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ExpressBrand Studio

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B2B Marketing Strategy and AI Search Visibility

ExpressBrand Studio is a strategic marketing advisory practice and B2B marketing consultant for established, founder-led B2B service businesses. It helps firms clarify their offer, strengthen their website, and improve how buyers and AI tools find and understand them. We help you understand how your company shows up across search engines, websites, and AI tools, and where unclear messaging or gaps in visibility may be holding you back. 

Our services include:

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2024

Service Lines
Marketing Strategy
40%
Search Engine Optimization
30%
Web Design
30%
Select Focus Area
CMS Focus
WordPress CMS
100%
Platform SEO Focus
WordPress SEO
100%
SEO Focus
Generative Engine Optimization
60%
Content development
25%
On site optimization
15%
Industries
Business services
70%
Information technology
30%
Clients
Small Business (<$10M)
100%

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Our Story

Michelle Richard founded ExpressBrand Studio in 2024. Before that, she served as a VP of Marketing, managed a SaaS product, and founded and grew a marketing agency into a seven-figure business. She's also a trained coach, which shapes how she runs strategy sessions. ExpressBrand Studio's work is advisory first, built around clear recommendations and a handoff your team can own. Michelle leads each engagement with additional support brought in when the project calls for it.

What Sets Us Apart

AI visibility, interpreted by a strategist

The AI Visibility Audit tests real buyer questions in AI tools and search engines to see whether they recommend you or your competitors. The value is the interpretation: what the findings mean for your business and what to publish or change next. It isn't a software scan or an automated score.

Clarity before tactics

Before more content or a redesign, we help you confirm what you sell and who it's for. Research built on an unclear offer or audience isn't reliable. Starting with clarity means you invest in the right fix rather than more marketing activity.

Work you own after we hand it off

Engagements end with documented decisions and recommendations your team can use. When tools make sense, you generally own the account, login, and data. You can implement with your team, an existing partner, or ExpressBrand Studio.

Commonly Asked Questions

Every engagement starts with a 20-minute conversation about your business or website. We agree on the question we're addressing, what's included, and what you'll receive. Timelines depend on the work. The Offer & Audience Blueprint is typically complete within two weeks of the strategy session. The AI Visibility Audit and Website Experience Audit typically take 2 to 3 weeks after intake. Website Design & Development typically runs 12 to 16 weeks from kickoff through the post-launch review.

You work directly with Michelle Richard. Audits end with a written report and a live findings presentation, so you can ask questions and talk through priorities. The Offer & Audience Blueprint includes a recorded 90-minute strategy session, a written draft about one week later, and a 30-minute review and finalization call. You keep what we deliver.

No. No one can guarantee placement in ChatGPT or other AI tools. What we can do is show you where you appear today, whether AI tools and search engines recommend you or your competitors, and what to publish or change to improve your visibility. The AI Visibility Audit tests 25 buyer questions and recommends two or three monitoring tools you can buy and own, so you can track changes after the engagement.

If you're not sure, start with the free AI Visibility Snapshot. We run 5 buyer questions across ChatGPT, Claude, and Google's AI answers and send a two-page PDF within 5 business days, with an optional 15-minute review. From there, the first engagement depends on the question you need answered. Choose the Offer & Audience Blueprint if buyers can't tell what you sell or who it's for. Choose the AI Visibility Audit if you want to know whether buyers and AI tools can find and understand you. Choose the Website Experience Audit if you want to know what happens after buyers reach your website.

No. Each engagement addresses a specific need, and the right starting point depends on what you already know. The Offer & Audience Blueprint comes first only when your offer or audience is too unclear for other research to be reliable. If you already know you need a new website, we can discuss Website Design & Development directly. Before production starts, we confirm your offer and priority audiences, positioning and core messaging, visual identity, website goals and primary call to action, and research. Anything that needs development is scoped separately first.

Contact ExpressBrand Studio

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