Digital Marketing Agency

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Hit and Pivot Enterprises Inc., a website geared to traders of stock options and commodities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Branning Group?

I wanted to achieve list growth and higher revenues.

I wanted to achieve list growth and higher revenues.

SOLUTION

What was the scope of their involvement?

Our main services are a 24/7 chat room that draws traders from around the world at all hours and a webinar I give about salient elements of my trading system and technical analysis methods. Branning Group was supposed to develop a promotional pitch of about 30–60 minutes for the webinar, but they didn’t come up with anything new. They simply used the strategy that their predecessor had created, and I had to oversee much of the work.

They had a copywriter and social media manager, but neither did their jobs well. The copywriter consistently made mistakes in his writing, and I had little to no contact with the social media manager. They barely understood the purpose and features of my website, implementing marketing strategies that were generic and not tailored to my unique business model.

What is the team dynamic?

I mainly communicated with one person, although there wasn’t much contact.

How did you come to work with Branning Group?

They were a referral.

How much have you invested with them?

In the end, I only spent around $16,000.

What is the status of this engagement?

The engagement lasted from March–August 2018.

RESULTS & FEEDBACK

Describe the impact this engagement has had on your business.

They had great online reviews and promised to deliver excellent results, but their work was subpar and ineffective. Even though we had a lengthy and detailed contract, they didn’t do any of the work they were supposed to do. By the end of the engagement, I didn’t have a single net growth to my mailing list, which was the whole point of the partnership.

The campaign they eventually released was so bad that many of my clients responded negatively. No matter how bad things got, Branning Group consistently said we were doing well, even though they never hit any of our benchmarks.

How was project management handled?

We had about two phone calls during the entire engagement. The owner was almost never available, and he stopped taking my calls once I began expressing my dissatisfaction. After that, we only communicated via email, and he barely responded to those.

Is there anything that the vendor did well or that you would consider a strength?

They owner isn’t a bad person, he just didn’t market my business well. Even though I was clearly unimpressed and upset with his work, he remained civil the entire time and didn’t come after me vindictively.

In what specific areas can they improve?

Their work was not customized to meet my needs, and I had to extensively rework nearly all of the copy they wrote.

What advice do you have for clients with similar needs to yours?

Interview at least a half a dozen of their clients before hiring them. If you do, make sure the contract clearly represents your marketing priorities and outlines specific milestones. Also, pay with a credit card so that, if necessary, you can file for a refund.

BACKGROUND

Please describe your company and your position there.

I am an SEO Executive at Digitalopment. WordPress Development Company, Digitalopment is a top leading WordPress development agency that provides high-performance WordPress website development services. Our professional expert team of WordPress developers is serving these services for past many years. Although high compelling, plug-in development, Even customized WordPress solutions such as custom WordPress development and WordPress website development are accessible.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Marketing Agency?

Web Developing & Design

What were your goals for this project?

Our goal is working with globally.

SOLUTION

How did you select this vendor?

Social Media

Describe the project and the services they provided in detail.

web developing and design 

What was the team composition?

We have a lot of resources like SEO, SMO, Web Developer, Web Designer, Team Lead and Project Manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our solution was quality work and project deliver on time.

How was project management arranged and how effective was it?

You will get a 100 percent chance to achieve your target.

What did you find most impressive about this company?

Teamwork and friendly environment with the team to manager and manager to the team and both are direct with the client.

Are there any areas for improvement?

Approx all done