Digital Position

BACKGROUND

Please describe your company and position.

I am the Co-Founder of No Limit Email

Describe what your company does in a single sentence.

We do email marketing for ecommerce brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Position to accomplish?

• Leadership and strategy for internal teams
• Increase profitable revenue
• Reduce customer acquisition cost

SOLUTION

How did you find Digital Position?

Referral

Why did you select Digital Position over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Position were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've worked with Digital Position across three different DTC brands. During this time the deliverables have been as follows:

• Paid Media - This included Google and Meta ads. Learning about the business, setting up the foundations and continuous optimization to scale profitably.
• SEO - Start to finish SEO services. Technical, on-page, internal linking and link building services.
• Fractional CMO Services - They developed strong marketing strategies with both short term and long term plans in mind. Guided the brands team with a high level of experience and knowledge within the marketing industry

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen 23% month on month growth for a leather handbag brand we have been working on. On another DTC brand in the fitness space we saw a 579% growth in PPC revenue, 115% growth in SEO traffic and 260% growth in SEO revenue. All of this in a highly competitive space.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on schedule and very agile with their work. All communication was done through the brands preferred channels.

What was your primary form of communication with Digital Position?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The whole team is an absolute wealth of knowledge and constantly staying updated with any changes in the the PPC and SEO markets. The fractional CMO really sets them apart. Having someone with over 15+ years of executive digital marketing experience to your company is a game changer. Finding someone who is capable of guiding you on strategies, tracking, sustainable goals, and returns can set a business up for long term success.

Are there any areas for improvement or something Digital Position could have done differently?

No. They have been wonderful to work with.

BACKGROUND

Please describe your company and position.

I am the VP of Integration of CRG Corporation

Describe what your company does in a single sentence.

CRG provides Executive Search, Direct Hire & Contract Staffing, Talent Optimization Consulting, and IT Managed Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Position to accomplish?

• Generate inbound leads from the website
• Increase web traffic

SOLUTION

How did you find Digital Position?

Referral

Why did you select Digital Position over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Digital Position were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Digital Position for SEO consulting, keyword research, on-page optimization, and technical SEO to help us reach a broader audience and drive more leads through the website. Our web traffic has increased by over 150% since CRG started using Digital Position in late 2021.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic by over 150% in nearly 3 years as a happy client. Significant increase in conversions that we almost non existent before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digital Position has an excellent project management process led by our account lead, Tyler. Tyler facilitates our various projects with the technical and content teams while providing updates along the way. Our account lead is always responsive and makes sure the projects are delivered on time.

What was your primary form of communication with Digital Position?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

You get to work with the Digital Position team, not just one person on the account. When projects are upcoming, our account lead makes sure the appropriate team members from Digital Position are on the call to speak to their area of expertise in content or technical SEO development. It's awesome to meet and see the team who works behind the scenes on your project. Working with the Digital Position team feels like a partnership that I believe has helped our success.

Are there any areas for improvement or something Digital Position could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the Director of Business Development of OWC

Describe what your company does in a single sentence.

We sell figurative glass Christmas ornaments both B2B and D2C.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Position to accomplish?

• Increase D2C sales on our then new D2C website using search PPC.
• Brand awareness with SEO.

SOLUTION

How did you find Digital Position?

Referral

Why did you select Digital Position over others?

Referred to me

How many teammates from Digital Position were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DP has been with us since we launched our D2C site many years ago. They currently manage our SEO and search PPC. They have helped us grow very quickly while staying on budget and meeting our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• DP was able to meet our sales goal while also staying within our ROAS guidelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DP has always delivered on their commitments.

What was your primary form of communication with Digital Position?

Email or Messaging App

What did you find most impressive or unique about this company?

They are always delivering behind the scenes. We have a along and proven relationship that has allowed us to really trust them. They always seem to have our best interest at heart and that has led to serious growth for both us and them. It continues to be a strong partnership.

Are there any areas for improvement or something Digital Position could have done differently?

Over the years we have had a number of reps. It would have been preferred if we had had fewer reps for longer periods of time.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder and CEO of a web design, optimization, and analytics agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Position, and what were your goals?

We specialize in on-page work, making the most out of an existing website for our clients. What we do not do is drive any traffic there - that's just not our area of expertise.

We often partner up with Digital Position because there is no group I've found that offers a higher quality experience, both in driving results and in providing a genuinely enjoyable experience working together.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had multiple conversations with them where we learned not only of their skillset, but of their character. They are as genuine as they come and incredibly knowledgeable of their trade.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We've worked with them both in the SEO and PPC space across multiple projects with various clients. To sum up the process: they are thorough, and plan very well.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with more than 10 different people, up to and including the CEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A bunch of happy customers that receive more business from the web.

Describe their project management style, including communication tools and timeliness.

They are very communicative and timely, focused on the deliverables. They were honest and transparent about the process.

What did you find most impressive or unique about this company?

Finding people who are good at what they do AND are just good people that you can trust is not as easy as people think it is.

Are there any areas for improvement or something they could have done differently?

Nope, they are fantastic.

BACKGROUND

Please describe your company and your position there.

I am the founder of a full-service digital agency. We provide web and development services to our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Position, and what were your goals?

We contracted out to digital position for SEO and PPC services. Our clients were looking for someone to really embrace the brand and the project from start to finish.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with digital position in the past and I've always been impressed with their experience, is extensive digital knowledge, and problem-solving attitude.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Because we were in the middle of a redesign, Roger and his team was able to step in every step of the way attending design reviews, ad hoc meetings, etc.

The insight from digital position on a daily basis was very informative because it helped address contact issues that would adversely affect organic search engine optimization while working closely with our team to ensure the fidelity of the brand and the redesign.

How many people from the vendor's team worked with you, and what were their positions?

Several individuals worked with us from digital position but the main point of contact for us was Roger who is one of the founders. He is amazing and it was a pleasure to work with him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The redesign has performed very well and there has been an increase in traffic and conversion.

Describe their project management style, including communication tools and timeliness.

Quite frankly, their ability to adapt to our existing project management process was invaluable. Their agility in adopting helped ensure that the project is completed on time which was saying something because it was a very aggressive timeline.

What did you find most impressive or unique about this company?

I think the most impressive thing is the leadership that digital position has. Their knowledge base is so extensive and they are really looking for the success of their clients. If you succeed, they succeed, and they embrace that wholeheartedly.

Are there any areas for improvement or something they could have done differently?

No. It was a pleasure to work with them.

BACKGROUND

Introduce your business and what you do there.

Vincero Watches sells premium lifestyle accessories, including watches, sunglasses, eyewear and jewelry to men and women around the globe online, but also in our retail locations in LA and New York.

I’m one of the co-founders and I lead most of the acquisition marketing for the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Position?

We were struggling to internally grow our search business and find customers via Google, Bing, and non-brand search. Digital Position was brought on to help decrease CPA and introduce new customers.

SOLUTION

What was the scope of their involvement?

They provide paid search management across Google, YouTube, Bing, and non-brand search environments. Additionally, they help with keyword research and execute bidding strategies.

At the start, we explained what we were looking for, and Digital Position audited our accounts, going back to our start to see what we’d previously tried. They also identified opportunities to advance and optimize and layer on new strategies for traffic and conversions. After the 1–2-week audit, they presented to our performance team. We liked what we saw and moved forward.

What is the team composition?

Roger (CEO) been very hands on as our main representative. Steven (Co-Owner) has also been very hands on.

How did you come to work with Digital Position?

They were recommended by a few other brands that had significantly grown from working with them.

How much have you invested with them?

We’ve spent around $80,000 directly with Digital Position, not including our ad spend.

What is the status of this engagement?

We’ve been working together since April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Evaluating Digital Position is pretty easy and simple: we measure them against the monthly CPA and ROAS goals we gave them. They’ve increased our acquisition volume MoM while hitting the ROAS goal.

Before signing with them, we spent $20,000–$30,000 on non-brand paid search with a ROAS goal of 1.5 or 1.8. To enhance our growth, we gave Digital Position a ROAS goal of 2x. Even though we’re spending up to $100,000 in seasonal times, they’ve only missed that 2x goal once or twice.

How did Digital Position perform from a project management standpoint?

We communicate over a Slack channel daily and have a weekly call. Their team pings us with any problems or adjustments to budget or strategy. Questions are answered within 24 hours, and we’re always kept in the loop. They’ve exceeded expectations, even though we work with multiple vendors across many areas of our business. We’re very happy.  

What did you find most impressive about them?

Their knowledge of the space and the Google landscape stand out. Their team is at the forefront of search on Google and Bing, including the international arena.

Are there any areas they could improve?

I can’t think of anything. It’s all been really good.

Do you have any advice for potential customers?

They’re really good at communication. Give them a chance to audit your account and show you what they believe they can do. We get the most by trusting them; we’ve been able to be hands-off with them, and they communicate and execute their strategy. The numbers talk.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of It’s Just Lunch, a matchmaking service designed for busy professionals, so I oversee all of our marketing initiatives. We’re an international company serving the US, Canada, Europe, and Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Position?

We were pursuing a website refresh project, and our UX design team suggested a domain rollout as part of an improved SEO effort to complement that project.

SOLUTION

What was the scope of their involvement?

Before our engagement, we had individual domains for each city that we served, and we brought in Digital Position when our website refresh project was already underway. They evaluated our local domains and completely audited them. Then, they recommended relaunching our site as a single brand domain and presented in depth the benefits and impact that this would have on our business.

After that process, Digital Position spent a lot of time integrating our various websites into a consolidated domain, making sure that we captured all of the existing URLs to accomplish a very smooth relaunch.

What is the team composition?

I mainly worked with Kyle (SEO Manager) and Roger (Founder & CEO), but I believe that they had more people working on our account. Roger was the person that initially pitched their services and provided us with the proposal, and Kyle handled the day-to-day communication.

How did you come to work with Digital Position?

They were recommended to us by the UX design agency that was working on our project.

How much have you invested with them?

We spent just over $9,000.

What is the status of this engagement?

We started working with them in April 2021, and they finished their involvement in June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Comparing pre-launch versus post-launch data, we saw an 80% increase in organic search impressions, a 63% increase in organic search clicks, a 16% increase in average search positioning, and an overall 16% increase in visit-to-lead conversions. Additionally, our user count increased by 27%, and our page views increased by 51%.

How did Digital Position perform from a project management standpoint?

Digital Position did an excellent job. They came into the project very quickly and ramped up extremely fast to ensure that we met our deadlines. They also offered great communication, showing the willingness to hop on calls, discuss with our franchisees, and make presentations to ensure that we all understood the path forward.

Their team was available to answer questions, and they made sure that we identified any critical errors before launching the site. Additionally, their deliverables were awesome, and they were very thorough pre- and post-launch. They also provided us with reports and walked us through what needed to be done to ensure the best possible positioning when Google published our website.

Digital Position was very organized and timely, and they got their work done quickly. They were a great partner, and they looked to do the best for us. We shared spreadsheets through Google Drive, and we communicated via email and phone calls.

What did you find most impressive about them?

Digital Position was an amazing team to work with, and they were very personable. They understood the complexity of our project and dialed down the information to make sure that people not familiar with SEO understood the impact that this particular project would have on our business.

Are there any areas they could improve?

I don’t have any constructive feedback for Digital Position. Currently, I’m evaluating how I can bring them on in another capacity because I enjoyed working with them a lot.

Do you have any advice for potential customers?

Be very clear about your business goals, and bring your pain points to Digital Position’s attention so that they can develop a strategy to help you meet those goals. If you don’t understand SEO, they’ll help you with that as well.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Crossrope. We offer weighted jump ropes and unique jump rope workouts through our app to make exercise more fun, accessible, and effective.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Position?

We originally needed support managing and growing our Google Ads channel.

SOLUTION

What was the scope of their involvement?

Digital Position ran all our Meta ads, Google and YouTube ads, and TikTok ads. They also helped manage our SEO program 

What is the team composition?

We work with a Meta ads specialist and Google ads specialist. There was also someone handling SEO separately

How did you come to work with Digital Position?

Someone referred us to Digital Position way back

What is the status of this engagement?

We started working with Digital Position in 2016

How do you communicate with them?

We use Zoom, emails, and Slack

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Position has helped us spend efficiently across various advertising channels

How did Digital Position perform from a project management standpoint?

Digital Position’s project management is solid, they're well organized

What did you find most impressive about them?

They know their stuff

Are there any areas they could improve?

n/a

BACKGROUND

Please describe your company and position.

I am the CEO of Outway

Describe what your company does in a single sentence.

Outway makes the worlds most comfortable all-day performance socks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Position to accomplish?

• Scale Google Ads
• Provide data and insight into performance marketing

SOLUTION

How did you find Digital Position?

• Online Search
• Referral

Why did you select Digital Position over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Digital Position were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Position helped manage and scaled our Google Advertising across AdWords, Display Ads, and YouTube. Their objective was to acquire new customers while limiting wasted spend on branded terms, or search volume that would have found us anyway.
They were plugged into a larger brand strategy and played a critical role in helping us meet our growth goals while maintaining core KPIs such as ROAS, MER, and aMER.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Scaling spend and associated return while hitting core KPIs to ensure profitability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication, always on time with meetings and deliverables. Avaialble over holiday and during peak moments. Proactive and a great partner.

What was your primary form of communication with Digital Position?

Virtual Meeting

What did you find most impressive or unique about this company?

Their dedication to the craft and willingness to continue learning were outstanding. Staying on the cutting edge.

Are there any areas for improvement or something Digital Position could have done differently?

No