Elumynt

BACKGROUND

Please describe your company and position.

I am the Former EVP Marketing & Ecommerce of an ecommerce company 

Describe what your company does in a single sentence.

45+ year old direct to consumer business selling online. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elumynt to accomplish?

• Optimize and fully manage Paid Search and Social Media advertising strategy around profitability and customer acquisition.
• Provide growth strategy, media mix management, analysis, and reporting.
• Creative services sourcing and editing of UGC to be used on Paid Social and YouTube,
• Roadmap and execute testing into new channels (TikTok, YouTube, Facebook prospecting) and use hold-out testing and other data points to prove incrementally.

SOLUTION

How did you find Elumynt?

Referral

Why did you select Elumynt over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Smart and Innovative Thinkers

How many teammates from Elumynt were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PAID SEARCH (Google & Microsoft) & PAID SOCIAL (Meta & TikTok):

• Ongoing executional support, strategy, analysis, and reporting 
• Creative strategy, testing, recommendations, collaboration
• Bid strategy test
• Landing page strategy, testing,recommendations, collaboration 

Full-team Communications (5-7 people):

• 3x weekly check-in, prioritization, and planning calls (30 min)
• 4x weekly reporting and insights
• 1x Monthly planning call (45-60min)
• Quarterly review, deep-dive, and strategy session
• Ad-hoc Slack & email communications 

SEO Audit:

• Technical audit, site content and structure recommendations, keyword audit and research 

Ecommerce Growth Strategy:

• Media-mix management
• MER Calculations & Projections
• Quarterly Growth Roadmap and Business Review
• Hold-out testing
• Programmatic consultation, analysis, and optimization 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased new customers rate on Social. 
• Increased profitability of Paid Search ad spend. 
• Tested and found success with new video content on Social and YouTube. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Elumynt was highly responsive and delivered projects and reporting on-schedule. Hiring Elumynt felt like we added several full time employees to our team. Although they were an outside agency, they were like a part of our internal staff and were fully invested and available to help us every step of the way. 

What was your primary form of communication with Elumynt?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of attention and time we got from the Elumynt team was best-in-class. The team was highly invested in our success and treated our business as if it was their own. They also were very innovative thinkers with lots of great insights and suggestions that they were then able to execute on. The way they focus on profit and growing EBITDA gave us even additional confidence to test and try new ways to scale and grow. Their expertise around ecommerce and digital marketing was very impressive.

Are there any areas for improvement or something Elumynt could have done differently?

Elumynt exectuted on what I asked of them and I was appreciative of their partnership. 

BACKGROUND

Please describe your company and position.

I am the Director of ecommerce of Old World Christmas

Describe what your company does in a single sentence.

Old World Christmas designs and sells handcrafted glass Christmas ornaments and other holiday decorations inspired by traditional European craftsmanship.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elumynt to accomplish?

• Coordinate and manage our paid social advertising through multiple social platforms.

SOLUTION

How did you find Elumynt?

Referral

Why did you select Elumynt over others?

• High ratings
• Referred to me

How many teammates from Elumynt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since 2020, Elumynt has been our trusted partner in managing social advertising campaigns, consistently delivering exceptional results across multiple channels, with a primary focus on Facebook and Instagram. They develop comprehensive ad strategies, create engaging content, and conduct market research to refine targeting and messaging. 
Their meticulous budget management ensures adherence to our Return on Ad Spend (ROAS) and Marketing Efficiency Ratio (MER) goals, avoiding overspending and maximizing efficiency.

Elumynt leverages a variety of advanced tools to monitor, analyze, and optimize campaign performance, including Facebook Ads Manager, Instagram Insights, and Google Analytics. They provide regular performance reports, maintain open communication, and offer strategic recommendations based on data insights. Their adaptive approach and commitment to our financial targets have made them an invaluable asset to our marketing efforts, and we look forward to continued success in our collaboration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with our social advertising agency in 2020, we have consistently maintained our Return on Ad Spend (ROAS) targets while exploring and integrating other platforms beyond our primary focus on Facebook and Instagram. This collaboration has driven significant double-digit growth annually. The agency has seamlessly coordinated with our other partners, ensuring cohesive marketing efforts, and has provided a consistent, high-performing team year after year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have proven to be incredibly reliable, consistently meeting deadlines and remaining readily available whenever needed. They excel at troubleshooting problems and devising creative solutions, ensuring smooth and effective campaign execution. Their collaborative approach includes working seamlessly with us and our partners, reinforcing their commitment to our success.

What was your primary form of communication with Elumynt?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They stand out as impressive and unique due to their ease of collaboration and extensive knowledge in the field. Remarkably, they experience very little turnover, which is unusual in the industry, ensuring continuity and expertise. Additionally, they possess a great network that they leverage to provide valuable referrals in other areas of our business, enhancing their overall value to us.

Are there any areas for improvement or something Elumynt could have done differently?

We have worked with them for many years and I can't think of any problems we have had with them.

BACKGROUND

Please describe your company and position.

I am the CEO. Managing Partner of Jofit

Describe what your company does in a single sentence.

Jofit is a women's golf, pickleball and swim apparel brand. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elumynt to accomplish?

• increase revenue
• guide us through our growth
• position us for an investor

SOLUTION

How did you find Elumynt?

Referral

Why did you select Elumynt over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Elumynt were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Will and his team have been intrumental in not only helping us increase revenue through digitial marketing but have assited us in budgeting, and strategy.  Will and his team have created projections for us in the past while walking us through this new source of revenue. 

Our team will discuss the scope of work in detail.  As the CEO, I wanted to share the generosity  Will has show with our company by being a source of guidance and planning. Elumynt is truly a valuable partner to us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past four years, we have become very comfortable in our digital spend, knowing our ROAS is predictable. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always timely. 

What was your primary form of communication with Elumynt?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Will has personaly spent time with our team to discuss, trouble shoot and plan.  He is invested and we appreciate this greatly. 

Are there any areas for improvement or something Elumynt could have done differently?

We are still working through creating social media ads.  There are issues, but they adjust and we all learn. The ads are increasingly better and better. 

BACKGROUND

Please describe your company and position.

I am the FOUNDER of Anothersole

Describe what your company does in a single sentence.

We sell leather shoes 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Elumynt to accomplish?

• Increase Sales
• Build out a system for conversion

SOLUTION

How did you find Elumynt?

Referral

Why did you select Elumynt over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Wonderful man leading the company. We changed multiple agencies and finally was introduced to Elumynt who cracked it for us. Honest, hardworking and a true gentleman. Highly recommend Will and his team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Build from nothing to 7 figures within a year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always attentive to our request and also value adding 

What was your primary form of communication with Elumynt?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love the culture of Elumynt.

Are there any areas for improvement or something Elumynt could have done differently?

Na