak volumes to reflect that having our brand be showcased in these articles serve to boost our presence as a thought leader in the space.
Are there any areas for improvement or something Foundation Marketing could have done differently?
I would love to give constructive feedback but I can't think of anything constructive. Everything I think of is good and impressive.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Copywriting Services for Intranet Software Company
Content MarketingContent Writing ServicesSocial Media Marketing
$50,000 to $199,999
Jan. - June 2013
5.0
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Foundation Marketing thinks outside the box and continues to support me beyond the contract."
Feb 27, 2024
Global Content Marketing Manager, LumApps
Blair Williamson
Software
Austin, Texas
201-500 Employees
Online Review
Verified
Foundation Marketing provided copywriting services for an intranet software company. They wrote long-form copies and prepared social media posts to promote 10 gated assets.
Foundation Marketing completed deliverables on time and provided weekly updates for the client. The team provided quality work and was open to feedback and revisions, which the client highly valued. Moreover, the organized and detail-oriented team provided additional support for the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the global content marketing manager of LumApps
Describe what your company does in a single sentence.
LumApps is a modern intranet software that helps employees stay informed, connected, collaborate, learn and grow from anywhere.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
Write copy for gated assets
Write social media posts to promote these gated assets
SOLUTION
How did you find Foundation Marketing?
Online Search
Why did you select Foundation Marketing over others?
Other
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Foundation Marketing helped write around 10 gated assets, long form copy writing, and social media posts to promote these assets via organic social media.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Foundation Marketing is a friendly and thoughtful team. This is probably the most organized agency I've worked with - always delivering on deadline and gave us weekly status updates. Quality work and open to feedback and revisions - even large revisions.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Always on time! Easy to reach. Quality work produced and always responsive via email or slack.
What was your primary form of communication with Foundation Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Foundation Marketing thinks outside the box and continues to support me beyond the contract - they gave me a free ticket to a marketing conference! Most impressive is their organization and level of detail when it came to my project status.
Are there any areas for improvement or something Foundation Marketing could have done differently?
"We were really impressed by the culture and transparency in which Foundation Marketing operated."
Feb 23, 2024
Head of Content, Software Company
Anonymous
Software
New York City, New York
11-50 Employees
Online Review
Verified
Foundation Marketing built a scalable content engine for a software company. They conducted competitor research and marketing material audit, handled funnel development, and managed content campaigns.
Foundation Marketing delivered an enhanced content strategy and provided comprehensive marketing support throughout. The team fostered a productive workflow through their responsiveness and attentiveness to the client's needs. The client praised their transparency and great company values.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Content of a software company
Describe what your company does in a single sentence.
We help brands collect, store, share and approve their visual assets.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Foundation Marketing to accomplish?
We hired Foundation to help us build a scalable content engine.
SOLUTION
How did you find Foundation Marketing?
Referral
Why did you select Foundation Marketing over others?
Great culture fit
Referred to me
Company values aligned
How many teammates from Foundation Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Key deliverables included:
Comprehensive audit of existing material
Research into our industry and competitors
Funnel development
Content campaign
Content portfolio and calendar
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable outcomes included a host of new content, a reimagined content strategy, and a collaborative support network from Foundation colleagues.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Supremely timely and always ready to hop on a Zoom, couldn't speak higher of them.
What was your primary form of communication with Foundation Marketing?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We were really impressed by the culture and transparency in which Foundation Marketing operated. Starting at the top and all the way down, each person at Foundation embodies the values of the org.
Are there any areas for improvement or something Foundation Marketing could have done differently?
no
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Locations (1)
45 Vimy AvenueHalifax, CanadaB3M 4C5
6 - 9
Contact Foundation Marketing
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