Forge Creative

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Peter Fell Limited

Describe what your company does in a single sentence.

Specialists in Coloured Concrete, supplier of oxides and decorative concrete products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forge Creative to accomplish?

• Branding
• Website Design and Development
• Brochure and Catalogue Design

SOLUTION

How did you find Forge Creative?

Referral

Why did you select Forge Creative over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Forge Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focused on developing an engaging website for PeterFell, along with creating a comprehensive brand strategy and ensuring brand consistency across various materials, including brochures.

Website Design and Development

• Homepage: Created a visually appealing layout featuring a gallery of inspirational photos.
• User Interface: Developed intuitive navigation for easy exploration of products.

Custom Design Tool Creation

• Interactive Guide: Created a tool guiding users through five steps to design their space with coloured concrete.
• Free Samples: Offered free coloured concrete samples to encourage engagement.

SEO Optimisation

• Keyword Research: Conducted research to improve search engine rankings.

Brochure Design

• Brochures: Designed a suite that mirrors the website’s aesthetic in a unique square format.
• Brand Consistency: Ensured cohesive branding and messaging across all materials.

Ongoing Support

• Enhancements: Provided recommendations for ongoing website performance and user engagement.

Key Deliverables:

• Fully functional website and Interactive design tool
• SEO-optimised content
• Branded brochures

This approach aimed to create a cohesive brand experience that inspires customers to envision the potential of coloured concrete in their spaces.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Forge Creative delivered several successful outcomes.

We saw a notable increase in website traffic and user engagement, with improved search engine rankings leading to more organic visitors. The design tool significantly boosted requests for free coloured concrete samples, and the new brochures helped elevate our print materials, gaining positive customer feedback.

Additionally, we experienced higher inquiries and stronger brand perception, thanks to the refreshed website and marketing efforts. Overall, the project exceeded expectations, and we're pleased with the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Forge Creative's project management was excellent, with no issues regarding time management. They were very patient with us, and everything was delivered on time, often following up to ensure the project stayed on track. Their approach was organised and well thought out.

While the project was overseen by one person, the heads from each department were actively involved, giving us confidence that the best experts were handling each specific task.

What was your primary form of communication with Forge Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Forge Creative was their dedication from the very beginning. In our first meeting, it was evident that we were going to be a great fit—the team had done extensive research on our business, and it really showed. The second meeting sealed the deal, as they had taken even more time to deepen their understanding.

By the time they came back to pitch, their knowledge of our business and its needs was exceptional. It was clear that we were going to be valued as a client.

Are there any areas for improvement or something Forge Creative could have done differently?

Honestly, there is nothing we would suggest for improvement. Forge Creative exceeded our expectations in every aspect, from communication to delivery. We were fully satisfied with their work.