Emerald Media

BACKGROUND

Please describe your company and position.

 I am the E-commerce Manager of a beauty & cosmetics company 

Describe what your company does in a single sentence.

We are selling korean cosmetics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Emerald Media to accomplish?

• Increase Organic Traffic Boost Koreański Sekret's visibility in search engines by optimizing SEO to attract more organic visitors.
• Drive Online Sales Launch targeted Google Ads and social media campaigns to increase conversions and sales.
• Enhance Brand Awareness Position the brand as a leader in Korean skincare through engaging content and educational resources.
• Optimize ROI Use data analysis to continuously improve campaign performance and maximize return on investment.

SOLUTION

How did you find Emerald Media?

Online Search

Why did you select Emerald Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Emerald Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Optimization

• Comprehensive SEO audit and implementation, including keyword research, meta tag improvements, on-page optimization, and fixing technical issues to enhance search engine visibility.

Paid Advertising Campaigns

• Development and management of Google Ads and social media ad campaigns, targeting specific customer demographics to drive traffic and increase conversions.

Content Creation

• Creation of blog posts, product descriptions, and educational content focused on Korean skincare. This content not only improved SEO but also engaged customers and built trust in the brand.

Social Media Management

• Curation and scheduling of social media posts to maintain consistent engagement, increase brand awareness, and support ad campaigns with organic content.

Analytics and Reporting

• Ongoing performance tracking using tools like Google Analytics, social media insights, and email marketing metrics, with regular reporting to measure success and optimize strategies in real-time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic
• Higher Conversion Rate
• Sales Revenue Growth (Koreański Sekret experienced a 20% growth in sales revenue, reflecting the effectiveness of both paid advertising and content marketing efforts).
• Enhanced Customer Retention
• Improved Return on Ad Spend (ROAS)
• Increased Social Media Engagement
• Sales Revenue Growth
• Customer Retention Rate
• Engagement Metrics Increased social media interactions (likes, shares, comments)
• Organic Traffic Growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Emerald Media demonstrated exceptional project management throughout our collaboration. They consistently adhered to deadlines, delivering each phase of the project—SEO optimizations, advertising campaigns, and content creation—on time, as promised.

Their team was highly responsive to our needs, regularly adjusting strategies based on our feedback and market trends. They maintained open lines of communication, providing clear updates through regular meetings and detailed reports. Any requests for changes or additional support were handled promptly and professionally, ensuring the project stayed on track and met our goals effectively.

Overall, Emerald Media manages the project with great attention to detail, ensuring timely delivery and a flexible, client-centered approach.

What was your primary form of communication with Emerald Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Emerald Media was their deep understanding of our industry and target market. Their ability to tailor strategies specifically for the beauty and skincare niche greatly impacted our marketing results. Additionally, their proactive and data-driven approach was highly impressive—they didn’t just rely on standard practices but continuously analyzed performance and adapted their efforts to maximize results.

Are there any areas for improvement or something Emerald Media could have done differently?

No, there were no significant areas for improvement in our experience with Emerald Media. They demonstrated a high level of professionalism, creativity, and responsiveness throughout the project.