Digitup Solutions Private Limited

BACKGROUND

Please describe your company and position.

I am the MarCom Team of Mindray India

Describe what your company does in a single sentence.

Mindray, a global leader in healthcare solutions, started its direct operation in India in the year 2006. Over the last 19+ years, Mindray has established its presence both as a leading manufacturer and marketer of medical devices in the Indian healthcare sector. We are proud that our products are widely installed in healthcare facilities ranging from small clinics to large corporate and government hospitals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitup Solutions Private Limited to accomplish?

• Social Media Management

SOLUTION

How did you find Digitup Solutions Private Limited?

Online Search

Why did you select Digitup Solutions Private Limited over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Digitup Solutions Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Comprehensive Social Media Management, including content creation, online reputation management, community engagement, and campaign strategy & execution to boost brand presence and drive results

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Digitup team has been managing our social media platforms with exceptional planning and professionalism. From day one, they’ve been actively involved in crafting creative strategies that effectively promote our brand and help us achieve our goals. We look forward to their continued innovation and the value they will bring to our brand's future growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Digitup team excels in project management, consistently delivering on time and responding promptly to our needs.

What was your primary form of communication with Digitup Solutions Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently bring fresh, innovative ideas to the table and work seamlessly together to execute strategies that meet our expectations. 

Are there any areas for improvement or something Digitup Solutions Private Limited could have done differently?

It’s been a month working with Digitup, and they have met our expectations so far. We’re eager to see their approach to community engagement. Additionally, bringing in content writers with a scientific background could enhance the depth of our messaging. 

BACKGROUND

Please describe your company and position.

I am the Global Head of Marketing Technology of LIPTON Teas and Infusions

Describe what your company does in a single sentence.

 Lipton Teas & Infusions is a global tea company that produces and markets a wide range of tea brands, including Lipton, Pukka, and PG Tips, focusing on quality, sustainability, and innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitup Solutions Private Limited to accomplish?

• Migrate all websites to a new CMS
• Manage all websites day-to-day
• Launch a new corporate website

SOLUTION

How did you find Digitup Solutions Private Limited?

Referral

Why did you select Digitup Solutions Private Limited over others?

Referred to me

How many teammates from Digitup Solutions Private Limited were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digitup successfully migrated all 36 Lipton Teas & Infusions websites to a new Content Management System (CMS), ensuring a seamless transition with minimal disruption to online services. They provided comprehensive day-to-day management of the websites, focusing on maximizing uptime and maintaining optimal loading times.

Their scope of work included:

CMS Migration:

• Efficiently migrated all 36 websites to a new CMS, maintaining data integrity and design consistency.
• Conducted thorough testing to ensure all functionalities and integrations worked smoothly post-migration.

Technical Maintenance & Support:

• Provided ongoing technical support to resolve any issues promptly, minimizing downtime.
• Implemented robust monitoring systems to ensure website stability and security.

Performance Optimization:

• Continuously optimized website performance for faster loading times and improved user experience.
• Conducted regular audits to identify and address bottlenecks in website speed and performance.

Content Management:

• Managed and updated website content regularly to reflect the latest products, promotions, and brand messages.
• Ensured content was optimized for SEO, enhancing visibility and engagement.

Security Management:

• Implemented security best practices, including regular updates, vulnerability assessments, and incident response.
• Managed SSL certificates and ensured compliance with data protection regulations.

Analytics & Reporting:

• Provided detailed analytics and reporting on website performance, user behavior, and traffic sources.
• Delivered insights to inform marketing strategies and improve website engagement.

Key Deliverables:

• Successful migration of 36 websites to a new CMS.
• Consistently maintained high uptime and fast loading times.
• Effective resolution of technical issues, ensuring uninterrupted service.
• Regular content updates and SEO optimization for improved visibility.
• Comprehensive performance reports with actionable insights.

Digitup's dedicated management and proactive approach have been instrumental in enhancing our digital presence, ensuring our websites remain robust, responsive, and aligned with our brand objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Digitup’s expertise in website migration, maintenance, and optimization resulted in tangible improvements across key performance metrics. Below are the measurable outcomes that highlight the success of the project:

1. Website Uptime & Reliability
 - 99.9% Uptime Achieved – Ensured websites remained online with minimal downtime.
-  24/7 Monitoring & Rapid Issue Resolution – Any technical issues were identified and resolved quickly, preventing disruptions.

2. Performance & Speed Optimization
-  Page Load Speed Improved by ~40% – Reduced loading times significantly, improving user experience and engagement.
-  Core Web Vitals Enhanced – Achieved faster Largest Contentful Paint (LCP), lower First Input Delay (FID), and better Cumulative Layout Shift (CLS) scores.

3. SEO & Organic Traffic Growth
-  Organic Traffic Increased by 20-30% – Improved website structure, content updates, and technical SEO optimizations contributed to higher rankings.
- Mobile Performance Boosted – Optimized for mobile responsiveness, ensuring better visibility in search results.

4. CMS Migration Success
-  36 Websites Migrated Seamlessly – No major disruptions, data loss, or negative SEO impact.
-  Content Integrity Maintained – All assets, links, and functionalities were preserved post-migration.

5. Security & Compliance
-  Zero Security Breaches – Websites remained secure against cyber threats and vulnerabilities.
- Full GDPR Compliance – Ensured data privacy measures were in place and up to date.

Overall Impact
-  Enhanced User Experience: Faster, more stable, and better-structured websites improved engagement and session duration.
- Increased Efficiency: Streamlined CMS management and automated performance checks reduced workload for internal teams.
 - Stronger Digital Presence: Higher search rankings, improved SEO performance, and more effective content management contributed to brand visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 1. Efficient and Structured Project Execution
Digitup managed the migration of 36 websites and ongoing maintenance with a well-structured, agile project management approach. They provided clear timelines, milestones, and regular progress updates, ensuring full visibility into each phase of the project. Their ability to stay organized and proactive made the entire process seamless.

2. On-Time Delivery & Responsiveness
-  Met All Key Deadlines – The CMS migration was completed on schedule, with no major delays.
-  Quick Turnaround on Requests – Content updates, technical fixes, and performance optimizations were handled promptly and efficiently.
-  Proactive Issue Resolution – Rather than waiting for problems to arise, Digitup identified potential risks early and implemented preventative solutions.

3. Clear and Transparent Communication
-  Dedicated Account Manager – Served as a single point of contact, ensuring clear communication and alignment on priorities.
-  Regular Check-Ins & Reporting – Weekly progress meetings and detailed reports kept us informed of ongoing developments.
-  Adaptable to Our Needs – Whether adjusting priorities, handling urgent fixes, or accommodating last-minute requests, Digitup remained flexible and responsive.

4. Collaborative and Solution-Oriented Approach
-  Understood Business Needs – Instead of a one-size-fits-all approach, they tailored their solutions to fit our specific goals.
-  Worked Seamlessly with Internal Teams – Collaborated effectively with our digital, marketing, and IT teams to ensure smooth execution.
-  Proactive Recommendations – Regularly suggested improvements, from performance enhancements to SEO best practices.

Overall Project Management Rating: (5/5)
Digitup consistently delivered on time, adapted to our evolving needs, and maintained a high standard of communication and problem-solving. Their professional approach ensured that our websites remained stable, high-performing, and continuously optimized, making them a reliable and valuable partner.

What was your primary form of communication with Digitup Solutions Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Digitup set itself apart through its exceptional reliability, proactive approach, and deep technical expertise.

Are there any areas for improvement or something Digitup Solutions Private Limited could have done differently?

While Digitup delivered excellent technical execution and website management, there were a few areas where they could have improved to provide an even stronger partnership:

1. More Proactive Digital Strategy Support
-  While their technical execution was strong, they could have taken a more strategic approach in aligning website management with our broader digital and business objectives.
-  A deeper understanding of our evolving digital priorities—beyond just website maintenance—would have helped ensure that resources were allocated to the most impactful initiatives.
-  More consultative support on emerging digital trends, consumer engagement strategies, and innovation opportunities could have enhanced their value beyond website management.

2. Better Alignment with Changing Business Priorities
-  As our company underwent structural and strategic changes, the focus on websites became less critical—yet the resource allocation remained unchanged.
-  A more adaptive approach—scaling efforts up or down based on our evolving needs—would have made their support more effective.

3. Transparency in Pricing & Cost Efficiency
-  Their pricing model could have been more transparent, with clearer breakdowns of costs and justifications for pricing tiers.
-  While their work was high quality, the service was on the expensive side, and a more cost-effective approach—especially as our digital priorities shifted—would have been appreciated.
-  A more flexible pricing structure that adjusted based on workload, strategic involvement, or evolving business needs could have strengthened the partnership.

Final Thoughts
Digitup provided reliable, high-quality execution, but they had the opportunity to go beyond technical support and become a more strategic digital partner. More proactive insights, adaptability to business changes, and a more transparent and cost-efficient pricing model would have made their services even stronger.