Dobrev

I run fixed-price ecommerce audits and fractional ecommerce leadership for growing brands, alongside a full-time operating role. I am Head of eCommerce at Shelly Group, a smart home and IoT manufacturer listed on the Bulgarian and German exchanges, where I own global revenue and profitability across the Shopify Plus estate: storefront, conversion, campaigns, operations and analytics. Before that promotion I delivered 3× net revenue growth as Ecommerce Manager through structured optimisation rather than additional ad spend, and launched the company's B2B portal, affiliate programme and US market storefront from zero. Previously I owned omnichannel P&L at Antelope Audio across Amazon, Walmart, eBay and Reverb. Ten years across D2C, B2B and marketplaces, on Shopify Plus, Shopify, WooCommerce, Magento, OpenCart and custom builds. Shopify Partner, building apps on the platform. MBA in Senior Management.

WHAT AN ENGAGEMENT LOOKS LIKE

Store Teardown — a three-day asynchronous diagnostic identifying the top revenue leaks, each with a euro estimate and the maths shown. No meetings required. Ecommerce Audit and Growth Plan — a two-week review across the full funnel, catalogue, pricing, unit economics, channel mix and technical stack, ending in a ranked 90-day plan written so your developers or agency can ticket it directly. Optimisation Sprint — four weeks implementing the highest-value fixes with before and after measurement. Fractional Ecommerce Management — ongoing senior ownership at one to two days per month: roadmap, priorities, commercial decisions, and direction of your existing agencies and developers.

WHO THIS SUITS

Brands above €250k in annual online revenue with someone available to implement findings. It suits technical or large catalogues, and businesses running B2B alongside D2C. It is not a fit for pre-launch stores, day-to-day campaign management, or full site rebuilds. If your situation is one of those, you will hear that in the first reply rather