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Fanclap

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Month-to-Month Marketing for Service Contractors

Fanclap is a remote-first digital marketing agency serving home service contractors across the United States. We specialize in building owned lead pipelines for roofing, HVAC, plumbing, electrical, and general contractors.

Unlike traditional agencies, we operate month-to-month with no long-term contracts. If we're not delivering results, you can cancel anytime.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2022

Overview by:

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Julio Matoz
Founder About the Team

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    Our Story

    Founded by Julio Matos, a digital marketing strategist with expertise in SEO, paid ads, and CRM automation. Remote-first team serving home service contractors nationwide since 2022.

    Meet the Team

    Julio Matoz

    Julio MatozFounder

    Digital marketing strategist specializing in SEO, Google Ads, and marketing automation for home service contractors. 10+ years of experience in lead generation and conversion optimization.

    What Sets Us Apart

    Month-to-Month, No Long Contracts

    Unlike traditional agencies, we operate month-to-month with no long-term commitments. If we're not delivering results, you can cancel anytime. Performance speaks louder than contracts.

    Built for Home Service Contractor Markets

    We exclusively serve roofing, HVAC, plumbing, and electrical contractors. We understand your sales cycle, buyer journey, and what drives conversions in trades. We take one client per market to avoid conflicts and ensure you dominate your territory.

    Own Your Pipeline, Don't Rent Leads

    We build marketing assets you control - SEO rankings, optimized Google Ads, high-converting landing pages, and CRM automation. You're not dependent on HomeAdvisor, Angi, or Thumbtack. Every dollar invested builds equity in your brand and pipeline.

    Quick Facts

    4 years in business

    Tools and Technology

    Google Meet
    Zoom
    Slack
    Trello
    Asana
    Wrike
    Notion
    Airtable
    Google Drive
    Loom
    Google Workspace
    AnyDesk

    Commonly Asked Questions

    Our clients typically see a 3-5x return on ad spend within 90 days for Google Ads campaigns. For SEO, most clients achieve page 1 rankings for target keywords within 4-6 months, generating 20-40 qualified leads per month. Average client retention is 18+ months, which speaks to sustained results.

    We start with a 60-minute strategy call to understand your market, goals, and current marketing. Then we conduct a competitive analysis and present a custom growth plan within 5 business days. Setup takes 7-14 days, and we typically see first results within 30 days. You'll get weekly performance reports and monthly strategy reviews with your dedicated account manager.

    We're focused on home service contractors (roofing, HVAC, plumbing, electrical, general contractors) who want to build owned lead pipelines. Ideal clients are generating $500K+ annually and ready to invest $3K-$6K/month in marketing. We take one client per market to avoid conflicts and ensure you dominate your territory.

    We offer three service tiers based on scope and channel mix: Foundation ($2,500/month): Single-channel focus (SEO or Google Ads), monthly reporting, CRM setup included. Ideal for contractors testing digital marketing or supplementing existing efforts. Growth ($3,900/month): Multi-channel strategy (SEO + Google Ads, or Ads + Landing Pages), conversion tracking, lead nurture automation, weekly reporting. Best for contractors ready to scale lead generation. Domination ($6,500/month): Full-stack marketing (SEO, Google Ads, landing pages, CRM automation, Meta ads), dedicated account manager, daily monitoring, priority support. For contractors dominating their market. All packages include strategy calls, performance reporting, and access to our client dashboard. Setup fees apply ($1,500-$3,000 depending on scope). Month-to-month billing after initial 90-day commitment. You own all assets we build - websites, ad accounts, content.

    We believe in radical transparency. If a campaign underperforms in the first 30 days, we conduct a full audit and present a revised strategy within 5 business days - at no additional cost. Our approach: First, we diagnose (is it targeting, creative, landing page, or market saturation?). Then we test 2-3 variations simultaneously to find what works. You'll see the data in real-time through your dashboard. If we can't improve performance within 60 days, we'll recommend pausing that channel and reallocating the budget to what's working. We'd rather be honest than take your money for underperforming campaigns.

    Contact Fanclap

    If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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