Digital Shout

BACKGROUND

Please describe your company and position.

I am the Sales of Wasteline Containers Ltd (WLC)

Describe what your company does in a single sentence.

Wasteline Containers Ltd. specializes in Designing, Developing, and Manufacturing high volume waste and recycling collection systems and custom work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Shout to accomplish?

• To stand out and come in on top of organic search results.

SOLUTION

How did you find Digital Shout?

Online Search

Why did you select Digital Shout over others?

• Great culture fit
• Good value for cost

How many teammates from Digital Shout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fundamental tasks include link building and various efforts to strengthen our selected keywords

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a significant number of keywords on the first page of google at this time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication is quick and efficient by email and Google meet

What was your primary form of communication with Digital Shout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The pricing structure with Digital shout really sets them apart from other SEO companies who want a big lump sum upfront. Digital shout allows you to pick a budget that works for you and get results over time.

Are there any areas for improvement or something Digital Shout could have done differently?

I'd like to see them focus more on competitor research and then focus on what's necessary to beat them in the organic search.

BACKGROUND

Please describe your company and position.

I am the Manager of Inspirenet IT Solutions

Describe what your company does in a single sentence.

INSPIRENET is one of the leading Internet Service Providers (ISP) and One-Stop-Souq for Internet & Information Communication Technology (ICT) solutions in Saudi Arabia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Shout to accomplish?

• Social Media Marketing
• Digital Marketing

SOLUTION

How did you find Digital Shout?

Online Search

Why did you select Digital Shout over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Digital Shout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work encompassed a comprehensive digital marketing strategy to enhance our online presence and engagement. Digital Shout provided the following key deliverables: 

1. **Search Engine Optimization (SEO):** Conducted thorough keyword research, optimized on-page content, and improved site structure for higher search engine rankings. Regularly monitored and adjusted the SEO strategy. 
2. **Social Media Optimization (SMO):** Created and managed social media profiles on platforms like Facebook, LinkedIn, Twitter, and Instagram. Regular posts, engagement, and performance tracking were part of this service. 
3. **Paid Advertising:** Developed and executed paid ad campaigns across various platforms, including Google Ads and social media. Campaigns focused on lead generation, website traffic, e-commerce sales, video views, and app installs. 
4. **Content Creation:** Produced engaging content for social media posts, website blogs, and ad campaigns. Ensured content aligned with our brand's voice and resonated with the target audience. 
5. **Google My Business:** Set up and managed our Google My Business profile to enhance our local online presence.
6. **Facebook Pixel Integration:** Integrated Facebook Pixel to track user interactions and optimize ad campaigns for better results. 
7. **SEO Audit:** Conducted regular on-page SEO audits, ensuring the website remained optimized for search engines. 
8. **Local SEO:** Focused on improving local search rankings, especially on Google Maps. 
9. **Off-Page SEO:** Submitted quality backlinks to boost our website's authority. 
10. **Monthly Reporting:** Provided detailed monthly reports outlining campaign performance, key metrics, and areas of improvement. 

In summary, Digital Shout's scope of work aimed to drive organic and paid traffic to our website, enhance our online visibility, engage our target audience on social media, and continually improve our digital marketing strategy. Their commitment to delivering results was evident in their comprehensive approach and regular reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Digital Shout yielded measurable outcomes that demonstrated significant progress and success in our digital marketing efforts: 

1. **Improved Website Traffic:** Through effective SEO strategies and paid advertising campaigns, we witnessed a notable increase in website traffic. This was quantified through analytics tools, showcasing a steady rise in unique visitors and pageviews. 
2. **Higher Search Engine Rankings:** Our website achieved improved search engine rankings for targeted keywords. We consistently ranked higher in search engine results pages (SERPs), leading to increased organic traffic. 
3. **Enhanced Social Media Engagement:** Digital Shout's social media optimization efforts resulted in increased engagement on our social profiles. Metrics such as likes, shares, comments, and followers demonstrated a positive upward trend. 
4. **Lead Generation:** The paid advertising campaigns, particularly lead generation campaigns, produced measurable results. We recorded a significant rise in leads captured through website forms, which contributed to our sales pipeline. 
5. **Improved Click-Through Rates (CTR):** Paid ad campaigns across various platforms achieved higher CTRs, indicating that our ads were compelling and relevant to the target audience. 
6. **Conversion Rate Optimization (CRO):** Our website's conversion rates improved steadily over the course of the project. This was tracked through conversion tracking tools, illustrating the effectiveness of landing pages and ad campaigns. 
7. **Enhanced Online Visibility:** The incorporation of Google My Business and local SEO strategies led to better visibility in local search results. This was evidenced by an increase in map views, calls, and website visits directly from Google My Business. 
8. **Monthly Reporting:** Digital Shout provided detailed monthly reports with key performance indicators (KPIs), allowing us to track progress and make data-driven decisions. 

Overall, the project with Digital Shout yielded quantifiable results that aligned with our objectives. The improved website traffic, search engine rankings, social media engagement, lead generation, CTRs, and CRO metrics all contributed to our digital marketing success. These outcomes demonstrated the effectiveness of Digital Shout's strategies in achieving our goals.

What was your primary form of communication with Digital Shout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Digital Shout was their ability to combine creativity with data-driven strategies. Their unique approach involved creating engaging and visually appealing content while also meticulously tracking and analyzing performance data. 

This combination of creativity and analytics led to campaigns that not only looked great but also delivered measurable results. It's rare to find a company that excels in both the artistic and analytical aspects of digital marketing, and Digital Shout truly stands out in this regard.

Are there any areas for improvement or something Digital Shout could have done differently?

hile my overall experience with Digital Shout was highly positive, there is always room for improvement. One area where they could enhance their service is in providing even more detailed and frequent progress reports. While their monthly reports were informative, having more frequent updates or access to real-time data could further enhance the transparency of their work. 

Additionally, expanding their service offerings to include more emerging digital marketing trends and technologies could keep them at the forefront of the industry. Nonetheless, these are minor points, and Digital Shout's services are already highly commendable.