Estoria Agencia de Marketing

BACKGROUND

Introduce your business and what you do there.

I'm an executive at Casa Comal Arte y Cultura, a film production organization, film school, and the creator of the Ícaro International Film Festival. We've been dedicated to developing the audiovisual industry in Guatemala and Central America for over 28 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Estoria Agencia de Marketing?

We needed to develop a modern and professional website that would better represent our organization, educational programs, audiovisual initiatives, and the Ícaro International Film Festival. Our goal was to improve our online presence, make information more accessible to students, filmmakers, and audiences, and provide a platform that reflected the impact and legacy of our organization across Guatemala and Central America.

SOLUTION

What was the scope of their involvement?

Estoria Agencia de Marketing has handled the complete design and development of our website. The scope of work has included website strategy, UI/UX design, responsive development for mobile and desktop devices, content structuring, performance optimization, technical implementation, and SEO best practices. The project has resulted in a professional digital platform that allows us to present our educational initiatives, cultural programs, audiovisual projects, and the Ícaro International Film Festival in a clear and accessible way.Estoria Agencia de Marketing has been responsible for creating the core structure and functionality of the website, including sections for our educational offerings, cultural initiatives, audiovisual productions, festival information, news updates, and contact forms. The team has ensured the platform is easy to navigate, mobile-friendly, and capable of presenting a large amount of information in a clear and organized way.

What is the team composition?

We've worked with two teammates from Estoria Agencia de Marketing.

How did you come to work with Estoria Agencia de Marketing?

We found them through a referral and Clutch. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with them in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we don't have specific metrics to share, the new website has significantly improved the way we present information and engage with our audience online. Visitors can now more easily access information about our programs, events, and festival activities, and the platform has strengthened our overall digital presence and credibility.The feedback has been overwhelmingly positive. Our audience and stakeholders have highlighted the website's professional appearance, improved navigation, and clear organization of information. The new platform better reflects the scope of our work and makes it easier for visitors to learn about our educational programs, cultural initiatives, audiovisual projects, and the Ícaro International Film Festival.

How did Estoria Agencia de Marketing perform from a project management standpoint?

Estoria Agencia de Marketing has managed the project professionally and efficiently from start to finish. Communication has been clear throughout the entire process, deadlines have been respected, and the team has always been available to address questions or implement adjustments when needed. The website has been delivered within the agreed timeline, and their ongoing support has made the collaboration smooth and reliable. We appreciate their transparency, responsiveness, and commitment to understanding the needs of our organization.

What did you find most impressive about them?

What we've been most impressed with is Estoria Agencia de Marketing's transparency and client-focused approach. They've been honest, responsive, and genuinely interested in helping us achieve our goals rather than simply delivering a service. We especially appreciate the trust they've built with us, their willingness to provide ongoing support, and the fact that they don't rely on restrictive contracts to maintain relationships. Their professionalism and commitment have made them feel like a true partner in the project.

Are there any areas they could improve?

We haven't encountered any significant issues during the project. Communication has been clear, the team has been responsive, and deliverables have been completed as expected. Any feedback or adjustments we've requested have been addressed promptly. Overall, we've been very satisfied with the process and the final result.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Cyman Travel, a recreation company specializing in guided tours, transportation, and customized travel experiences throughout Guatemala.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Estoria Agencia de Marketing?

We needed help improving our online visibility, strengthening our search engine presence, and attracting more potential travelers through organic search. We also wanted to position our brand in emerging AI-powered search platforms and increase the number of inquiries generated through our website.

SOLUTION

What was the scope of their involvement?

Estoria Agencia de Marketing manages our SEO and digital growth initiatives. The team is responsible for website SEO optimization, keyword strategy, technical improvements, search performance monitoring, content optimization, competitor analysis, and ongoing visibility improvements. Estoria Agencia de Marketing also works on positioning our brand in both traditional search engines and AI-driven search platforms to help attract more travelers looking for experiences in Guatemala.

What is the team composition?

We work with two teammates from Estoria Agencia de Marketing.

How did you come to work with Estoria Agencia de Marketing?

We found Estoria Agencia de Marketing through an online search, a referral, and Clutch. We chose them over other marketing agencies because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

So far, we’ve spent less than $10,000 with Estoria Agencia de Marketing.

What is the status of this engagement?

We started working with Estoria Agencia de Marketing in November 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Estoria Agencia de Marketing has helped improve our online visibility and strengthen our presence in search results. Since partnering with them, we’ve experienced increased website traffic, better rankings for relevant travel-related searches, and a higher number of inquiries from potential customers. We’ve also noticed greater brand visibility across both traditional search engines and emerging AI-powered search platforms. Overall, our partnership with Estoria Agencia de Marketing has contributed to stronger digital exposure and more opportunities to connect with travelers interested in visiting Guatemala. We track KPIs such as organic traffic growth, rankings for travel-related keywords, website inquiries, and overall visibility in search results. We also pay attention to the number of potential customers discovering our tours and services online. These metrics help us measure the positive impact of the SEO strategy implemented by Estoria Agencia de Marketing.

How did Estoria Agencia de Marketing perform from a project management standpoint?

Estoria Agencia de Marketing manages the project exceptionally well. Their communication is always clear, professional, and responsive throughout the engagement. The team keeps us informed of progress, addresses our questions quickly, and is proactive in providing recommendations. Estoria Agencia de Marketing’s deliverables are completed on time, and their ongoing support has been one of the most valuable aspects of our partnership. We always feel that they genuinely care about our success.

What did you find most impressive about them?

The most impressive aspect of working with Estoria Agencia de Marketing is their level of support and transparency. They’re always available to answer questions, provide guidance, and help us make informed decisions. Their team genuinely cares about our success and treats our business as a partner rather than just another client. That combination of professionalism, honesty, and responsiveness is what truly sets them apart.

Are there any areas they could improve?

There’s very little Estoria Agencia de Marketing could improve on. Their communication is excellent, their deliverables are completed on time, and their team is always available to provide support when needed. Any questions or requests are addressed quickly and professionally. Overall, we’re very satisfied with both the process and the results.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Zolic Guatemala, a free trade zone in Guatemala that offers logistical and tax advantages to companies and investors, facilitating the connection with international markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Estoria Agencia de Marketing?

We needed to develop a modern and professional website to strengthen our online presence, showcase our services clearly, and help us generate more business opportunities. We also wanted a site that was fast, mobile-friendly, and optimized for search engines from the beginning.

SOLUTION

What was the scope of their involvement?

Estoria Agencia de Marketing was responsible for the complete design and development of our corporate website. The project included UI/UX design, responsive development for mobile and desktop devices, on-page SEO implementation, performance optimization, contact forms, and content organization. They delivered a modern, professional website that accurately represents our brand and services.In addition to the initial website design and development, Estoria Agencia de Marketing provided post-launch support, technical assistance, website updates, and guidance whenever needed.

What is the team composition?

We worked with 2–5 teammates from Estoria Agencia de Marketing.

How did you come to work with Estoria Agencia de Marketing?

We found them through an online search, a referral, and Clutch. We chose them over other marketing agencies because they had high ratings, were close to my geographic location, had pricing that fit our budget, had a great culture fit, had good value for cost, were referred to me, and had company values aligned with ours.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from December 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new website gave us a much more professional online presence and improved the way we present our services to potential clients. We also experienced increased visibility in search engines through ongoing SEO efforts, along with a steady growth in website traffic and business inquiries. The project has helped strengthen our digital presence and support our business growth.The aspects that contributed most to these positive outcomes were the professional design, fast loading speed, mobile-friendly experience, and well-organized content. Estoria Agencia de Marketing also built the website with SEO best practices in mind, which helped improve our online visibility. These improvements strengthened our credibility and made it easier for potential customers to engage with our business.

How did Estoria Agencia de Marketing perform from a project management standpoint?

Estoria Agencia de Marketing managed the project very professionally. Communication was clear throughout the entire process; they kept us informed of progress and were always available to answer questions or provide support. The project was delivered on time, and any requested adjustments were handled quickly and efficiently.

What did you find most impressive about them?

The most impressive aspect of working with Estoria Agencia de Marketing was the combination of technical expertise, transparency, and customer service. They took the time to understand our business, delivered a high-quality website, and continued supporting us after launch. Their commitment to long-term results and client satisfaction truly sets them apart.

Are there any areas they could improve?

Honestly, there was very little we would change. The project was well managed, communication was excellent, and the team was always responsive to our needs. Any feedback or requested adjustments were addressed quickly. Overall, we were very satisfied with the experience and the results.

BACKGROUND

Please describe your company and position.

I am an executive at Grupo Monarca

Describe what your company does in a single sentence.

Inversiones inmobiliarias

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Estoria Agencia de Marketing to accomplish?

• Desarrollo Web
• Posicionamiento SEO
• Posicionamiento en Motores de IA

SOLUTION

How did you find Estoria Agencia de Marketing?

• Online Search
• Referral
• Clutch Site

Why did you select Estoria Agencia de Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Excelent Service

How many teammates from Estoria Agencia de Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

500 lead en 2 meses

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They built my website in a month and took me from 3 to 500 leads in two months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfectly

What was your primary form of communication with Estoria Agencia de Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed ​​of execution, customer service, the warmth with which the client is treated, and measurable, effective results.

Are there any areas for improvement or something Estoria Agencia de Marketing could have done differently?

No improvements needed; they are the best agency I could have hired in Guatemala.