Dixi Agency

BACKGROUND

Please describe your company and position.

I am the Founder of Rethink

Describe what your company does in a single sentence.

AI & Digital Transformation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dixi Agency to accomplish?

• Develop unique brand identity that is align with our vision and offering
• Design logo
• Create brand book and guidelines (colours, fonts, etc)

SOLUTION

How did you find Dixi Agency?

Referral

Why did you select Dixi Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dixi Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dixi Agency developed a complete brand identity system for Rethink, aligning visual strategy with our vision of bringing clarity and structure to complex systems. The project covered logo design, core iconography, visual rules, and brand guidelines across print and digital media.

Key Deliverables
1. Logo Suite: Horizontal and vertical stacked formats, a signature asterisk icon and “r + asterisk” lockup, and monochrome variations with strict clear-space and misuse rules.

2. Visual Identity: A color system centered on Primary Green (#00B894) with dark contrasting accents and soft tints, paired with a typography hierarchy using Poppins for headings and Inter for body text.

3. Brand Guidelines: Complete documentation of brand rules, including real-world mockups for web navigation/favicons, merchandise, and social media layouts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dixi Agency delivered all milestones on schedule and within budget, providing a comprehensive 22-page brand guideline document alongside full asset suites. The new identity achieved immediate stakeholder alignment with minimal revision cycles. Since introducing the new branding across our web and social touchpoints, we have received overwhelmingly positive feedback from partners and clients regarding clarity and visual professionalism. Operationally, having standardized typography, color rules, and layout templates has significantly cut down our design turnaround time for new marketing collateral.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dixi Agency’s project management was seamless, organized, and transparent from day one. They established clear milestones across every phase—from initial concept development to final brand book delivery—and hit every deadline without delay. Communication was prompt and proactive. Whenever we requested adjustments, revisions, or clarification on asset formats, their team responded within hours and incorporated feedback thoughtfully rather than just executing blindly. They brought a consultative approach to the collaboration, actively listening to our requirements while guiding us with strategic design recommendations. The entire workflow felt structured, calm, and dependable.

What was your primary form of communication with Dixi Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Dixi Agency was their ability to anchor modern, minimalist design in meaningful strategic narrative. Rather than simply delivering generic, trendy shapes, they derived our core mark—the asterisk—from its classical root as a tool to annotate, clarify, and bring order to chaos. This conceptual alignment perfectly captured our company’s mission of untangling messy operations and building structured, thoughtful systems. They don't just create graphics; they build brand identities with genuine substance and purpose.

Are there any areas for improvement or something Dixi Agency could have done differently?

Honestly, there is very little they could have done differently. The entire engagement ran smoothly from kick-off to final delivery, and they met every objective we set out for them. We are thoroughly satisfied with both the process and the final brand guidelines.