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Fortress Lab is an AI consulting firm for founder-led businesses, founded by Amber Demoya. We help owners grow with AI without giving away what they built: their name, their margin, their standards.
We do three things. We get firms recommended when buyers ask ChatGPT, Google and Perplexity who to hire. We build AI workflows instead of piling on tools. And we train teams to use AI to go deeper, not to do less.
Every engagement starts with a free, recorded AI check. Then we fix one thing at a time, with a before and after in writing, and re-check at day 90.
Recent results: a national B2B company added $232K in pipeline in 90 days from buyers who asked AI who to hire. EventStar Structures had a record year after a decade on referrals. A 113-person company across 12 teams adopted AI without anyone waiting to be replaced.
Founder-led: the person you meet is the person doing the work.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
Freelancer
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Locations
Maceo, KY
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Year founded
Founded 2025
1 Locations
- Maceo , KY
Service Lines
- AI Consulting
- 40%
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