Elisa Bolonna

I’m a data-driven Web and UX Analyst who helps digital businesses grow by making smarter, insight-led decisions. My philosophy is simple: don’t guess — measure, test, and understand. I work at the intersection of analytics, UX, and product strategy, helping teams see where users struggle, what truly drives engagement, and how to unlock growth through informed changes.

With over 3 years of experience in analytics and UX research — including my current work at Nestlé Purina — I specialize in user journey mapping, pain point analysis, A/B testing, and building actionable dashboards. I use GA4, BigQuery, Looker Studio, Power BI, and Google APIs to transform raw data into clear, practical insights for product, marketing, and design teams.

Clients come to me when they need:

• Clear visibility into how users interact with their product or site

• Recommendations based on evidence, not assumptions

• Streamlined, visual dashboards that speak to both C-level and operational teams

• Tagging specs and tracking implementation (GTM, dataLayer, eCommerce)

• A partner who speaks both data and UX

Whether you're trying to improve onboarding, increase retention, or identify what’s slowing down conversions — I’ll help you turn questions into metrics, metrics into insights, and insights into results.