Digital Expert

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of an e-commerce brand that sells electronics and innovative products online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Expert, and what were your goals?

In a direct comparison, it was hard for us to prove ours worth against more established and glamorous competitors. The challenge was: How could we persuade mainstream consumers to view us as a premium brand and take a serious look at our innovative products.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a digital marketing agency specialised in working with E-Commerce businesses. After a deep research, we found out that Digital Expert is the best choice for us, as they have a lot of experience, working with a lot of 7 & 8 Figures businesses, helping them grow.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Changing the whole eCommerce Facebook Ads funnel structure. Making the targeting strategy more precise using data-driven decisions. Setting up the proper exclusions in Ad Sets. Scaling process for the most profitable ads. Focusing on international growth and localisation tactics.

How many resources from the vendor's team worked with you, and what were their positions?

We had an Account Manager, Email Marketing Specialist, Google Ads Specialist & Facebook Ads Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The current results after 6 months working with Digital Expert are as it follows - a 11X increase in units sold, a 448% increase in revenue, and a 24% increase in ROAS. They suggested core ROAS optimizations, that we implemented and it worked out. Facebook Ads, Google Ads & Email Marketing are the most powerful tools for us at the moment, helping us achieve those results.

How effective was the workflow between your team and theirs?

We had monthly online meetings with our Account Manager & PPC Specialists and whenever we had any question or suggestion, they were responsive to our needs.

What did you find most impressive or unique about this company?

They have everything needed for any E-Commerce store to make it succeed and grow. They were able to scale our brand for a short period of time and now we are able to run our business in 8+ different markets.

Are there any areas for improvement or something they could have done differently?

None.