Digital Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the director of IPS KONZALTING, a small consulting firm based in Sisak, Croatia. We provide business consulting and advisory services, primarily helping SMEs with business planning, EU funding applications, and administrative support.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Marketing?

Our old website was outdated, not mobile-friendly, and didn’t properly present our services. We needed a modern, professional website that would clearly communicate what we do, build trust with potential clients, and be easy for us to update ourselves.

SOLUTION

What was the scope of their involvement?

Digital Marketing designed and developed a completely new website for us from scratch. The scope included the site structure and layout, a modern responsive design, content organization for our service pages, basic on-page SEO setup, a contact form, and GDPR-compliant cookie and privacy elements.
What stood out was their use of modern AI tools throughout the process - they used AI to speed up content drafting and refinement, suggested AI-supported solutions we hadn’t even considered, and always demonstrated ideas on concrete examples relevant to our business instead of abstract proposals. After launch, they gave us a walkthrough so we can make minor content updates on our own.

What is the team composition?

We worked directly with the owner, who was our main point of contact throughout the project,. Communication was simple - one contact person for everything.

How did you come to work with Digital Marketing?

They were recommended to us by a business contact who had worked with them before. After an initial meeting where they quickly understood our needs and proposed a clear plan and fair price, we decided to go with them without considering other vendors.

What is the status of this engagement?

The project ran from February to March 2026. The website is live, and we’ve agreed to contact them for future updates and possible digital marketing activities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Marketing delivered an active and functional website. We saw a 20% increase in web visits and a 35% increase in web responsiveness. Since the launch, we’ve received noticeably more inquiries through the website contact form, and several clients have commented that the new site looks professional and trustworthy.
The site loads fast, works well on mobile, and we now appear better in local search results. Their AI-assisted approach also shortened the content preparation phase significantly - what we expected to take weeks was done in days. For us, the biggest result is that we finally have a website we’re proud to put on our business cards and offers.

How did Digital Marketing perform from a project management standpoint?

Excellent. They set a realistic timeline at the start and delivered everything within it. Communication was mostly via email, phone, and WhatsApp, and they always responded quickly - usually the same day. They kept us informed at every stage and incorporated our feedback without any pushback or delays.

What did you find most impressive about them?

Three things. First, their out-of-the-box thinking - they didn’t just execute what we asked for, but challenged our assumptions and proposed smarter solutions we wouldn’t have thought of ourselves.
Second, their adaptability to new AI technologies and concepts - they clearly follow the latest developments and know how to apply them in practice, not just talk about them.
And third, everything they suggested was always grounded in concrete, applicable examples from our own industry, which made decisions easy for a non-technical team like ours.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Egida Security Solutions. We provide expert consulting services drawing on extensive experience in the private sector and law enforcement/intelligence fields.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Marketing?

We needed help launching a digital marketing strategy for our IT and security consulting services.

SOLUTION

What was the scope of their involvement?

We set clear and concrete objectives for Digital Marketing, who had already successfully developed our web applications. Leveraging their deep understanding of our technical infrastructure, we tasked them with targeted B2B lead generation, reaching key decision-makers (CTOs, CISOs, and IT directors) through highly optimized LinkedIn campaigns. We also wanted to establish thought leadership, building trust and authority in the security sector through expert content marketing and high-intent SEO. Lastly, we wanted to maximize the value of our web applications by turning visitors into qualified leads through conversion rate optimization (CRO).The scope of work handled by Digital Marketing for this project was comprehensive, bridging the gap between our technical infrastructure and our market presence. Because they previously developed our web applications, they were able to design and execute a highly technical B2B marketing strategy tailored specifically for our IT and security consulting branch.The main deliverables included:

What is the team composition?

We worked with 2–5 teammates from Digital Marketing.

How did you come to work with Digital Marketing?

We found them through an online search. We chose them because they were close to our geographic location, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working with them in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since this was a highly strategic project for our IT and security consulting services, we tracked several key performance indicators. The measurable outcomes that clearly demonstrated the success of the digital marketing campaigns included:Beyond the hard metrics, several qualitative indicators and feedback loops clearly demonstrated the project's profound impact on our business:

How did Digital Marketing perform from a project management standpoint?

They delivered on time. We communicated through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What impressed us most was their dual expertise in software development and B2B marketing. Because they were the ones who developed our web applications, they had an intimate, firsthand understanding of our technical infrastructure and business logic.This unique advantage eliminated the typical disconnect between a development team and a marketing agency. They didn't just understand generic marketing tactics; they genuinely understood the complexities of the IT and security sector. This allowed them to translate highly technical concepts into compelling, high-converting marketing strategies without requiring a lengthy onboarding process. Their ability to seamlessly bridge tech and marketing under one roof was truly outstanding.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am a manager at EuroForest Ltd.

Describe what your company does in a single sentence.

Producer and exporter 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Marketing to accomplish?

• Design and develop a new corporate website for Euroforest Group that presents the group's four companies across Slovenia, Croatia, Serbia and Hungary under one unified brand.
• Present Euroforest's wide range of timber products – beech, oak, ash, spruce, poplar, veneer, elements and components – in a clear catalog for international B2B buyers.
• Strengthen the group's position as one of Europe's leading timber exporters and highlight its commitment to sustainability, FSC certification and global presence.

SOLUTION

How did you find Digital Marketing?

Referral

Why did you select Digital Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Digital Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope included full website design, modern and easy to use. Team was proffesional and dedicated to a mutual goal.Easy to work with

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased inquiries from international buyers through the website by 20% after launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were easy to communicate with and always responded in a more than reasonable time to deal with our requirements.

What was your primary form of communication with Digital Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their abillity to understand our business and been able to translate our requirements in to clean modern and proffesional website.Attention to detail.

Are there any areas for improvement or something Digital Marketing could have done differently?

N/A