Enso Brands

BACKGROUND

Please describe your company and position.

I am the Founder & Inventor of Mifold

Describe what your company does in a single sentence.

Mifold invented and produces the most advanced compact booster car seat in the world, used by millions of families and distributed in over 50 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Enso Brands to accomplish?

• Build and grow Mifold's US business across all channels: Amazon, Walmart, other retailers, and B2B.
• Run the full operation end to end: order forecasting and quality compliance at the Chinese factory, supply chain and logistics into US warehousing, sales, marketing, distribution, and after-care customer service.
• Take the US business from a standing start to profitable scale.

SOLUTION

How did you find Enso Brands?

Referral

Why did you select Enso Brands over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Enso Brands were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Enso Brands runs Mifold's entire US business as an operating partner rather than a vendor. Their scope covers commercial growth, channel management and full back-office operations. On the commercial side: Amazon (listings, content, PPC, brand store, catalogue), Walmart, other US retailers and B2B accounts. On the operational side: order forecasting and quality compliance with our Chinese factory, ocean freight and US import logistics, warehousing and 3PL management, fulfilment, and after-care customer service. They also handle marketing strategy and the day-to-day decisions that keep the business moving. Key deliverables include monthly P&L, channel-level performance reporting, inventory plans, retail account management, customer service SLAs, and the running of Mifold's US Amazon storefront end to end.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Built Mifold's US business from a standing start to nearly $5M in annual revenue. Established distribution across Amazon, Walmart and other US retailers from zero. Stood up the full operational stack (factory order forecasting, China-to-US logistics, warehousing, fulfilment and customer service) and runs it day to day. Maintained quality compliance with the factory through every production cycle. Grew Mifold's US Amazon presence to a consistent top-of-category position in compact booster seats.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is run by Enso with autonomy. They own the operation and manage their own deadlines, factory production schedules and customer commitments. Deliveries to retail accounts and Amazon stay on schedule, order cycles with the Chinese factory are planned proactively, and customer service is handled without escalation in normal course. When I raise a need or a question, response is fast and decisions are made and acted on. They flag risks early and don't wait to be chased.

What was your primary form of communication with Enso Brands?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They run the business as if they own it. Most agencies treat scope as a contract. Enso treats it as ownership. They make commercial trade-offs, plan supply, manage cash exposure on inventory, and answer to outcomes rather than activities. The leadership team is direct, low ego and commercially literate, so decisions are made fast and the work compounds. For an inventor and founder based outside the US who can't be hands-on with day-to-day operations, that is the difference between a brand that stalls and one that grows.

Are there any areas for improvement or something Enso Brands could have done differently?

Nothing significant. Anything I've asked them to adjust has been adjusted. If pressed, more proactive structured reporting for a founder based outside the US would be a useful nice-to-have, but it isn't a gap, it's a preference.