FAL Strategic Design

Defining the strategic vision is essential for any successful project, be it the redesign of a logo or a new integrated concept for a retail chain. At FAL, this is a process that begins with joint exercises to justify the repositioning, goes through the determination of goals and objectives and only ends with the post-inauguration evaluation. Our creation methodology integrates the graphic design, visual merchandising and retail architecture sectors to ensure an atmosphere capable of materializing the brand's competitive differentials, its values ​​and its story, creating a unique and consistent image. Aiming to attract customers, promote sales and bring results beyond imagination.