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The Falconry builds high converting, scalable websites grounded in usability and brand clarity. If your website looks excellent but fails to generate leads, your digital infrastructure is broken. We fix the leaks in your funnel using data driven design, clear user experience (UX) mapping, and continuous testing.
We believe that websites are tools, not trophies. You are likely already paying for targeted traffic, but if your landing pages are clunky and confusing, your marketing budget is going to waste. Backed by 15 years of industry experience, we do not manage your pay-per-click (PPC) campaigns. We build the destination that catches your traffic and turns it into measurable outcomes.
Our Core Services:
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Conversion Focused Website Design: Full scale website architecture engineered for clarity, speed, and usability. We professionalize your online presence and guide your visitors toward a clear action.
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Landing Page Rebuilds and Funnel Correction: Surgical rebuilds of your campaign pages designed to stop you from burning cash on paid ads. We diagnose your drop off points and eliminate friction.
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Workflow Automation: Back end system integrations and custom lead routing built to eliminate repetitive manual work.
We partner with small to mid sized businesses who want to scale their operations and value honest advice over hype. We strip away the flashy clutter so your user can act.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Year founded
Founded 2024
Service Lines
- Web Design
- 60%
Select Focus Area
- CMS Focus
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- WordPress CMS
- 100%
- Conversion Optimization Focus
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- Frameworks and CMS
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- React
- 100%
Industries
- Home Services
- 35%
- Advertising & marketing
- 20%
- Medical
- 20%
- Business services
- 10%
- Real estate
- 10%
- Financial services
- 5%
Clients
- Small Business (<$10M)
- 85%
- Midmarket ($10M - $1B)
- 15%
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Our Story
The Falconry was inspired by my father, who worked hard in trades like landscaping but struggled to build a scalable business. That inspired my vision: ensuring ambitious owners get the digital systems they need to succeed. Driven by integrity, accountability, and clarity, our mission is to engineer high-converting websites and marketing automation. We replace flashy clutter with technical precision to help Canadian SMBs achieve long-term growth.
Meet the Team
Dan HoffmanOwner
What Sets Us Apart
High-Converting Web Systems, Not Digital Trophies
Most agencies design digital brochures that look nice but fail to drive leads or revenue. We engineer conversion-focused web systems backed by user data and technical precision. We eliminate friction in your buyer journey to turn existing traffic into measurable revenue and predictable growth.Complete Asset Ownership Without Retainer Traps
You keep 100% ownership of your domain, hosting, and assets. We build on flexible open-source platforms like WordPress using visual frameworks that give your team full control. You will never be locked into proprietary software or forced into ongoing monthly developer retainers just to update copy.Integrated Automation Built for Real SMB Scaling
Inspired by real small business struggles, we do not stop at web design. We plug your site directly into CRMs and marketing automation. By connecting your lead routing and back-end workflows, we eliminate repetitive manual work so your business can scale efficiently without missing leads.
Contact The Falconry
If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.
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