Creative content for your employer brand.
Dialog is a creative marketing agency supporting small employer branding teams who want to get more done in their day. Our services include video, social media, career websites, and online review management.
Nolato Contour needed a way for people on the outside of the company to learn what it was really like on the inside. They were seeking to attract more job applications from local candidates in the second-fastest growing county in Wisconsin. While all the other employers kept their recruiting efforts to the job boards, we helped Nolato Contour develop a series of videos and ad campaigns on social media. Our videos and ad campaigns have generated thousands of views and hundreds of clicks from interested candidates, improving the results of their recruiting efforts in a very crowded space.
Hope Gospel Mission is a non-profit that helps people turn their lives around from addictions and homelessness. However, being a non-profit, they just weren't able to compete in the wage wars when it came to talent. Our campaign therefore focused on the one thing they had going for them: the purpose of their work and their notoriously happy employees.
Even though they'd been in the area for over 20 years, Only about a third of people area knew what they were or what they did. So this campaign was also designed to help them raise awareness of their existence and purpose to the general public.
Few CNC shops in the Milwaukee had much to boast about when it came to culture. But National Technologies was different. They offered optional Fridays instead of mandatory overtime. They weren't keen on layoffs like many of their up-and-down competitors. We turned these strengths into a video intro of their company for candidate attraction on Facebook, LinkedIn, and YouTube.