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ClaimProvide Consumers with Transparency & Control
The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices and mobile AppChoices programs. The DAA also runs the PoliticalAds program, which is designed to increase transparency and accountability around digital express advocacy ads.
Underlying the DAA’s efforts are the DAA Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and cross-device data. Compliance with the DAA Principles is independently enforced for all companies in digital advertising by Better Business Bureaus-National Programs (BBBNP) and Association of National Advertisers (ANA). The DAA is managed by a consortium of the leading national advertising and marketing trade groups, including the 4A’s; American Advertising Federation; ANA; Interactive Advertising Bureau; and Network Advertising Initiative; with the advice of the BBBNP.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
New Providence, NJ
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Year founded
Founded 2009
1 Locations
- New Providence , NJ
Service Lines
- Advertising
- 20%
- Market Research
- 20%
- Pay Per Click
- 20%
Select Focus Area
- Advertising Focus
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- Other advertising
- 100%
- Market Research Focus
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- Market Research Data Analysis
- 50%
- Market Research Data Reporting
- 50%
- PPC Focus
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- Display Advertising
- 100%
Industries
No Industries have been added yet…
Clients
No Clients have been added yet…
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