DINTW

BACKGROUND

Please describe your company and your position there.

I take care of Global Internal Communication and Special Projects, for both platform and content, with a global pharma major, with an employee strength of close to 20 thousand people.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DINTW?

We wanted to enhance our employee experience. For that, we needed an Intranet which could connect the entire world. The design would be modern, contemporary, and adaptable. We reached out to DINTW for designing the UI, which would provide a better UX.

SOLUTION

How did you select this vendor?

Referred through from colleagues who had used their services in their previous organisation. We compared their work, and spoke to them, which gave us the confidence of having selected the right team for the job.

Describe the project in detail and walk through the stages of the project.

We shared the current architecture, and created a table of content, that needed to be there on the pages. DINTW came back with their interpretation of thoughts onto the screen. After deliberation, we came to an agreement on what looked the best.

How many resources from the vendor's team worked with you, and what were their positions?

We interacted with only one person, who could understand our requirements, relay it back to the team, and get us the final flawless product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The management team loved the new look.

How effective was the workflow between your team and theirs?

No issues on deadlines, nor on communication clarity.

What did you find most impressive or unique about this company?

Their agility to respond to issues was impressive.

Are there any areas for improvement or something they could have done differently?

No one is perfect. There is always a room for improvement. At this stage, they don't seem to need one.

BACKGROUND

Please describe your company and your position there.

We are a commercial real estate leasing company and we have more than 5 lakh square feet of space under leasing. I am the digital marketing lead for the project and manage marketing automation and lead nurturing for the brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DINTW?

Sales wise, we have long sales cycles. The customer takes days in a few cases months to decide if our destination is their next office. The sales team are used to following a manual sales process in which case it is difficult to nurture the contacts and leads fall cold.

Secondly, the prospects are not individuals in most cases. These are companies, and decision making is across multiple people. Therefore, you need to lure multiple stakeholders.

It was becoming exceedingly difficult for us to keep top of mind awareness for our brand. Marketing Automation was the solution proposed by DINTW Team and we decided to onboard them for managing email marketing and lead nurturing for us.

What were your goals for this project?

• Nurture Leads - maximise across the database
• Email Marketing - to existing and new data
• Drive Open Rates - for brochures and emails
• Drive Engagement and Traffic to our brand sites
• Drive Site Visits

SOLUTION

How did you select DINTW?

We selected DINTW via a multi-agency pitch

Describe the scope of their work in detail.

They had to plan an email nurturing plan on the data. Design new emailers and create content. Target emails to each contact basis their journey with us.

Automate the entire process and keep our sales informed about leads and opportunities Nurture Leads - maximise across the database Email Marketing - to existing and new data Drive Open Rates - for brochures and emails Drive Engagement and Traffic to our brand sites Drive Site Visits

What was the team composition?

Creative Designer Content Writer Marketing Automation Expert

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

- Email Open Rates increased from 20% to an average of 54% - Engagement across data increased from 23% to 46% - Traffic on brand portals from emails increased 5X - Inbound Calls increased significantly from the contact details mentioned in the emails

How effective was the workflow between your team and theirs?

Except for teething issues, everything was smooth.

What did you find most impressive about this company?

Great on Strategy and Execution. Expertise in marketing automation. Great understanding of Email marketing for our kind of business

Are there any areas for improvement?

Yes, if they can be more punctual in getting back to us. They took time to design the layout and content.