Fat Salmon

BACKGROUND

Please describe your company and your position there.

Comviva, Executive Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fat Salmon?

Production of corporate video to explain and promote our MobilytixTM Real-Time Marketing platform which is sold to telecommunciations companies and banks

What were your goals for this project?

We needed to simplify the platform explanation with 2 videos: 

1. To explain the end user experience before and after installing the platform 
2. To explain the unique technology architecture and the benefits to the enterprise and to the end user

SOLUTION

How did you select this vendor?

Personal relationship and good track record 

Describe the scope of their work in detail.

Fat Salmon were briefed on the problem. They facilitated the process to establish a clear and concise problem statement. 

They undertook the creative design and recommendations to solve the problems by recommending 2 separate videos each with a specific objective 

1. To explain the end user experience before and after installing the platform 
2. To explain the unique technology architecture and the benefits to the enterprise and to the end user

They conducted all of the end to end production and deliver of the videos 

What was the team composition? 

Lucca was the creative director and China was the producer. Both Lucca and China led the production team to deliver the results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have personally presented and described our MobilytixTM Real-Time Marketing platform many times to potential clients in the telecoms and banking sectors.

After we received these videos, they are used in every pitch presentation, and they provide a really compelling, impactful and concise overview of the platform, its benefits. The power of the videos has been really astonishing. 

This has also enables relatively new sales people in our organization to be able to sell this platform, as the videos do much of the needed explanation. 

How effective was the workflow between your team and theirs?

Very smooth – they dlivered on time and on budget. 

What did you find most impressive about this company?

They are young and dynamic with fresh creative ideas, and they deliver very high-quality work for a reasonable price. Great value for money. 

Are there any areas for improvement?

No.