Filament

BACKGROUND

Please describe your company and position.

I am the Managing Director of JAGCON Group

Describe what your company does in a single sentence.

We provde Project Management and Engineering services in the Infrastructure, Energy and Mining industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Filament to accomplish?

• Define JagChart's ideal customer profile, separating the primary buyer (Project Manager, Construction Manager or Senior Project Engineer) from the Project Director who acts as the approval gate, with Tier 1 and Tier 2 contractors treated as separate targets.
• Establish clear competitive positioning against Oracle P6, Aphex, Planera and Excel, anchored in what JagChart does that the alternatives cannot: live programme interrogation, automated reporting and an origin story built on Australian infrastructure delivery.
• Translate a feature-rich product into buyer-language messaging the JagChart team can use immediately across the website, sales conversations and content ahead of market launch.

SOLUTION

How did you find Filament?

Online Search

Why did you select Filament over others?

High ratings

How many teammates from Filament were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a GTM (go to market) playbook. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete GTM Playbook delivered with positioning statement, a value statement, an elevator pitch, four messaging pillars and tailored messaging for two buyer audiences: site-based managers and Project Directors.

30 content ideas mapped by audience and funnel stage, giving the JagChart team a ready-made content pipeline for launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines, communicated effectively and quickly addressed issues or feedback. 

What was your primary form of communication with Filament?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

"We could already explain JagChart's standout features. We needed to articulate why it matters to large construction programmes. Filament helped us define who we're really selling to, where we win against our competitors, and how to say it in our buyers' language. The GTM Playbook is now the foundation of our go-to-market." 

Are there any areas for improvement or something Filament could have done differently?

No