Contact Fan Engagement Lab
Get a real-time quoteSports consulting for better commercial decisions
Fan Engagement Lab is a specialist sports consulting and knowledge brand focused on helping sports organisations make better commercial decisions.
We address practical questions that promoters, racing series, championships, circuits, venues and event organisers face: How can they attract more spectators? Why do first-time visitors fail to return? Are their ticket prices right? Where could they generate more revenue from an event weekend?
Our approach combines sports industry experience, commercial marketing expertise and research-informed analysis. For selected consulting and commercial R&D assignments, we start with a specific business question, examine the available evidence, challenge assumptions and identify practical options for making a better decision.
We focus on commercially meaningful outcomes, including attendance, ticket sales, fan retention, pricing and event-day spending. The work is particularly relevant to organisations that face important commercial decisions without having dedicated specialist research capacity.
Alongside consulting, Fan Engagement Lab publishes free articles, practical resources and a newsletter for sports-business professionals.
Build fans. Boost revenue.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2026
Service Lines
- Sports Marketing
- 60%
No Focus Areas have been added yet…
Industries
- Sports
- 100%
Clients
No Clients have been added yet…
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Our Story
Founded in 2026 by Istvan Moni, Fan Engagement Lab combines motorsport experience, marketing expertise and research-informed thinking. We help sports promoters, series, clubs and venues tackle practical questions around attendance, ticket sales, repeat visits and event-day revenue. Our work centres on better commercial decisions through specialist sports consulting and commercial R&D. We also publish free articles and a newsletter for sports professionals.
Meet the Team
Istvan MoniFounder & Sports Business Consultant
Istvan Moni founded Fan Engagement Lab to connect motorsport experience, marketing expertise and research. He focuses on the questions behind fan growth, ticket sales, repeat attendance and better commercial decisions for sports organisations.
What Sets Us Apart
Sports-Business Specialisation
We focus on the commercial questions that matter to sports promoters, series, clubs and venues: attendance, ticket pricing, repeat visits and event-day revenue. Our perspective combines motorsport experience with practical business expertise.Research-Informed Decision Making
We combine industry experience with research and available evidence to challenge assumptions and evaluate options. We distinguish what the evidence supports from what remains uncertain, rather than offering one-size-fits-all solutions.Practical Commercial Outcomes
The business question determines the method. Our goal is to support a useful decision: a practical recommendation, a controlled test or a clear understanding of what still needs to be investigated before committing resources.
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