Fanatics Reviews (1), Pricing, Services & Verified Ratings

Branding
Less than $10,000
May - June 2021

0.5

Quality: 3.5

Schedule: 1.0

Cost: 1.0

Willing to Refer: 0.5

"They were quite creative, but I did not like my experience working with them."

Sep 13, 2022

Founder, Topbeat

Shubham Bansal

Education
India
11-50 Employees
Phone Interview
Verified

Fanatics was hired by an online music school for their branding services. The team delivered a brand strategy guide, implemented a tagline, and conducted branding workshops and marketing research phases.

Fanatics was helpful when it came to coming up with creative outputs, but they fell short in managing the project professionally and consistently. The client was impressed with their innovative ideas, but Fanatics could've been more responsive throughout the partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of TopBeat, a global online music school in India. We teach musical instruments like guitar and keyboard to kids across the world through a one-on-one live learning model.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fanatics?

They created the messaging and brand identity for my company.

SOLUTION

What was the scope of their involvement?

I wanted to do a purpose-building exercise to create the brand identity of the company. Fanatics did multiple workshops with our customers and teams to understand the company, as well as provide us with independent market research.

They conducted a survey asking about my personal life, my business, and what I wanted to achieve in the next 5–10 years. they then delivered a one-pager document we can utilize as a company playbook. Their team also created a 30–40-page slider detailing how we can use the company's purpose across different communications and created some sample ad campaigns and messages.

What is the team composition?

I worked with around four people; a key account manager, founder, copywriter, and designer.

How did you come to work with Fanatics?

We came across Fanatics through a referral.

How much have you invested with them?

We invested roughly $3,000.

What is the status of this engagement?

We worked together from May–June 2021

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered what we asked for, including the tagline "Jam Together" — this tagline communicated the company’s purpose, which is to unite kids through the power of music education.

How did Fanatics perform from a project management standpoint?

They didn't perform well from a project management standpoint as the project was delayed. It was supposed to be delivered within one month, but it took them two months to finish. Moreover, Fanatics wasn't really responsive, as we had to keep following up with every update just to get information on the progress.

What did you find most impressive about them?

They were quite creative, but I did not like my experience working with them.

Are there any areas they could improve?

They could improve their project management process.

Any advice for potential customers?

I would advise you to implement a penalty clause whenever they miss deadlines or cause delays in communication.

RATINGS

1.0

"0.5"

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