The Flow

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a consumer products company

Describe what your company does in a single sentence.

Manufacture and sell consumer goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Flow to accomplish?

• Design, Launch and Optimize Outdoor Website
• Design + Optimize Custom Configurator
• Provide U/X feedback and solutions

SOLUTION

How did you find The Flow?

Referral

Why did you select The Flow over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from The Flow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our partnership with the Flow is imperative to the success of our DTC websites. The Flow has provided endless services to help the website, brand and company be successful. We do not see The Flow as a firm which we hired, but an extension of our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our DTC website has grown year over year since our relaunch in fall of 2022 with this year having a 35.5% increase in revenue and +68% increase in conversion rate which was one of our goals for this year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Avi and the team are extremely communicative. We have various forms of communication that we use. Avi is always available, eager to discuss any topics we wish and will always follow through. The Flow has excellent project managment skills.

What was your primary form of communication with The Flow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Flow takes great pride in their projects and only finds success when we feel successful. They are fully immersed in our websites and are driven to reach our goals with us.

Are there any areas for improvement or something The Flow could have done differently?

No. We are very happy with them.

BACKGROUND

Please describe your company and your position there.

I’m a Business Development Manager in a DevOps Firm. We are an advanced Tier Services Partner of Amazon Web Services, and provide a suite of cloud solutions to a variety of organizations, especially tech companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Flow, and what were your goals?

We initially hired The Flow 2 years ago to create our brand from zero and design our company website. The goal back then was to show the world who we are and what we do best. Now, when our business has grown, we became an advanced Tier Services Partner of Amazon Web Services and a sponsor of an AWS summit in Tel Aviv. The Flow’s challenge was to create a kit of Swag & Merch for us, so that we could stand out from our competitors in this important event.

SOLUTION

How did you select this vendor?

2 years ago, we were looking for a Design Agency that could make an impact on our brand. The Flow’s proven track record and value-for-money had an incomparable advantage over the 3 other competitors we have interviewed back then.

Describe the scope of their work in detail, including any steps and the final deliverables.

In the Swag project, we first briefed The Flow on the business objectives and strict deadlines, they were given free rein to come up with a full solution, including a creative concept, a message, and an original design.

How many people from the vendor's team worked with you, and what were their positions?

1 manager and 1 designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Swag kit we got from The Flow was so great that they were gone within 1 hour! Now there are thousands of professionals in the industry and potential partners that know our company a little more, and have our merchandise.

Describe their project management style, including communication tools and timeliness.

It was fire and forget, with much care for our feedback.

What did you find most impressive or unique about this company?

I was impressed by many things, but above all it’s very rare to find a team of designers with such a deep understanding in technology. As a DevOps firm, their unique knowledge totally made the difference and helped with the success of the project.

Are there any areas for improvement or something they could have done differently?

I’d prefer to use Slack to communicate more than Whatsapp, since that is what our team is used to.

BACKGROUND

Please describe your company and position.

I am the CEO of Infini-T

Describe what your company does in a single sentence.

DevOps and data engineers professional services and solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Flow to accomplish?

• Branding
• Website

SOLUTION

How did you find The Flow?

Referral

Why did you select The Flow over others?

• Good value for cost
• Referred to me

How many teammates from The Flow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Branding, 
• Logo, 
• Website, 
• Merchandise design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the key measurable outcomes of our branding, logo, and website project was a substantial increase in website traffic and user engagement. After launching the new website and branding, we observed a 40% increase in monthly website visitors and a 25% increase in average time spent on the site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered project milestones and items on time. They set clear timelines for each phase of the project, ensuring that we stayed on track. The branding elements, including the new logo design, were delivered within the agreed-upon timeframes. Additionally, the website development proceeded smoothly, and they managed to launch it according to the initially established schedule.

What was your primary form of communication with The Flow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were pleased with their unwavering commitment to consistently delivering high-quality products and services. Their attention to detail, rigorous quality control processes, and dedication to meeting or exceeding industry standards make them a trusted choice for customers who prioritize excellence.

Are there any areas for improvement or something The Flow could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the CO-CEO of ONE PROJECT

Describe what your company does in a single sentence.

Fashion multi brand e-Commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Flow to accomplish?

• Conversion rate optimization through UX
• UI improvements
• Rebranding

SOLUTION

How did you find The Flow?

Referral

Why did you select The Flow over others?

• High ratings
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

As a prominent fashion brand in Israel, we set our sights on reaching even greater heights when we partnered with The Flow. The project's scope encompassed two critical aspects: 

1. Rebranding: The goal was to create a more contemporary and captivating visual identity for our brand. 
2. UX/UI Enhancements: We aimed to optimize our shopping sites' conversion rate through improved user experience and interface design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the initial project with The Flow did not involve specific measurable outcomes, it served as a crucial preparatory step for a more extensive initiative. Following the collaboration, we embarked on a high-impact advertising campaign during prime time television slots. The result was a substantial surge in website traffic. 

The key takeaway from The Flow's work was our enhanced capacity to manage this increased traffic efficiently. The improved brand image and user experience (UX) played a pivotal role in ensuring a smoother and more appealing shopping experience for our customers during this period of heightened traffic, setting the stage for our continued success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They met the project's deadlines, addressed unexpected additional needs such as packaging design, and actively provided feedback and status updates.

What was your primary form of communication with The Flow?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of The Flow was their proactive and problem-solving approach, consistently exceeding our expectations and adding unique value to our project.

Are there any areas for improvement or something The Flow could have done differently?

While our collaboration with The Flow was generally positive, there's always room for improvement. One suggestion would be to establish a direct communication between our team and their designers.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Cotton Club

Describe what your company does in a single sentence.

Cotton Club offers stylish, top- quality bedding, bath essentials, and home decor at accessible prices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Flow to accomplish?

• Creating different types of graphics for our website that will speak the brand language

SOLUTION

How did you find The Flow?

Referral

Why did you select The Flow over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of The Flow’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating graphics for product pages and additional graphics for a Loyalty program

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• NA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication was amazing and we received products even ahead of time!

What was your primary form of communication with The Flow?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The desire for us to succeed, flexibility. They're great people with fantastic services.

Are there any areas for improvement or something The Flow could have done differently?

Not something we felt

BACKGROUND

Please describe your company and position.

I am the CTO & Founder

Describe what your company does in a single sentence.

Data Analytics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Flow to accomplish?

• UX
• desgin

SOLUTION

How did you find The Flow?

Online Search

Why did you select The Flow over others?

Company values aligned

What was the size of The Flow’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Confidential, UX mainly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• grapics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, and responded to needs all the time.

What was your primary form of communication with The Flow?

Virtual Meeting

What did you find most impressive or unique about this company?

Their innovation and design capabilities were impressive.

Are there any areas for improvement or something The Flow could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a famous software development consulting firm that focuses on modern web frameworks

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Flow?

Create marketing content, re-branding, UX/UI and more

SOLUTION

How did you select this vendor?

We know the flow as experts in this filed of needs

Describe the project in detail and walk through the stages of the project.

Their team was in charge of our brand redesign and some other market content

How many resources from the vendor's team worked with you, and what were their positions?

3 - Founders, UX, UI team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got everything we needed with high quality and zero time laps.

How effective was the workflow between your team and theirs?

Super effective. Tal & Avi are communicating great with clients.

What did you find most impressive or unique about this company?

Quality and Professionality

Are there any areas for improvement or something they could have done differently?

Nope

BACKGROUND

Please describe your company and your position there.

Peer to peer social recognition platfrom

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Flow?

The Flow are our partners in product design and consultant since day 1. Together, we created a one of a kind platform with outstanding UX

SOLUTION

How did you select this vendor?

We searched for a UX service provider for a while and got a recommendation for Tal

Describe the project in detail and walk through the stages of the project.

1. Brainstorming 2. Research 3. Brief 4. Wireframes 5.Design 6. UI QA

How many resources from the vendor's team worked with you, and what were their positions?

UX Expert, UI designer & Product Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to engage more users to our platform. In addition we managed to implement feedbacks from our design partners

How effective was the workflow between your team and theirs?

Exceptional

What did you find most impressive or unique about this company?

We were impressed with their knowledge in UX and ability to implement changes quickly.

Are there any areas for improvement or something they could have done differently?

No