FirstPage Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a premium home renovation company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire FirstPage Marketing to accomplish for your business?

We hired FirstPage Marketing to redesign and develop a new website for our company. Our objective was to establish a professional, high-performing website that would improve our visibility in Google search results, attract homeowners actively seeking renovation services in the Fraser Valley and Greater Vancouver area, and generate qualified inquiries for our business.

SOLUTION

What was the scope of their involvement?

FirstPage Marketing was responsible for the website redesign, development, implementation, and SEO. Their responsibilities included website structure, page layouts, design, content integration, mobile responsiveness, and the technical implementation of the new website. We supplied information about our renovation services, business, and completed projects.Ultimately, we were investing in a website that would function as a meaningful marketing and customer acquisition tool, rather than simply an online brochure.

What is the team composition?

We worked with 2–5 teammates from FirstPage Marketing.

How did you come to work with FirstPage Marketing?

We found them through an online search. We chose them because they were close to my geographic location.

How much have you invested with them?

The project was approximately $15,000, with $5,000 allocated specifically to SEO services.

What is the status of this engagement?

We worked together from July-August 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Following the website launch, we experienced extremely disappointing results, with virtually no meaningful website-generated inquiries over approximately two years. Despite the substantial investment in SEO, we have seen no measurable improvement in lead generation.Before FirstPage Marketing launched our new website, we regularly received online customer inquiries. Immediately following the launch, those inquiries dropped to virtually zero and have remained at that level for approximately two years.We haven’t observed meaningful improvements in organic search visibility, website traffic, or customer acquisition that would justify the investment. From a business perspective, the ROI has been extremely disappointing.For a residential renovation company, even a handful of qualified inquiries can translate into substantial revenue. Our primary objective was to generate new renovation projects, and by that measure, the project has been unsuccessful.

How did FirstPage Marketing perform from a project management standpoint?

FirstPage Marketing’s project management was disappointing, particularly regarding accountability, communication, and follow-through.

What did you find most impressive or unique about them?

Nothing.

Are there any areas they could improve?

Although the website was completed and launched, the finished product failed to achieve its primary business objective of generating qualified renovation leads. In fact, our previously regular website inquiries dropped to virtually zero following the launch.My greatest concern is the apparent lack of accountability for the website’s performance. We invested in professional website development and SEO specifically to generate renovation leads, yet the business results have been extremely disappointing. I haven’t seen evidence of an effective strategy to identify and resolve the underlying problems.Moreover, the company didn’t adequately address the serious performance problems that followed.

Do you have any advice for potential customers?

As the owner of a construction company, I understand the importance of delivering work that meets a client’s expectations and addressing deficiencies when problems arise. In my experience, FirstPage Marketing fell significantly short of that standard.