DNA-R Performance Solutions LLC

Two stores in the same chain, selling the same products, can be 90% apart in productivity. Federal data says structured management practice explains more than a fifth of that gap. Most companies see how much they sold. Very few can say why one team delivered and the other did not.

DNA-R Performance Solutions is an independent commercial management consulting practice in Florida, working with mid-size and large wholesale distribution and retail companies that run their own sales forces.

We act on the management system, not on the individual seller. Sales training builds the rep. We build the routine the manager runs.

An engagement installs four things. Goals deployed by what each territory can actually produce, instead of arithmetic division. A fixed cadence of daily, weekly and monthly rituals. Indicator governance where every lost deal carries its reason on file. And correction through targeted support, rather than pressure that costs you people.

Five documents stay in your company: the implementation manual, the indicator playbook with the loss-reason registry, the cadence ritual kit, the correction protocol, and the curriculum that teaches your managers to run the other four. They are written to be operated by people who took no part in creating them. A manager who joins two years from now can run the method from them.

Nothing to license, nothing to install. It runs alongside the CRM you already own.

Start with a one week diagnostic. We measure four figures you already have: territory coverage, planned visits against completed ones, losses with a reason recorded, and time to convert a new customer. That baseline is what your results are measured against later.

Rodrigo Saad, the founder, has more than thirteen years in commercial management. He built and rebuilt this method in banking, in distribution, and in manufacturing before writing it down. He leads every engagement, from first call to handover.