Fonder Studio

BACKGROUND

Please describe your company and position.

 I am the Operations Manager of a consulting company 

Describe what your company does in a single sentence.

The company offers transformational coaching, consulting, and customized learning journeys to empower organizations and leaders to re-envision their business or community and realize their full potential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fonder Studio to accomplish?

• Have it be a place that improves our brand equity
• Have potential clients know more about what they get with us before we even get on the phone
• Increase our client referral rate significantly

SOLUTION

How did you find Fonder Studio?

Online Search

Why did you select Fonder Studio over others?

• Close to my geographic location
• Great culture fit

How many teammates from Fonder Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Identity

Logo Design

Website Design

Website Maintenance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase traffic to site by 2x

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very timely and great communication

What was your primary form of communication with Fonder Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have high-caliber design skills and creativity. Being able to take our vision and make it a reality.

Are there any areas for improvement or something Fonder Studio could have done differently?

Clearer upfront communication and onboarding.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Pick Of The Pantry

Describe what your company does in a single sentence.

Our company makes baking mixes for people with dietary restrictions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fonder Studio to accomplish?

• Create branding that matched the company's mission, vision, and values.
• Create packaging using the newly created branding
• Create brand guidelines so assets can be used correctly going forward.

SOLUTION

How did you find Fonder Studio?

Referral

Why did you select Fonder Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fonder Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fonder performed discovery of my company to ensure all work would align with the company's mission, vision, and values. From that, Fonder created branding for the company as a whole that very much resembled what the company is desired to be. Brand assets (logo, colors, additional graphics, text, use case for all assets) and packaging perfectly aligned with what we wanted. We couldn't be happier!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes included a brand package with use cases for all assets that matched the feel, mission, vision, and values of the brand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fonder's team was incredible. They were highly responsive, willing to answer any and all questions, delivered items on time, and were all around wonderful to work with.

What was your primary form of communication with Fonder Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was blown away by how well they were able to understand what my company was about and create a true feel for it that my customers will identify with. They are the real deal, and I hope to work with them again in the future.

Are there any areas for improvement or something Fonder Studio could have done differently?

From my experience, I had no negative, or even neutral, experiences with Fonder. They were excellent and went above and beyond my expectations. 

BACKGROUND

Please describe your company and position.

I am the CEO of MereCatch.

Describe what your company does in a single sentence.

Luxury fashion retail e-commerce platform/marketplace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FlowState Branding to accomplish?

• Create MereCatch branding
• Create MereCatch web pages

SOLUTION

How did you find FlowState Branding?

Online Search

Why did you select FlowState Branding over others?

• Pricing fits our budget
• Great culture fit
• Good value for the cost
• Company values aligned

How many teammates from FlowState Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project 1: Deliver full brand package: 

• Logo
• Mission statement
• Brand messaging
• Brand colors
• Brand fonts 

Project 2: Web design (Limited pages)

• Web page design 
• Web strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Outlined deliverables by Flowstate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes… always. Very responsive via email and also virtual meetings

What was your primary form of communication with FlowState Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their process, attention to detail, and ability to bring our vision to the forefront.

Are there any areas for improvement or something FlowState Branding could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the CEO/President of Plyo

Describe what your company does in a single sentence.

Gummy vitamins for athletes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FlowState Branding to accomplish?

• Name
• Color and stylescape
• Website

SOLUTION

How did you find FlowState Branding?

Online Search

Why did you select FlowState Branding over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

What was the size of FlowState Branding’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowstate helped us with a full project. They came up with our company name, logo, colors, website, PR packaging, product packaging, photos for the website and advertisements, business cards and single page handouts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Approved trademark, consumer compliments on design and repeated business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very professional. When we had delays in our product development they were always very helpful on putting the project on hold so that our new timelines would match up. They responded to any and all emails and questions in a very fast manner with answers to all. They had a clear set up of who to contact for what needs and made sure we had a relationship with all employees on the project.

What was your primary form of communication with FlowState Branding?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The research they did into the niche realm that our company occupies. They were able to learn all about the market we are targeting and incorporate key words and artwork to fit our needs. They're always willing to go above and beyond to understand our needs and how they can best serve us.

Are there any areas for improvement or something FlowState Branding could have done differently?

No we were very satisfied with our project from FlowState

BACKGROUND

Please describe your company and your position there.

Greancy World was a experiment in melding Gaming with NFTs and Crypto. I was in charge of the team behind the project, I organized calls and helped with every aspect of the project from beginning to end.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

FlowState was hired to help us create a cohesive and professional looking brand.

SOLUTION

How did you select this vendor?

referred by a friend and after two calls with them we knew Flowstate would be an excellent choice for our needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, We had zoom calls with flowstate to establish the brand voice and identity, after that we had additional meetings to find the style of the brand. Flowstate showed us several varying styles that all would have been excellent but helped us narrow down to specifics. After Branding was done, they helped us every step of the way to launching our website as well.

How many people from the vendor's team worked with you, and what were their positions?

We worked with five people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Flowstate matched exactly what we wanted to do with the project.

Describe their project management style, including communication tools and timeliness.

Flowstate was incredible at communicating with us every step of the project. We had regular phone calls, some scheduled by them and a few by us when we had questions. They also emailed us whenever they wanted any clarification on anything and we always felt like a very important client throughout our business with them.

What did you find most impressive or unique about this company?

Their work quality, from basic designs to the completed website, was remarkable.

Are there any areas for improvement or something they could have done differently?

I don't think so.

BACKGROUND

Please describe your company and your position there.

I am the Founder of a social networking platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

We needed help crystalizing our brand. We knew who we were and what we stood for, but we didn't know how to say it and how to to visually express it. Our brand needed to be differentiated from the alternatives, and it needed to attract our target market. We hired FlowState to create a beautiful brand for our company that fulfilled those goals.

The services we hired FlowState for was to provide us with a brand strategy and visual identity; brand naming; the design and development of a landing page to direct users to download the mobile app; UI design for our mobile app to actualize our brand into the product itself; and other collateral materials to create a cohesive look and feel across our various touchpoints (collateral such as business card designs, a letterhead design, an email newsletter template, a one-pager design, 4 multi-media ads, and a presentation deck design). 

SOLUTION

How did you select this vendor?

We conducted an extensive search through dozens of branding agencies throughout the US and Europe who could deliver on our goals. After getting proposals from about 5 different agencies, we narrowed it down to two: Flowstate and a large branding company.

We decided to pursue this project with FlowState because they were a smaller agency which allowed them to work at a much faster pace, with their top guys working directly on our project; their website and case studies impressed us, demonstrating their creativity and quality of work; FlowState's quick communication and follow-up stood out among every other agency we inquired about; their wide range of capabilities was exactly what we needed; and their pricing was competitive. The other agency was 4x more costly, and FlowState ended up delivering a branding result that was just as good, even better. We firmly believe no other agency we looked at could have delivered a better result than FlowState.

Describe the scope of their work in detail, including any steps and the final deliverables.

Initally, FlowState gave us a document that outlined in clear detail exactly what to expect. The document included an overview of the entire process with clear descriptions of the process, the deliverables, and a dated timeline. At any given point we always knew exactly where the project stood, what was being worked on, what to expect, and when.

They had a very nice format where it was not demanding on us, but moved the work through quickly and efficiently, and met all our time deadlines and goals.

The project started out with Discovery - After signing, we got started immediately. FlowState sought to understand and become integrated with our business, our market, what we stand for, our visions, and our goals. It involved a questionnaire, interviews, and we provided FlowState with relevant assets and documents from our business. 

The next phase was Define – After becoming integrated with our company, FlowState went on to develop our brand strategy and  messaging. FlowState also named our brand during this stage: They called a meeting where they presented us with different options that were very creative and well thought out. There was one name that immediately stood out and we felt it was the perfect name for our brand. This step was a defining moment which propelled the rest of our project along the way. 

Design – This was the most exciting stage as we literally got to see our brand come together. FlowState arranged a meeting where they presented 3 different stylescapes which showcased 3 different directions in both our messaging and visual identity. We collaborated and selected which direction we liked most, and we discussed the elements of each that we wanted to include in our 'final' brand. After a short amount of time, FlowState organized another meeting where they presented the final stylescape. Like before, we discussed it and then went through one more iteration before we were completely happy with our beautiful new brand. 

Develop – This phase is where FlowState actualized our brand and created our landing page, UI design for our mobile application, one-pager, business card, branded letterhead, email newsletter template, presentation deck, and 4 multimedia ads. They presented each of those items to us and we either approved it as the "final", or we went through another iteration or two until we were completely satisfied with the designs. FlowState was great at collaborating with us and ensured we were happy with the work. Our custom landing page was designed by FlowState and developed by a parter of theirs. They created a custom theme in WordPress and kept it on their staging server until it was fully functioning and ready to be pushed to our live site. They handled all the technicals. 

Brand Package – Lastly, FlowState packaged up all the work they did for the project and delivered it to us. We have all the original source files and the finished files, images, and designs. Additionally, our Brand Guidelines  document (Visual and Messaging guidelines) was delivered in the final Brand Package. 

The whole project went smoothly and it was very exciting to see everything come together into a beautiful that brand we love, and that our early users love.

How many people from the vendor's team worked with you, and what were their positions?

There were approximately 4 members of FlowState's team that worked on the project. A project manager, a copywriter, a designer, and a creative director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently in beta testing with limited data. However the feedback we've collected so far has been excellent. We now have a cohesive, professional, and beautiful brand and product with distinct brand imaging and clear messaging across all our touch points.

Describe their project management style, including communication tools and timeliness.

We were provided with a document in beginning with clear timelines, deliverables, and steps of the project. In addition to that, FlowState frequently updated us with their progress. At any given point we knew exactly where we were in the process, what was being worked on, and when to expect deliverables and meetings.

We communicated mainly through email and the meetings were on Zoom. 

What did you find most impressive or unique about this company?

When we first saw Tom and Shamus (the Co-Founders of FlowState), we were initially surprised as they seemed like 'youngsters'. We juxtaposed that against the large branding agencies we were looking into as they were older and appeared 'wiser'. Yet as we got talking more and we pursued the project with FlowState, they demonstrated they have what it takes. They have all the knowledge and wisdom that the large agencies have, and their depth and scope of knowledege and creativity were remarkable.

Additionally, FlowState is well versed in a wide range of capabilities. Many of the other agencies we were looking into were limited. As a startup needing a complete branding job, FlowState's wide range of expertise was exactly what we needed. FlowState's communication throughout the whole process was excellent. They reached out to us frequently with updates, when we had a thought or question it was responded to promptly, and things moved quickly.

Speed. FlowState is a smaller agency so they can work a lot faster than larger agencies, with their top guys working directly on our project. Most importantly, the quality of their work is the most impressive thing about FlowState. We saw remarkable creativity, expertise, and knowledge in FlowState Branding's work. We love our new brand and couldn't imagine going with anybody else.

Are there any areas for improvement or something they could have done differently?

We can't suggest areas for improvement. We are very happy with their work and their process was thorough and smooth.

BACKGROUND

Please describe your company and your position there.

Our brand is a Saas technology company that is focused on workfroce management. I am the CEO and Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding, and what were your goals?

Logo Design, Branding, Web Design

SOLUTION

How did you select this vendor?

Spoke with several vendors and thought they had the right talent and skill set to execute without going into ridiculous budgets.

Describe the scope of their work in detail, including any steps and the final deliverables.

Flowstate delivered a well laid out timeline and proposal, as well as clear pricing for each deliverable. They conducted a questionnaire prior to beginning work, did research and then delivered each version for feedback and iteration.

How many people from the vendor's team worked with you, and what were their positions?

4 or 5, Project Management, Design mainly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Really solid branding work. Our team loved the logo and we feel it will stand the test of time.

Describe their project management style, including communication tools and timeliness.

Easy to work with, good communication and milestones were clear and hit almost always with the exception of my own team being slow to provide feedback.

What did you find most impressive or unique about this company?

The quality of the branding, the logo work, and their iteration were really well done.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

We provide on-demand web development to creative agencies. I'm the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Branding?

Branding Messaging & Copy Web Design

What were your goals for this project?

To look more professional.

SOLUTION

How did you select FlowState Branding?

We've had a professional relationship for a few years/

Describe the project in detail.

It was a full on rebrand. The only thing we didn't change was the name of the company.

What was the team composition?

3-5 designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was a new brand that will last for years to come.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

Attention to detail and responsiveness

Are there any areas for improvement?

none that i can think og

BACKGROUND

Please describe your company and your position there.

Construction - President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

Overall refresh of our marketing message

What were your goals for this project?

Update

SOLUTION

How did you select FlowState Marketing?

Previous vendor

Describe the scope of their work in detail.

Review and modify Logo - messaging

What was the team composition?

Executive team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Social media engagement has increased significantly

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive about this company?

Their communication was most impressive.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

I am the Operations Manager for an industrial chemical and oilfield intermediates company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowState Marketing?

We hired FlowState to redesign our website.

What were your goals for this project?

We needed the website to communicate effectively while keeping a simple, clean design

SOLUTION

How did you select this vendor?

Initially, we found them online through a case study. Prior to this project, we used them in the past for literature creation and branding guidelines.

Describe the project in detail.

We needed a complete overhaul of our website. Our main requirement was an effective website with a design that fits our company branding guidelines.

What was the team composition?

The team remained consistent throughout the project. It was great to have the same contacts throughout the entire project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received many compliments on our new website.

How effective was the workflow between your team and theirs?

It was great having a working timeline of the project so we knew what to expect. The communication was constant and we always knew of any changes or updates to the project.

What did you find most impressive about this company?

Everyone working on the team is extremely knowledgable and is great to work with.

They have an in-depth process that starts before any web development is done which allows for the team to truly gain an understanding of the company and the requirements for the project.

Are there any areas for improvement?

None