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BACKGROUND

Please describe your company and position.

I am the President of Buy Made Easy

Describe what your company does in a single sentence.

Buy Made Easy is a Procurement SaaS for B2B companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wisperin to accomplish?

• Demand Generation
• Web design
• Content strategy
• Branding

SOLUTION

How did you find Wisperin?

Online Search

Why did you select Wisperin over others?

• High ratings
• Referred to me

How many teammates from Wisperin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Data Insights and Account Identification: Conduct a comprehensive analysis of market data to identify high-value target accounts with the potential for strong engagement and conversion. 
• Tailored Content Strategy: Develop and distribute a suite of custom content, including ad creatives, whitepapers, and the organization of webinars featuring industry experts to attract key decision-makers. 
• Omnichannel Demand Generation: Launch a multi-platform paid media campaign specifically aimed at high-intent buyers to maximize reach and impact across various digital channels. 
• Executive Branding Strategy: Enhance the visibility of the leadership team on social media platforms to increase engagement with key stakeholders and industry peers. 
• Sales and Marketing Synergy: Implement an integration of sales and marketing efforts utilizing a modern CRM system to improve lead tracking and align strategic objectives more effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over a 3-year period, we went from 3 to $17M ARR using Wisperin's demand generation framework. As soon as we launched our new GTM strategy, we saw significant improvement in the quality of our demo calls in a matter of weeks. To sum up what we were able to achieve with the team: 

• Revenue Growth: Marking a 466% increase in revenue from $3M to $17M; we are significantly outpacing industry growth averages. 
• Market Penetration: Expanded market share by 600%, establishing Buy Made Easy as an authoritative layer in the procurement solutions sector.‍ 
• Customer Acquisition: Tripled the customer base, with 70% of new clients originating from targeted ABM campaigns.‍ 
• Acquisition cost: Lowered by 89%.‍ 
• Deals won: Increased by 300% 
• Media Recognition : The company was featured in the Financial Times as one of the fastest-growing companies in Europe in 2022 and in Les Echos in 2024 (French media outlet).‍

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is extremely responsive and provides a roadmap with different milestones during the full length of their endeavour.

What was your primary form of communication with Wisperin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their critical thinking abilities and in-depth expertise in marketing data analytics. The design team is also exceptional.

Are there any areas for improvement or something Wisperin could have done differently?

Not from our experience.