Digital Aura Global Marketing Management

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of an ecommerce company 

Describe what your company does in a single sentence.

E-commerce Platform for Cosmetic Products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Aura Global Marketing Management to accomplish?

• More Conversions
• ROI Improvement

SOLUTION

How did you find Digital Aura Global Marketing Management?

Online Search

Why did you select Digital Aura Global Marketing Management over others?

Close to my geographic location

How many teammates from Digital Aura Global Marketing Management were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Digital Aura Global Marketing Management LLC for a full-scale digital marketing overhaul. The scope of work included SEO, Google Ads (PPC), and a complete redesign of our website on Shopify.
They conducted an in-depth technical audit, fixed multiple site issues, optimized all on-page content with localized keywords (for Dubai & UAE), built high-quality backlinks, and set up structured data for better visibility in search results. Within three months, our rankings significantly improved across key commercial terms.
Digital Aura restructured our campaigns from the ground up. This included creating targeted search, display, and Performance Max campaigns with custom audience signals, dynamic creatives, and conversion tracking. We saw our cost-per-lead drop by over 40% while lead volume more than doubled.
Our existing website was migrated from Wix to Shopify. They built a custom, responsive theme tailored to our brand, improved site speed, integrated payment gateways, and optimized the checkout flow. The end result was a faster, cleaner, mobile-first website that converts significantly better.
Weekly reports, strategy calls, and a shared dashboard ensured full transparency. The team is professional, responsive, and incredibly knowledgeable across every service area.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased organic traffic by 120% compared to the previous quarter. Reduced bounce rate from 68% to 46% by improving content quality and UX. Reduced CPL by 43% within the first 60 days through campaign restructuring and A/B testing. Boosted qualified leads by over 180% month-over-month.
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are particularly impressed by their responsiveness. Whether it was urgent changes to ad campaigns, SEO adjustments, or feedback on content, their team typically responded within 24 hours — often within just a few hours.

They also scheduled weekly check-ins to review progress, share analytics insights, and discuss upcoming goals. For larger milestones (like site launches or campaign resets), we had detailed walkthrough calls and documentation to keep everything transparent and organized.

What was your primary form of communication with Digital Aura Global Marketing Management?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Digital Aura was their deep understanding of both the local UAE digital landscape and global marketing standards. Unlike many agencies that just execute tasks, Digital Aura acted as a true growth partner combining strategic thinking with hands-on delivery. 

We also found their transparency and reporting refreshingly honest. They didn’t just send vanity metrics we received actionable insights with clear KPIs, cost-per-lead data, and growth recommendations.

Are there any areas for improvement or something Digital Aura Global Marketing Management could have done differently?

While our overall experience with Digital Aura Global Marketing Management has been overwhelmingly positive, one area for potential improvement could be the turnaround time for creative assets during busy campaign periods.

There were instances when design revisions or new ad creatives took slightly longer than expected, especially during high-demand phases. However, the team was always transparent about timelines and quick to communicate any delays, which helped manage expectations.