Found Brand Agency

BACKGROUND

Please describe your company and position.

I am the CMO of The Launch Box

Describe what your company does in a single sentence.

The Launch Box is an accelerator and business engine for new consulting firms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Found Brand Agency to accomplish?

• Discovery and brand definition – including competitive research, stakeholder interviews, and identification of key brand pillars as well as brand promise, mission/vision/values, and high-level external brand messaging
• Brand identity and visual design – complete visual brand system including design development and iteration of core logo, wordmark, secondary logos, brand colors, fonts, and stock photography
• Website architecture and implementation – including recommendations for content architecture and sitemap, content plan and wireframes, selecting the proper CMS for our needs, website setup and configuration, website architecture and template design, and content layout and implementation
• Package of on-brand business templates – including presentation and document templates, email signature, full set of Canva ad and social media templates, and an intro/pitch deck

SOLUTION

How did you find Found Brand Agency?

Other

Why did you select Found Brand Agency over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Found Brand Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Discovery and brand definition – including competitive research, stakeholder interviews, and identification of key brand pillars as well as brand promise, mission/vision/values, and high-level external brand messaging

2. Brand identity and visual design – complete visual brand system including design development and iteration of core logo, wordmark, secondary logos, brand colors, fonts, and stock photography

3. Website architecture and implementation – including recommendations for content architecture and sitemap, content plan and wireframes, selecting the proper CMS for our needs, website setup and configuration, website architecture and template design, and content layout and implementation

4. Package of on-brand business templates – including presentation and document templates, email signature, full set of Canva ad and social media templates, and an intro/pitch deck 

Summary of Key Deliverables:

• Documentation and readouts summarizing identity definition, brand positioning
• Documentation and readouts summarizing brand design direction, visual presentation inspiration
• Graphic standards landing page
• Brand artwork assets for digital and print use
• Website architecture and content wireframes
• Live website with brand and key content implemented
• Microsoft PowerPoint and Word templates for proposals and presentations
• Canva templates for business cards, social posts and email marketing
• Introduction / pitch deck (8-12 slides) and one pager (front / back) in PowerPoint format

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fully developed and launched brand and brand system that makes our startup look and feel larger than they are from day one, along with a high-end and versitile brand that our marketing team can leverage and adapt to almost any need or situation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team met deadlines and delivered over and above our expectations.

What was your primary form of communication with Found Brand Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

More than just a design agency, Found Brand Agency takes the time to truly understand what drives our founders to build something new and unique, and captures their individuality and ethos to create something truly new and unique. Their ability to understand that connection between human and brand - and get all the way into the weeds of executing tactical design systems, templates and websites - makes them truly unique. 

Are there any areas for improvement or something Found Brand Agency could have done differently?

Nothing I can think of - the experience was great.

BACKGROUND

Please describe your company and position.

I am the CEO of SetCourse

Describe what your company does in a single sentence.

We are a financial analytics and forecasting company helping customers track and forecast financial data and KPIs for various industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Found Brand Agency to accomplish?

• To create a timeless brand that told our story and aligned with where we want to take the company and our customers.

SOLUTION

How did you find Found Brand Agency?

Online Search

Why did you select Found Brand Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Found Brand Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a brand identity with a quick turnaround for an upcoming conference. We had used other companies previously and felt they weren't hearing us - then we met Found and they delivered and gave us a brand identify and messaging that exceeded our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A brand identity, logo, guidelines, branding messages, inspriation for social, and more - all ready to go in 30 days so that we could attend our upcoming conference and be introduced with a proper brand identity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They laid out project success, delivered everything on time. They were very responsive and invested in the project.

What was your primary form of communication with Found Brand Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their ability to listen and deliver on our vision. A lot of companies seem to listen, but they listen and they understand and deliver on that.

Are there any areas for improvement or something Found Brand Agency could have done differently?

Not really, we are excited to engage them again to continue building on the foundation they have created.