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Fractional ecommerce leadership for fashion brands

ETTA is a Manchester fractional ecommerce consultancy for founder-led fashion and streetwear brands, run by Jack Turner. We step in where your team has a gap. Fractional ecommerce leadership gives you a senior Head of Ecommerce one day a week to own the roadmap, trading and agencies. Ecommerce consultancy supports teams that have hit a ceiling, and digital transformation leads site rebuilds and Shopify replatforms. Specialist services cover conversion rate optimisation, collection architecture, product page optimisation, visual merchandising, paid media and GA4 audits, marketing mix modelling, content SEO, GEO visibility and marketplaces. Jack has nine years in ecommerce at JD Sports, size?, HIP and Kick Game. ETTA is a Shopify Partner.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

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