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Unique, Memorable & Timeless Brands

fagerström is an independent strategic design studio developing unique, cohesive, and meaningful solutions for bold brands that stray from the ordinary. Based in Madrid and operating globally, we have successfully built brands across more than 29 countries.

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    Madrid, Spain
  • Year founded
    Founded 2017

Overview by:

Reviewer avatar
Joaquín Pinochet
Head of Business & Strategy About the Team

1 Locations

  • Madrid , Spain

Service Lines
Branding
45%
Packaging Design
35%
Web Design
20%
Select Focus Area
Branding Focus
Brand strategy
30%
Corporate identity
30%
Product branding
20%
Brand messaging
10%
Naming
10%
CMS Focus
WordPress CMS
80%
Sanity CMS
20%
Packaging Design Services
Package Structure
50%
Amazon Compliant Packaging Design
20%
In-Store Display Design
20%
Packaging Testing
10%
Industries
Consumer products & services
25%
Real estate
25%
Beauty
20%
Information technology
20%
Manufacturing
10%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
40%
Enterprise (>$1B)
10%

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Our Story

Founded in Madrid with a global mindset, fagerström develops unique, cohesive solutions for bold brands. Our mission is to build enduring identities through a rigorous balance of strategy and craftsmanship. We prioritize conceptual depth, typographic precision, and structural integrity. Having worked across 29 countries, we bridge international standards with the intimacy of a design-led studio to create brands that stand the test of time.

Meet the Team

Joaquín Pinochet

Joaquín PinochetHead of Business & Strategy

Brand & marketing strategist with 18+ years of experience. Specialized in naming, brand strategy and B2B marketing, he has led international projects across Europe, the Americas and Asia, helping companies align brand, business and long-term growth.

What Sets Us Apart

Strategy-Driven Visual Systems

We believe great design must solve business problems. Our approach unravels a brand’s core values and market reality before moving to execution. This ensures every visual system is not only aesthetic but also a functional tool for long-term growth and market authority.

Strategic Boutique Agility

We offer the strategic depth of a global firm with the agility and personal commitment of a boutique studio. By taking on a limited number of projects, we ensure that our founders lead every phase, having successfully delivered high-end branding across more than 29 countries.

Enduring Visual Architectures

We move away from trend-chasing to build identities with structural and conceptual integrity. By focusing on typographic precision and minimalist rigor, we develop visual languages that remain relevant for decades, ensuring our clients’ brands stand the test of time and market shifts.

Quick Facts

9 years in business

Commonly Asked Questions

We believe design without strategy is just decoration. Our process begins by unravelling your brand’s core values, market positioning, and audience insights. We don’t just create "pretty" visuals; we build cohesive systems where every typographic choice, color, and layout responds to a clear business objective, ensuring long-term authority and growth.

A comprehensive strategic branding project typically takes about 60-90 days to ensure world-class quality. Our roadmap is usually structured into three phases: Brand Strategy & Visual Framework; Branding Development; and Implementation & Delivery. This pace allows for the necessary depth and technical precision.

Yes, absolutely. We operate as a strategic boutique studio, which means we intentionally take on a limited number of projects per year. This allows our founders—Joaquín (Strategy) and Puli (Creative Direction)—to lead and execute every phase of your project personally. You will never be handed off to junior designers or account managers.

Having successfully delivered projects for clients in 29 countries, we have a very refined remote workflow. We use high-fidelity digital collaboration tools and structured milestone meetings to ensure clear communication regardless of location. We are experts at navigating different cultural nuances and ensuring that your brand’s visual language translates effectively to a global market.

We don’t set a pre-established limit on revisions. Instead, our process is milestone-based. We gather your feedback at key strategic stages and iterate continuously as we advance from one phase to the next. By aligning on the strategy first, the visual execution flows naturally, ensuring we stay on track and avoid endless loops while guaranteeing an optimal result.

Locations (1)

Calle de Cristóbal Bordiú 35 Madrid, Spain 28003

2 - 5

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