DirectHeader

BACKGROUND

Please describe your company and position.

I am the Marketing Director of New Cal Metals

Describe what your company does in a single sentence.

I'm the Marketing Director at New Cal Metals. We manufacture sheet metal construction products and building materials used for wildfire safety and defense.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DirectHeader to accomplish?

• We wanted to improve how we reached potential customers. A lot of our business processes relied on traditional methods, and we needed a better way to get in front of a wider audience and grow our customer base without spending too much time and money trying to reach new prospects. Having a proper website was an important step toward making that happen.

SOLUTION

How did you find DirectHeader?

Online Search

Why did you select DirectHeader over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from DirectHeader were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with a meeting to go over what we needed from both the business and technical sides. Directheader came back with an initial plan and a few options for us to consider, which helped us understand what the website could look like and how it would work. They also laid out the project steps and timeline clearly. I'm not a technical person, so I appreciated that everything was explained in a way that was easy to follow. We knew what was coming next and what to expect at each stage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were really happy with how the website turned out. The design was better than we expected, and everything worked the way we wanted it to. It gave us a much better starting point for reaching potential customers online, and we're pleased with the direction it took.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly meetings at the beginning, then moved to meetings every two weeks as things progressed. Toward the end, we met whenever there was something that needed discussing. That arrangement worked well for us, and we were kept up to date throughout the project.

What was your primary form of communication with DirectHeader?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly, the people made a big difference. They were friendly, professional, and easy to get along with. Whenever we had a question, someone was available to help, and we never felt like we were being left on our own to figure things out. They worked so well with us that it felt like they were part of our own team rather than an outside company. That made the whole experience much more enjoyable.

Are there any areas for improvement or something DirectHeader could have done differently?

I can't think of anything major. They did a good job, were responsive whenever we needed them, and made the process easy for us. Overall, we were happy with both the work and the people we worked with.